what we do
The Division of Marketing & Communications tells the story of UMaine and oversees the effective and thoughtful implementation of the institutional brand.
Oversight Includes:
Communications
We craft and deliver internal and external messaging that aligns with UMaine’s positioning, branding, and strategic priorities, which is complemented by the work of embedded campus communicators who deliver engaging content about their respective colleges and departments.
Marketing
Our strategic focus is on building and maintaining a strong university brand and supporting enrollment efforts. We also support partners on campus to bring marketing campaigns to life for external audiences.
Our Impact
We reach millions of people every year with engaging videos, eye-opening news content, impactful design, and strategic social media content.
