Branding Resources & Guidelines

This Branding Guide serves as an official resource for both internal and external groups working with UMSG, Inc. Please follow the guidelines below when using any UMSG materials for promotional or official purposes.

When to Use UMSG Branding

Use UMSG logos, colors, and fonts on any materials that:

  • Promote an event or project funded by UMSG, Inc.
  • Represent or mention UMSG, Inc. in an official capacity (flyers, posters, banners, social media graphics, uniforms, equipment, etc.).

If you are unsure whether branding is required, please refer to the Financial Policies for more information, or contact the Vice President of Financial Affairs.

Official Logos

Please use the appropriate logo variant (generic or themed) to best match the context of your event or communication.

Select any logo image to enlarge it.

Generic Variants

Modern Variants

Invalid Uses

  • Do not place text or graphics over the logo.
  • Do not alter the logo’s colors or proportions.
  • You may, however, remove the white background.

If you do not see a themed variant you are looking for and would like to make a suggestion for a new logo, please submit one using our website feedback form, or contact the Director of Communications.

Colors

Primary Colors

Dark Blue

Hex: #002C70

Accent Blue

Hex: #47B9FF

Secondary Colors

White

Hex: #FFFFFF

Light Blue

Hex: #B4C6E1

Font

The Modern UMSG logo uses the Montserrat Extra Bold font.

  • This font is free to use and available for download from Google Fonts.
  • It is readily available in Canva and Google Docs by default.
  • For use in applications like Microsoft Word, Adobe Creative Suite, and others, simply download and install the Montserrat font family from Google Fonts onto your device. Once installed, the font will be available to use in those programs as well.