Social Media Statistics
“As of early 2026, there are an estimated 5.66 billion social media users worldwide, representing roughly 69% of the global population. Over the previous 12 months, social platforms added around 259 million new user identities, an annual growth rate of about 4.8%.” (1)
“Ranking: Monthly Active Users (MAU) 2026 (1)
Below is an overview of the largest global platforms by (approximate) monthly active or regularly active social media users in 2026:
| Platform | Monthly active users (2026) | Diff. 2025-2026 |
|---|---|---|
| 3.22 billions | +2.2% | |
| YouTube | 2.85 billions | +5.5% |
| 2.2 billions | +10% | |
| TikTok | 1.7 billions | +7.5% |
| 1.0 billions | +8% | |
| X (Twitter) | 660 millions | -5% |
| 520 millions | +4.4% | |
| Threads (Meta) | 380 millions | +20% |
| Discord | 250 millions | +8.5% |
Facebook remains the world’s largest platform with 3.22 billion MAU. YouTube follows with 2.85 billion as the video heavyweight, while Instagram (2.20 billion) and TikTok (1.70 billion) are the most dynamic growth drivers.
Overall, the Meta portfolio (Facebook, Instagram, Threads, WhatsApp) and YouTube continue to dominate reach, while TikTok remains a major driver of growth in attention, engagement, and creator‑led commerce.” (1)