Adrenalin reported that Norm O’Reilly, dean of the University of Maine Graduate School of Business, partnered on a study that determined Ontario University Athletics (OUA) has an annual economic impact of $300–$600 million. “Whether attracting students from out of town, bringing people to town as tourists, or building cultures of volunteerism in town, the 20 read more Adrenalin notes O’Reilly role in Ontario University Athletics economic impact study