B.S. in Business Administration – Marketing

Students in marketing study the planning, implementation and control of programs designed to satisfy customers’ needs while achieving organizational goals. Students develop skills such as teamwork, professional presentation, effective communication and leadership. Because of MBS’s extensive ties to the business community, marketing majors often have the ability to test out their skills by working directly with businesses who need marketing assistance.

Graduates are prepared for careers in retail management, services marketing, sales, advertising, marketing research and international marketing.

Sample Four-Year Marketing Schedule

Marketing major
Marketing major
Marketing major

Marketing Curriculum

Complete Four (4) Required Courses:

  • Services Marketing (MKT 371)
  • Marketing Research (MKT 378)
  • Consumer Behavior (MKT 382)
  • Managerial Marketing (MKT 480)

Complete One (1) Marketing Elective:

  • Integrated Marketing Communication (MKT 372)
  • Personal Selling and Sales Management (MKT 374)
  • Retail Management (MKT 375)
  • International Marketing (MKT 376)
  • Digital Marketing (MKT 385)
  • New Product Management (MKT 476)
  • Topics in Marketing (MKT 490)
  • Sport Marketing (SPT 355)


Core Business Curriculum

All Business Students Must Complete Twelve (12) Core Courses:

  • Introduction to Business (MGT 101)
  • Excel Fundamentals for Business Analytics (BUA 105)
  • Financial Accounting (ACC 201)
  • Managerial Accounting (ACC 202)
  • The Legal Environment of Business (MGT 220)
  • Digital Business Transformation (BIS 235)
  • Principles of Marketing (MKT 270)
  • Principles of Management and Organization (MGT 325)
  • Production/Operations Management (MGT 337)
  • International Business (MGT 343)
  • Business Finance (FIN 350)
  • Strategic Management (MGT 449)

Students must earn a C- or better in all core business classes and may repeat any class only once in order to maintain academic good standing.

Business Prerequisites

Some core business courses are prerequisites for other business courses later on in a student’s degree progression. Students must earn a C- or better in any course that is a prerequisite for business courses, including the following:

  • Principles of Microeconomics (ECO 120)
  • Principles of Macroeconomics (ECO 121)
  • Mathematics (MAT 115 or MAT 116 or MAT 126)
  • General Psychology (PSY 100)
  • Statistics (STS 132)


UMaine Degree Requirements

All University of Maine students must complete at least 120 credit hours to earn a Bachelor’s Degree. In addition to courses in their major, students must complete 46 credit hours of General Education courses. Many of the above business prerequisites and core business courses cross-fulfill these requirements. Your Professional Advisor will work to double-count as many courses as possible to streamline your degree progression.

View the MBS General Information Packet for Details (PDF)





Additional Information

Application Process & Admission Criteria

Undergraduate admissions is handled by the Admissions Office of the University of Maine.  The University seeks candidates whose academic credentials, scholastic achievement and motivation indicate promise for success in its programs.  Admission is granted on a rolling basis and applications are available and may be completed online at the UMaine Admissions website.

The Maine School of Business requires that incoming first-year students have 4 years of English, 4 years of mathematics (Algebra I & II, Geometry and an additional year of senior-level mathematics), 2 years of a foreign language, 2 lab sciences, and 2 years of history or other social science.  Students who do not meet all these requirements but whose academic credentials are otherwise strong, will be admitted on a conditional basis.

Transfer Applicants:  Students wishing to transfer to the Maine Business School from other programs within the University of Maine or from other Universities or Institutions must have a minimum 2.50 GPA in order to be admitted. Specific questions regarding transferability of credit should be addressed to the Undergraduate Office of the Maine Business School 581-1997 or joannel@maine.edu.

Recommended Computer Hardware and Software for MBS Students

The Maine Business School requires all students to have a personal laptop. Click here to read about our laptop requirement. There is a computer lab in the Donald P. Corbett Business Building where students can print free of charge.

Policy on the Definition of a Credit Hour

The University of Maine and the University of Maine at Machias acknowledge and adhere to the federal definition of a credit hour with respect to courses offered face to face, in hybrid format, and online, as developed in 2010 and published in the Code of Federal Regulations (CFR), Title 34, Part 600.02:

[A] credit hour is an amount of work represented in intended learning outcomes and verified by evidence of student achievement that is an institutionally established equivalency that reasonably approximates not less than: 

(1) One hour of classroom or direct faculty instruction and a minimum of two hours of out of class student work each week for approximately fifteen weeks for one semester or trimester hour of credit [ . . . ] or the equivalent amount of work over a different amount of time; or

(2) At least an equivalent amount of work as required in paragraph (1) of this definition for other academic activities as established by the institution[,] including laboratory work, internships, practica, studio work, and other academic work leading to the awarding of credit hours.

Rev. September 2018