{"id":30981,"date":"2026-03-12T14:13:37","date_gmt":"2026-03-12T18:13:37","guid":{"rendered":"https:\/\/umaine.edu\/undiscoveredmaine\/?page_id=30981"},"modified":"2026-03-12T14:13:38","modified_gmt":"2026-03-12T18:13:38","slug":"social-media-statistics","status":"publish","type":"page","link":"https:\/\/umaine.edu\/undiscoveredmaine\/social-media-statistics\/","title":{"rendered":"Social Media Statistics"},"content":{"rendered":"<style>.kb-row-layout-id30981_93718d-2f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id30981_93718d-2f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id30981_93718d-2f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id30981_93718d-2f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id30981_93718d-2f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id30981_93718d-2f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id30981_93718d-2f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column30981_6042ab-74 > .kt-inside-inner-col,.kadence-column30981_6042ab-74 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30981_6042ab-74 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30981_6042ab-74 > .kt-inside-inner-col{flex-direction:column;}.kadence-column30981_6042ab-74 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column30981_6042ab-74 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30981_6042ab-74{position:relative;}@media all and (max-width: 1024px){.kadence-column30981_6042ab-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column30981_6042ab-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30981_6042ab-74\"><div class=\"kt-inside-inner-col\">\n<p>&#8220;As of early 2026, there are an estimated 5.66 billion social media users worldwide, representing roughly 69% of the global population. Over the previous 12 months, social platforms added around 259 million new user identities, an annual growth rate of about 4.8%.&#8221; (1)<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id30981_1a13d6-a6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id30981_1a13d6-a6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id30981_1a13d6-a6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id30981_1a13d6-a6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id30981_1a13d6-a6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id30981_1a13d6-a6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id30981_1a13d6-a6 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column30981_32b513-78 > .kt-inside-inner-col,.kadence-column30981_32b513-78 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column30981_32b513-78 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column30981_32b513-78 > .kt-inside-inner-col{flex-direction:column;}.kadence-column30981_32b513-78 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column30981_32b513-78 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column30981_32b513-78{position:relative;}@media all and (max-width: 1024px){.kadence-column30981_32b513-78 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column30981_32b513-78 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column30981_32b513-78\"><div class=\"kt-inside-inner-col\">\n<p>\u201cRanking: Monthly Active Users (MAU) 2026 (1)<\/p>\n\n\n\n<p>Below is an overview of the largest global platforms by (approximate) <a href=\"https:\/\/datareportal.com\/social-media-users\">monthly active or regularly active social media users in 2026<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Platform<\/th><th>Monthly active users (2026)<\/th><th>Diff. 2025-2026<\/th><\/tr><\/thead><tbody><tr><td><strong>Facebook<\/strong><\/td><td>3.22 billions<\/td><td>+2.2%<\/td><\/tr><tr><td><strong>YouTube<\/strong><\/td><td>2.85 billions<\/td><td>+5.5%<\/td><\/tr><tr><td><strong>Instagram<\/strong><\/td><td>2.2 billions<\/td><td>+10%<\/td><\/tr><tr><td><strong>TikTok<\/strong><\/td><td>1.7 billions<\/td><td>+7.5%<\/td><\/tr><tr><td><strong>LinkedIn<\/strong><\/td><td>1.0 billions<\/td><td>+8%<\/td><\/tr><tr><td><strong>X (Twitter)<\/strong><\/td><td>660 millions<\/td><td>-5%<\/td><\/tr><tr><td><strong>Pinterest<\/strong><\/td><td>520 millions<\/td><td>+4.4%<\/td><\/tr><tr><td><strong>Threads (Meta)<\/strong><\/td><td>380 millions<\/td><td>+20%<\/td><\/tr><tr><td><strong>Discord<\/strong><\/td><td>250 millions<\/td><td>+8.5%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Facebook<\/strong> remains the world\u2019s largest platform with <strong>3.22 billion MAU<\/strong>. <strong>YouTube<\/strong> follows with <strong>2.85 billion<\/strong> as the video heavyweight, while <strong>Instagram<\/strong> (<strong>2.20 billion<\/strong>) and <strong>TikTok<\/strong> (<strong>1.70 billion<\/strong>) are the most dynamic growth drivers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.blog2social.com\/en\/blog\/wp-content\/uploads\/2025\/02\/social-media-report-user-2026-growth.png\" alt=\"Social Media Report: Social Media User and Platform Growth 2026 and Difference to 2025: Winners and Loosers\" class=\"wp-image-91417\" \/><\/figure>\n\n\n\n<p>Overall, the <strong>Meta portfolio (Facebook, Instagram, Threads, WhatsApp)<\/strong> and <strong>YouTube<\/strong> continue to dominate reach, while <strong>TikTok<\/strong> remains a major driver of growth in attention, engagement, and creator\u2011led commerce.\u201d (1)<\/p>\n\n\n\n<p>1 <a href=\"https:\/\/www.blog2social.com\/en\/blog\/monthly-active-users-in-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blog2Social by Adenion<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>&#8220;As of early 2026, there are an estimated 5.66 billion social media users worldwide, representing roughly 69% of the global population. Over the previous 12 months, social platforms added around 259 million new user identities, an annual growth rate of about 4.8%.&#8221; (1) \u201cRanking: Monthly Active Users (MAU) 2026 (1) Below is an overview of [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-30981","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Statistics - Undiscovered Maine - University of Maine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/umaine.edu\/undiscoveredmaine\/social-media-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Statistics - Undiscovered Maine - University of Maine\" \/>\n<meta property=\"og:description\" content=\"&#8220;As of early 2026, there are an estimated 5.66 billion social media users worldwide, representing roughly 69% of the global population. 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