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A New Take on Measuring Environmental Views

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For social scientists, measuring opinion is a precise scholarship, a tool that must evolve if research is to advance. This is no easy task. Opinion scales must have uniformity, so studies can be compared. Change is a challenge. Researchers at the SSI are at the forefront of such change. In a recent paper, researchers with the Sustainable Behavior team questioned the full efficacy of the long-held gold standard for measuring personal views on the environment. Researchers thought something was missing. So, the team formulated an updated scale that adds a new evaluation tool, one designed to capture a broader ecological perspective or, more specifically, a person’s views on nature simply for nature’s sake.  Read full story

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