Media interview Brewer on political advertising and artificial intelligence

Mark Brewer, professor and chair of political science at the University of Maine, spoke with WFVX (Channel 7 in Bangor) and WMTW (Channel 8 in Portland) about the growing influence of artificial intelligence in political advertising and how campaign messaging shapes voter behavior during elections. “It’s being used in a way that’s difficult for voters to detect,” Brewer said.