Julianne Llerena

Role: As Associate Director of Admissions Marketing, Julianne develops and leads strategic campaigns designed to engage prospective students and support undergraduate enrollment. Her work brings together marketing, communications, and enrollment strategy. 

Bio: Julianne Llerena is the Associate Director of Admissions Marketing. She leads integrated marketing strategies and campaigns that support undergraduate recruitment and enrollment. Before stepping into her current role, Julianne served as the Associate Director of Enrollment Management Communications & CRM at UMaine where she led multi-channel recruitment communications and managed CRM workflows. She also owns JL Digital Media + Marketing, a photography and videography business that has allowed her to combine her marketing expertise with her passion for visual storytelling. Julianne holds a B.A. in Media Studies and Marketing and an M.B.A from the University of Maine. She is currently pursuing an M.S. in Digital Marketing Analytics from the University of Southern Maine. 

Outside of work Julianne enjoys baking treats for friends and family, attending yoga classes, and playing golf. You’ll also find her spending time with her two cats, Luci and Sylvie.