O’Reilly co-authors new book
Norm O’Reilly, dean of the Graduate School of Business, has co-authored a new book titled “Sport Sponsorship Insights.” Sponsorship is a vital area of sport business and this book is an introduction for practitioners who seek to better understand and use sponsorship. It includes insights into real-world practices from the authors, who have extensive industry experience. “This book represents something very special to me, writing it with two long-time friends/partners in Mark Harrison, agency CEO, and Gashaw Abeza, Towson University professor,” says O’Reilly. “This book is a chance to bring academic and professional views together to form what I think is a tremendous ‘how-to’ guide to use sponsorship effectively from inception to implementation.”