Managing Marketing

Dan Bourgeois-Capozzi '14 is Androscoggin Bank's business marketing specialist

MBS alumnus Dan Bourgeois-Capozzi ’14, is putting his management degree to good use as Androscoggin Bank’s first-ever business marketing specialist.

“My role is to deepen the bank’s understanding of small businesses so we may better serve them,” says Bourgeois-Capozzi, who was hired at the Auburn-based bank in May 2017.

A New York native who majored in management, Bourgeois-Capozzi says it’s exciting to be the first to hold the position.

“It allows me to define the job and help it evolve according to the bank’s goals,” he says.

Marketing has undergone a sea change with the advent of digital technology, he says. Fifty years ago if you had a sign on a building, people would know you existed. Today, with myriad ways to communicate with prospective customers, businesses need to compete for attention and visibility. It’s more important than ever to understand the needs of customers and create a marketing strategy that will deliver a solution to their problems better than anyone else.

Bourgeois-Capozzi, who has worked as a business consultant, is using his skills to help the community. He sits on the steering committee and co-chairs the marketing and communications committee for Uplift, the Lewiston-Auburn Chamber of Commerce’s program for young professionals. He also serves on the planning committee for the 2019 Magnetize Maine Summit, where representatives from the business, academic and nonprofit sectors will hold discussions about the drivers of Maine’s economy and the steps that can be taken to positively affect Maine’s economy.

Why do you enjoy your job?

I love working with data spreadsheets, reports, process flowcharts, etc. For me, that’s where it’s at! The future is data analytics and process development and improvement. This is what creates real value for any organization.

What was your career path?

I began my marketing career while I was still at MBS, working as a full time manager for CROSSMARK, one of the largest marketing and service companies in the U.S. After graduation I took a job as marketing manager with Wal-Mart, traveling all over New England. Then I worked as a marketing and general business consultant with media companies and small businesses in Maine.

How are you using your MBS training in your day-to-day duties?

I constantly use the process development and project mapping skills I learned in associate management professor Patti Miles’ class. The critical thinking and creative problem solving skills that management professor John Mahon and associate marketing professor Harold Daniel emphasized in their classes also gave me a great foundation.

What are some of your best MBS and UMaine memories?

I learned a tremendous amount, not only in the classroom. I am grateful for the experience I got working with the Division of Marketing and Communications and the Division of Enrollment Management to develop strategies to strengthen UMaine’s online social media presence. We saw increases in enrollment, social media engagement, requests for information and visits to the website’s prospective student page. I appreciated how receptive the university was to student input and felt fortunate to have the opportunity to engage and interact with my school. I also enjoyed working with the American Marketing Association (AMA) chapter.