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Marketing Expert Available for Superbowl Ads Assessment

With many of the Feb. 5 Superbowl ads already previewed by millions on the Internet and in the news, UMaine marketing professor Paul Myer, a Maine Business School executive in residence with an extensive national and international background in private industry branding and marketing, is available to discuss the marketing strategies, messages and themes of this year’s advertising bonanza.

Critics say the trend this year is for creatively thought-provoking and visually dynamic spots available on line this year well before the big day. Singing dogs, a body-painted model,  a vampire party combustion and a redux of Star Wars and Ferris Bueller are just part of the Superbowl XLVI commercials lineup featuring celebrities and animals. It’s being described as a mix of sexy and sentimental entertainment.

But, will consumers remember the products? Will advertisers paying up to $4 million for a 30-second opportunity to reach an estimated television audience of more than 110 million people actually see a return on their investments?

Myer has served as a business executive in marketing communications for several worldwide corporations, including Lucent Technologies and Nortel. He teaches courses at UMaine in marketing, sales, management and international business. Professor Myer can be reached at 581-1992.

Contact: George Manlove, (207) 581-3756

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