The University of Maine, in partnership with Doug Hall’s Eureka! Ranch, has developed an intensive Innovation Engineering coaching program to help an individual company (or a small group of related industry partners) generate and commercialize innovative ideas.
These sessions begin with a one-day session in which trained facilitators help companies generate several ideas for new products and services. In the same day, the facilitator teaches the “fail fast, fail cheap” process for commercializing innovations and assists with the development of action plans for moving the most promising ideas forward.
The session is followed by a month of weekly coaching to help the company test the feasibility and viability of the innovation so that its management team can make an informed decision about whether to continue commercialization of their selected ideas.
This process has also been used to help companies that already have new product ideas develop innovative business models and marketing messages as well as refine their commercialization plan so that they are implementing a “fail fast, fail cheap” approach. The goal is to give companies some quick successes in implementing innovations and to give them a framework for developing and testing new product and service ideas in the future.
To learn more about Innovation Engineering Consulting Services, contact Renee Kelly.