Percival Carter discusses cause marketing with WMTW

Erin Percival Carter, an University of Maine assistant professor of marketing, spoke with WMTW (Channel 8 in Portland) about cause marketing and the possible issues it can pose. Cause marketing involves companies partnering with charities and committing “a portion of profits to a worthy cause,” according to the report. The practice is common among Maine read more Percival Carter discusses cause marketing with WMTW