Dos & Dont's - Division of Marketing and Communications

Dos & Don’ts

PLACING LOGOS IN DOCUMENTS

INDESIGN:

Download the logo file(s) needed to your desktop.
Open a new InDesign document (or open the document that needs the logo added).
From the pull down menus, choose File > Place.
Navigate to the desired logo, then click Open.
Click on the page to place your logo. To resize, hold the shift key while dragging the corners of the logo.

WORD:

Download the logo file(s) needed to your desktop.
Open a new Word document (or open the document that needs the logo added).
From the pull down menus, choose Insert > Picture > From File.
Navigate to the desired logo, then click Open.
To resize, hold the shift key while dragging the corners of the logo.

Logo Guidelines

Logo Size

The UMaine logo should not be reduced smaller than 1.25″ wide.

Logo Spacing

When you’re using the UMaine logo, make sure you give the logo room. The empty space around the logo should be measured by “x” (the distance between the bottom of the “E” and the bottom of the crest).

What Not To Do

Logo on a Light Background

Do not use the reverse primary logo on a background that is too light. In this instance, the primary logo should be used.

Logo on a Dark Background

Do not use the primary logo on a background that is too dark. In this instance, the reverse primary logo should be used.

Reverse Logo

Do not use the incorrect reverse logo. In this instance, the white primary logo should be used.

No Outline

Do not use the full crest logo on a dark background without the outline crest. In this instance, the reverse primary logo should be used.

Altering the Logo Colors

Do not change the logo colors for any reason.

Stretching the Logo

Do not stretch the logo vertically or horizontally in any way. When in your design program, hold the shift key on your keyboard to maintain the proportions of the logo.

Wrong Crest

Do not use the Maine crest with the wordmark. The Maine crest should only be used as a standalone logo when the wordmark is not used. In this instance, either the primary logo or the Maine crest logo (not both) should be used.

Wrong Standalone Crest

Do not use the 1865 crest without the University of Maine wordmark. If you wish to use the crest as a standalone mark, use the crest logo with MAINE in place of 1865. In this instance, the Maine crest logo should be used.

An illustration showing the wrong version of UMaine's stand alone crest

Adjusting Crest Size

Do not adjust the size of the crest in comparison to the wordmark. If you need to reduce the size, the entire logo should be reduced.

Crest and Wordmark Spacing

Do not alter the spacing between the crest and the wordmark.

Pulling the Logo Apart

Do not alter the spacing between the crest and the wordmark.

Altering the Crest

Do not alter the crest in any way by removing elements of the logo and replacing them with your own.

Change the Logo Text

Do not change the logo text in any way. In this instance, the primary logo should be used.

Unnecessary Logo Effects

Do not add unnecessary effects to the logo such as drop shadows, bevel, emboss, etc. The logo should be presented in a clear way.

Stacking the Logo

Do not add unnecessary effects to the logo such as drop shadows, bevel, emboss, etc. The logo should be presented in a clear way.

Horizontal Logo

Do not place the University of Maine wordmark on a single line.