The Washington Post cited a 2004 study by University of Maine communication and journalism professor Paul Grosswiler in the article, “The big cultural debate simmering beneath Google’s new Alphabet name.” Google’s new parent company name, Alphabet, was “designed to evoke the ingenuity of the human spirit,” according to the article, even though more than 1.3 read more Washington Post Cites Grosswiler Study in Article on New Google Company Name