New innovations based on cutting-edge research have a high failure rate because they focus on the wrong needs or even the wrong end user. In this workshop, you will learn how to use Innovation Engineering tools to test your assumptions and validate that they align with end user needs, wants, and expectations. All Commercialization Series workshops will be held online, so once you register, we will send you a link to attend via Zoom. This is a core workshop in this series.
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