Cooperative Extension to Offer Farm Marketing and Promotional Materials Workshop
Contact: Contact: Gleason Gray, Extension Educator
University of Maine Cooperative Extension Penobscot County
942-7396 or 1-800-287-1485(in Maine)
ORONO, Me. — University of Maine Cooperative Extension of Penobscot County and Coastal Enterprises, Inc. will host “Farm Marketing and Image Building” a three-hour workshop for farmers and value added agriculture producers. The workshop will be offered Wednesday, Nov. 9, from 6:30-9:30 p.m. at the Extension county office, 307 Maine Ave., Bangor.
The workshop will provide information on things like ideas for marketing farm products and the development of farm logos, brochures and product labels.
Participants will learn basic marketing terms and concepts; the value of developing a business and marketing plan; the importance of planning and designing farm promotional materials; and exercises and tools to develop an effective farm image and related promotional materials.
Marketing and promotional materials planning is fundamental for direct sales farm businesses. A well planned marketing strategy along with a professional farm logo and related promotional materials help build and maintain a consistent and positive farm image, resulting in greater consumer loyalty and increased sales.
Gabe McPhail of the Maine Farms Project, a program of Coastal Enterprises, Inc, will facilitate the workshop. McPhail coordinates Image Building Concepts, a program that provides farms with graphic design, logo illustration and other promotional materials.
“Farm Marketing and Image Building” workshops are offered for a materials charge of $3 per person. The workshops are funded by a grant from the Harvest Fund at Maine Initiatives.
Light refreshments will be provided. Participants are encouraged to bring to the workshop: their farm promotional materials and marketing plan. Limited space available; pre-registration is strongly advised. To register for either workshop date or to receive further information, please contact the University of Maine Cooperative Extension, Penobscot County at (207) 942-7396 or (in Maine) 1-800-287-1485.