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Press Herald Interviews Myrden for Article on Emailed Receipts

The Portland Press Herald spoke with Susan Myrden, an assistant professor of marketing at the University of Maine, for an article about the increase in popularity of retail stores emailing receipts as opposed to giving paper ones. Myrden said pitching e-receipts could allow retailers to appear tech-savvy and “green” and could appeal to consumers as a convenience, making  receipts easier to find. She also said it can be a quiet way for companies to get customers’ email addresses to contact them with offers.

 

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