Business Insider interviewed Caitlin Howell, assistant professor of biomedical engineering, for its article titled “Diesel is selling ‘virus-fighting’ denim, but experts say it’s just a marketing ploy.” “We need to be very careful to verify and validate new solutions as people will rely on them to be effective,” Howell wrote in an email to Business read more Business Insider interviews Howell about ‘virus-fighting’ denim jeans