Sport Management

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Why Sport Management?

Do you have a passion for sports and a knack for business? Want to get hands-on experience in a Division 1 athletic program? Sport Management at UMaine might be the perfect major for you!

Sport Management is all about the business side of the sports industry. At UMaine, you’ll explore various topics, from marketing and finance to event planning and athlete management. You’ll learn how to navigate the unique challenges and opportunities of the sports world while honing your leadership and teamwork skills.

Sport Management isn’t just about watching games from the sidelines—it’s about making an impact behind the scenes. Whether you dream of working for a professional sports team, organizing major sporting events, or managing athletic facilities, we’ll will prepare you for a rewarding career in this exciting and dynamic field.

Fast Facts

  • Degree: Bachelor of Science in Business Administration (BSBA)
  • Hours Required:
    MBS Core, 37
    Major, 15
    To graduate, 120
  • Popular Pairings: Management, Marketing, Leadership Studies
  • Student Org: Sport Management Club

MBS Undergrads

Sport Management Students

% Double Major

Potential Careers

  • Event Coordinator
  • Sport Marketing Coordinator
  • Facility Manager
  • Corporate Partnership Manager
  • Ticket Sales Manager
  • Sport Information Director
  • Community Relations Coordinator

Curriculum Requirements

All business students must complete 12 Core Courses and 3 Professional Skills Courses:

  • Introduction to Business (MGT 101)
  • Excel Fundamentals for Business Analytics (BUA 105)
  • Principles of Financial Accounting (ACC 201)
  • Principles of Managerial Accounting (ACC 202)
  • The Legal Environment of Business (MGT 220)
  • Digital Business Transformation (BIS 235)
  • Principles of Marketing (MKT 270)
  • Principles of Management and Organization (MGT 325)
  • Production/Operations Management (MGT 337)
  • Introduction to International Business (MGT 343)
  • Business Finance (FIN 350)
  • Strategic Management (MGT 449)
  • Professional Skills Courses (3, 1-credit courses)

Students must earn a C- or better in all core business classes and may repeat any class only once in order to maintain academic good standing.

Complete 3 Required Courses:

  • Intro to Sport Management (SPT 250)
  • Sport Marketing (SPT 355)
  • Sport Management Practicum (SPT 485)
View Course Catalog

Complete 2 Sport Management Electives:

  • Advanced Dispute Resolution: Negotiation, Mediation and Arbitration (MGT 335)
  • Personal Selling and Sales Management (MKT 374)
  • Special Topics in Sport Management (SPT 490)
  • Modes of Media Criticism (CMJ 376)
  • Economics of Sports (ECO 285)
  • Outdoor Adventure Activities (KPE 265)
  • Principles of Coaching (KPE 344)
  • Introduction to Tourism (SFR 150)
  • Forest Recreation Management (SFT 228)

Spotlights

Sport Management Club
Sport Management Golf Tournament