A guide to

UMaine’s visual identity

The UMaine brand is our promise

The University of Maine brand is crucial for visual identity and credibility. A well-defined and -executed brand creates a consistent, enduring message of quality, reliability, effectiveness and leadership. It can contribute to sustained support, both public and private; aid in recruitment of prospective students, faculty and staff; and help send a clear message about our impact on the state — and beyond.

Brand elements

Find logos, colors, typography, graphic elements, iconography sets and more in this collection.

Photo and video

Learn more about our photography and videography standards, and how we can support your project.

Digital and print templates

Use these ready-to-go print and digital templates to make professional, branded content efficiently.

Social media

Access social media avatars and icons and learn about social media guidelines and the social network directory.


Take a look at some of our recent projects from the UMaine Engineering Magazine to the 2020 and 2021 commencement programs.

University of Maine
at Machias

Find logos, colors, typography, and graphic elements for UMaine’s regional campus in this collection.