UMSS20 Student Profile: Noah Moring

Noah Moring, Business
The Effective Marketing of Products, Services, and Events towards College Students
Mentored by Stefano Tijerina

Noah Moring examines why specific marketing strategies work so well on young audiences, specifically “Generation Z.” He hopes this will allow students and young adults to become more aware of their spending habits and that by being more conscious, people will not spend their money on things they don’t need to.

“I wanted to learn more about why college students spend money despite constantly complaining that they are broke. I also wanted to know more about exactly why certain advertisements work so well within my age group,” says Moring.