Editorial
Share stories highlighting the ingenuity, ambition, creativity and compassion of the University of Maine community with the general public and media. Find the templates for various communications, the UMaine editorial style guide and other resources below.
Explore
Style Guide
Official Names
Acceptable shortened versions for “University of Maine”
Both men’s and women’s athletic teams are called the “Black Bears,” “Maine Black Bears” or “Maine.” The term “Lady Black Bears” is not acceptable.
Editorial Style Guide
Visit our editorial style guide, which should be followed for all internal and external university communications. Find helpful tools for creating your own press releases, media advisories and more to communicate with audiences.
It is not appropriate to use the following, or similar, names or acronyms when referring to the university.
When identifying the location of UMaine in text, the preferred use has “Orono” preceding the University of Maine. For example: “…in Orono at the University of Maine.” When using the word “university” by itself in the body of a sentence (but referring to UMaine), the word “university” should not be capitalized. Example: “It is well known that the university has a beautiful campus.”
College names
Department names
When referring to a specific university department (and not the university itself), use the full name of the university followed by the department or unit name, i.e., the University of Maine Department of English.
For a copy of the full University of Maine style guide, contact the Division of Marketing and Communications, 207.581.3743, or view UMaine’s editorial style guide (Google Doc) online.
Resources
University Description
The following text may be used when a short description of the university is required:
The University of Maine is the state’s land grant, sea grant, and space grant institution, with a regional campus at the University of Maine at Machias. Located in Orono, it serves as the flagship university of the seven-member University of Maine System. UMaine is responsible for providing world-class undergraduate and graduate education, basic and applied research, and outreach services to extend UMaine’s expertise and resources statewide to the people of Maine.
Equal Opportunity Statement
Required nondiscrimination notices for UMaine publications are available on the web or by contacting the Equal Opportunity Office in Chadbourne Hall, 207.581.1226; equal.opportunity@maine.edu.
Clery Statement
Printed or digital materials used for student recruitment are required to feature the Clery Statement:
Long version: The Clery Act requires universities to disclose to prospective students our three-year statistics regarding campus crime, including public property within, or immediately adjacent to and accessible from the campus. This report includes our policies for campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault and other matters. A copy of this report is available on the web (umaine.edu/security) or by contacting the UMaine Police Department, University of Maine, 81 Rangeley Road, Orono, ME 04469-5794; 207.581.4053.
For posters and postcards: umaine.edu/clery
University of Maine System References
The University of Maine System name bears a close resemblance to that of the University of Maine. To avoid confusion, it is helpful to refer to the University of Maine as “UMaine” after the first reference to it. The system can be abbreviated as UMS, but must not be called the UMaine System. Similarly, references to the other institutions in the system must not include the abbreviation “UMaine.”
