The UMaine Brand

The University of Maine brand — our promise — is crucial for visual identity and credibility. A well-defined and -executed brand creates a consistent, enduring message of quality, reliability, effectiveness and leadership. It can contribute to sustained support, both public and private; aid in recruitment of prospective students, faculty and staff; and help send a clear message about our impact on the state — and beyond.

Learn more about why brand matters.

(This is approved language for use on materials produced during COVID)
Photographs of students not wearing masks were taken prior to the coronavirus pandemic. The University of Maine and University of Maine at Machias follow federal and state Centers for Disease Control and Prevention health and safety guidance, which includes social distancing and use of face coverings for the start of the 2020–21 academic year.