UMaine Student, Big Gig Winner Featured in BDN Column

Sarah Newcomb, a doctoral student in behavioral economics at the University of Maine and research assistant at UMaine’s Sustainability Solutions Initiative, was featured in a Bangor Daily News column about a shopper-friendly phone app she developed. Newcomb won the first Big Gig networking and pitch-off event in October with her proposed app, “Who’s Your Daddy?,” that allows shoppers to scan products to learn more about the product’s parent company and its practices. The Big Gig was organized by the University of Maine, Husson University and the towns of Old Town and Orono to bring together innovators and entrepreneurs.