{"id":19886,"date":"2020-12-23T16:16:32","date_gmt":"2020-12-23T21:16:32","guid":{"rendered":"https:\/\/umaine.edu\/undiscoveredmaine\/?page_id=19886"},"modified":"2025-11-18T14:28:46","modified_gmt":"2025-11-18T19:28:46","slug":"small-business-digital-transformation","status":"publish","type":"page","link":"https:\/\/umaine.edu\/undiscoveredmaine\/small-business\/resources\/small-business-digital-transformation\/","title":{"rendered":"Small Business Digital Transformation"},"content":{"rendered":"<style>.kb-row-layout-id19886_d2d20c-88 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id19886_d2d20c-88 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id19886_d2d20c-88 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id19886_d2d20c-88 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id19886_d2d20c-88 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id19886_d2d20c-88 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id19886_d2d20c-88 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column19886_fd2de1-da > .kt-inside-inner-col,.kadence-column19886_fd2de1-da > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column19886_fd2de1-da > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column19886_fd2de1-da > .kt-inside-inner-col{flex-direction:column;}.kadence-column19886_fd2de1-da > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column19886_fd2de1-da > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column19886_fd2de1-da{position:relative;}@media all and (max-width: 1024px){.kadence-column19886_fd2de1-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column19886_fd2de1-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column19886_fd2de1-da\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">The Purpose:<\/h2>\n\n\n\n<p>The latest technologies give small businesses the flexibility and scalability to level the playing field. For instance, cloud-based solutions allow businesses to access enterprise-level resources without having to invest in high-end servers. Similarly, AI-driven tools can help businesses analyze data, predict customer needs, and optimize workflows at blindingly fast rates. If companies don\u2019t take advantage of the latest tech trends, they give up their competitive edge and fall behind their competitors.According to &#8220;spaculus.com software, &#8220;All Connected&#8221;,<\/p>\n\n\n\n<p>&#8220;Today, digital transformation is essential for survival and growth. Cloud computing, artificial intelligence (AI), and automation are no longer futuristic investments reserved for larger corporations; they\u2019re fundamental components to running a modern business.&#8221;<\/p>\n\n\n\n<p>To stay competitive, small businesses need to adopt automation, AI, cloud-based technologies, data analytics, cybersecurity, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A few resources include:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/umaine.edu\/undiscoveredmaine\/small-business\/resources\/marketing-for-small-business\/social-media-tools\/\">Our Social Media Tools Page<\/a>: This page provides some information on the most popular social media platforms and some statistics.<\/li>\n\n\n\n<li><a href=\"http:\/\/digitalequitycenter.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">National Digital Equity Center<\/a>: \u201cThe National Digital Equity Center provides communities at all levels the expertise to mobilize broadband technologies through digital inclusion, literacy efforts, education, resource planning, funding research, infrastructure leveraging, and stakeholder engagement.\u201d<\/li>\n\n\n\n<li><a href=\"https:\/\/www.maine.gov\/msl\/digital\/learn.shtml#business\" target=\"_blank\" rel=\"noreferrer noopener\">Maine State Library<\/a>: This website (about halfway down the page) provides some online resources on how to start a business, legal issues, health insurance, etc.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.microsoft.com\/en-us\/digital-literacy\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft online digital literacy course<\/a>: This basic course is&nbsp;to help you learn skills such as computer basics, the Internet, the Cloud, useful software tools, and more.\n<ul class=\"wp-block-list\">\n<li>Make your service more convenient for your customers \u2013 online booking systems and cyber meetings<\/li>\n\n\n\n<li>Doing business in the cloud \u2013 what are the benefits\/ challenges?<\/li>\n\n\n\n<li>Automate your bookkeeping using WAVE\/SQUARE-UP<\/li>\n\n\n\n<li>Improve your marketing and promotion using online tools<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/gsuite.google.com\/pricing.html\" target=\"_blank\" rel=\"noreferrer noopener\">G-Suite<\/a>: Creating a G-Suite account can make running your business easier<\/li>\n\n\n\n<li><a href=\"https:\/\/umaine.edu\/undiscoveredmaine\/create-your-website\/\">Our page on website creation<\/a>:&nbsp;for information on how to build your own website.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Business<\/a>: If you are a small business, be sure to register your business with the&nbsp;FREE&nbsp;platform. This will provide incredibly valuable exposure on Google!<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><strong><a href=\"https:\/\/umaine.edu\/undiscoveredmaine\/small-business\/resources\/\">Return to Resources Page<\/a><\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Purpose: The latest technologies give small businesses the flexibility and scalability to level the playing field. For instance, cloud-based solutions allow businesses to access enterprise-level resources without having to invest in high-end servers. Similarly, AI-driven tools can help businesses analyze data, predict customer needs, and optimize workflows at blindingly fast rates. If companies don\u2019t [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"parent":29143,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-19886","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Small Business Digital Transformation - Undiscovered Maine<\/title>\n<meta name=\"description\" content=\"Undiscovered Maine is working on a project to create various itineraries for people to complete around the state! 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