Marketing (B.S.B.A.)
About
Ever been captivated by a clever advertisement or inspired by a brand’s message? That’s the power of marketing!
Marketing is all about connecting with people, understanding their needs, and creating strategies to deliver products or services that make a difference. As a marketing student, you’ll dive into consumer behavior, market research, and branding techniques to learn how to tell compelling stories that resonate with your audience.
But marketing isn’t just about selling—it’s about building relationships, sparking conversations, and driving growth for businesses and organizations. Whether you’re passionate about digital marketing, social media, or strategic planning, UMaine will equip you with the skills and knowledge to thrive in a fast-paced, ever-evolving industry.
Program Highlights
Requirements
To earn a B.S. in Marketing at least 70% of the total credits earned in business core classes, as well as the majority of the specialized courses in the major (i.e., 3 out of 5 in marketing) must be taken at the University of Maine. Business and economics coursework must be completed with a 2.0 (“C”) cumulative average.
A C- or better is required in all business core classes and those classes may be repeated only once.
Students wishing to transfer from other institutions or from other programs within UM must have a cumulative GPA of 2.0 and be in good academic standing. In addition to University-wide policies for transfer of credit, MBS, as an institution accredited by AACSB International, evaluates transfer credit according to AACSB standards.
Core Curriculum
At the Maine Business School, every student—regardless of major—builds their education on a shared foundation of core business knowledge. Our core curriculum is intentionally designed to give students a comprehensive understanding about organizations, combining the essential disciplines of accounting, finance, marketing, management, information systems, global business, and more.
This approach ensures that all Maine Business School graduates leave with a robust perspective, the ability to connect ideas across disciplines, and the confidence to contribute meaningfully in any professional setting.
Program Learning Outcomes
Careers
At a Glance
Maine Business School
Degree Level
Undergraduate Major
Degree Earned
Bachelor of Science in Business Administration
Mode of Study
In-Person
time to Complete Degree
120 Credits
Join the HonorS College
Open to students in all majors
Featured Courses
XXX 101
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XXX 101
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XXX 101
Research Learning Experience
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Cost Per Credit Hour
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Maine & Canadian Resident
$425
Nonresident
$1,229
NEBHE Regional Student Program
$742
Scholarships
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Next Steps
Contact
Maine Business School
Jason Harkins
DP Corbett Business Building
umaine.edu/business/
P
207.581.1968
F
207.581.1930
Admissions
Undergraduate
Estabrooke Hall, Room 115
umaine.edu/admissions/
P
207.581.1561
F
207.581.1213
International
Chadbourne Hall, Room 122
go.umaine.edu/international-undergraduate-admissions/
P
207.581.3437
F
207.581.2920
