B.S. in Business Administration – Marketing

Students in marketing study the planning, implementation and control of programs designed to satisfy customers’ needs while achieving organizational goals. Students develop skills such as teamwork, professional presentation, effective communication and leadership. Because of MBS’s extensive ties to the business community, marketing majors often have the ability to test out their skills by working directly with businesses who need marketing assistance.

Graduates are prepared for careers in retail management, services marketing, sales, advertising, marketing research and international marketing.

Marketing Curriculum

Complete Four (4) Required Courses:

  • Services Marketing (BUA 371)
  • Marketing Research (BUA 378)
  • Consumer Behavior (BUA 382)
  • Managerial Marketing (BUA 480)

Complete One (1) Marketing Elective:

  • Integrated Marketing Communication (BUA 372)
  • Sales Management (BUA 374)
  • Retail Management (BUA 375)
  • International Marketing (BUA 376)


Core Business Curriculum

All Business Students Must Complete Eleven (11) Core Courses:

  • Introduction to Business (BUA 101)
  • Financial Accounting (BUA 201)
  • Managerial Accounting (BUA 202)
  • The Legal Environment of Business (BUA 220)
  • Management Information Systems (BUA 235)
  • Principles of Marketing (BUA 270)
  • Introduction to Management (BUA 325)
  • Production/Operations Management (BUA 337)
  • International Business (BUA 343)
  • Business Finance (BUA 350)
  • Strategic Management (BUA 449)

Students must earn a C- or better in all core business classes and may repeat any class only once in order to maintain academic good standing.

Business Prerequisites

Some core business courses are prerequisites for other business courses later on in a student’s degree progression. Students must earn a C- or better in any course that is a prerequisite for business courses, including the following:

  • Introduction to Microeconomics (ECO 120)
  • Introduction to Macroeconomics (ECO 121)
  • Mathematics (MAT 115 or MAT 116 or MAT 126)
  • General Psychology (PSY 100)
  • Statistics (STS 215 or STS 232)


UMaine Degree Requirements

All University of Maine students must complete at least 120 credit hours to earn a Bachelor’s Degree. In addition to courses in their major, students must complete 46 credit hours of General Education courses. Many of the above business prerequisites and core business courses cross-fulfill these requirements. Your Professional Advisor will work to double-count as many courses as possible to streamline your degree progression.

View the MBS General Information Packet for Details (PDF)





Additional Information

Application Process & Admission Criteria

Undergraduate admissions is handled by the Admissions Office of the University of Maine.  The University seeks candidates whose academic credentials, scholastic achievement and motivation indicate promise for success in its programs.  Admission is granted on a rolling basis and applications are available and may be completed online at the UMaine Admissions website.

The Maine School of Business requires that incoming first-year students have 4 years of English, 4 years of mathematics (Algebra I & II, Geometry and an additional year of senior-level mathematics), 2 years of a foreign language, 2 lab sciences, and 2 years of history or other social science.  Students who do not meet all these requirements but whose academic credentials are otherwise strong, will be admitted on a conditional basis.

Transfer Applicants:  Students wishing to transfer to the Maine Business School from other programs within the University of Maine or from other Universities or Institutions must have a minimum 2.50 GPA in order to be admitted. Business courses outside of Accounting Principles 1 & 11 (BUA 201- Financial Accounting and BUA 202 – Managerial Accounting) and Business Law (BUA 220) taken at programs not accredited by the AACSB rarely transfer. Specific questions regarding transferability of credit should be addressed to the Undergraduate Office of the Maine Business School 581-1997 or joannel@maine.edu.

Recommended Computer Hardware and Software for MBS Students

The Maine Business School maintains a computer lab dedicated to our undergraduate students, which supplements the UMaine computer labs and wireless campus.  We recommend students purchase a reliable Windows based or Mac laptop with the latest MS Office software.  

Policy on the Definition of a Credit Hour

The University of Maine and the University of Maine at Machias acknowledge and adhere to the federal definition of a credit hour with respect to courses offered face to face, in hybrid format, and online, as developed in 2010 and published in the Code of Federal Regulations (CFR), Title 34, Part 600.02:

[A] credit hour is an amount of work represented in intended learning outcomes and verified by evidence of student achievement that is an institutionally established equivalency that reasonably approximates not less than: 

(1) One hour of classroom or direct faculty instruction and a minimum of two hours of out of class student work each week for approximately fifteen weeks for one semester or trimester hour of credit [ . . . ] or the equivalent amount of work over a different amount of time; or

(2) At least an equivalent amount of work as required in paragraph (1) of this definition for other academic activities as established by the institution[,] including laboratory work, internships, practica, studio work, and other academic work leading to the awarding of credit hours.

Rev. September 2018