Keegan Dalal

Assistant Professor of Sport Management
Maine Business School

Keegan Dalal is an Assistant Professor of Sport Management at the Maine Business School. He received his Ph.D. from Isenberg School of Management at the University of Massachusetts Amherst. Keegan’s research interests are reflected in a growing record of peer-reviewed publications at Journal of Sport Management, Sport Management Review, and Sport Marketing Quarterly. These publications include qualitative investigations of how politics intersect with sport fandom, reconceptualizing ‘escape’, and methodological papers. Keegan will be teaching Sport Marketing (SPT 355) and Fan Behavior (SPT 490) in his first year at the university. Outside of work, he spends time outdoors hiking, biking, rock climbing, listening to good music, and watching British panel shows!

Service Work/Consulting

NASSM Member at Large (2023-present)
NASSM Student Board, Student Representative (2024-2025)

Awards/Professional Accomplishments

NASSM Student Research Competition Award Winner (2024)

Dalal, K. & Delia, E. B. (2025). Fans’ experiences attempting to boycott the 2022 Qatar World Cup. Sport Management Review. Advance online publication. https://doi.org/10.1080/14413523.2025.2528323

Dalal, K. & Naraine, M. L. (2024). Contextualizing fans’ divergent experiences of sport activism with social identity threats. Sport Marketing Quarterly, 33(3), 242-257.

Sveinson, K., Delia, E. B., Melton, E.N., Dalal, K., & Cunningham, G. (2025). Rethinking rigor: Using positionality and reflexivity to enhance sport management scholarship. Journal of Sport Management, 39(2), 79-89. https://doi.org/10.1123/jsm.2024-0155

Delia, E. B., McCullough, B. P., & Dalal, K. (2024). Team identity and environmentalism: The case of Forest Green Rovers. Journal of Sport Management, 38(5), 353-364. https://doi.org/10.1123/jsm.2023-0269

Dalal, K., Delia, E. B., & Sveinson, K. (2026, May 25 – May 28). Co-Construction of Team Identification [Oral presentation]. NASSM, San Juan, PR, USA.

Dalal, K. & Delia, E.B. (2025, September 2–5). Understanding fans of the club ‘Against Modern Football’: The case of FC St. Pauli [Oral Presentation]. EASM, Budapest, Hungary.

Dalal, K. (2024, May 30 – June 1). Dissonance in Action: Boycotting the 2022 Qatar World Cup [Student Research Competition Award Winner]. NASSM, Minneapolis, MN, USA.

Dalal, K., Melton, N., & Delia, E. B. (2024, May 30 – June 1). Escape in Sport Consumption [Oral presentation]. NASSM, Minneapolis, MN, USA.

Education

Ph.D., Management, University of Massachusetts Amherst
M.A., Sport Management, Brock University
B.S.A., Sport Management, Brock University
keegan dalal for web
Assistant Professor of Sport Management