{"id":10988,"date":"2020-04-21T15:34:36","date_gmt":"2020-04-21T19:34:36","guid":{"rendered":"https:\/\/umaine.edu\/undiscoveredmaine\/?page_id=10988"},"modified":"2020-06-01T17:22:23","modified_gmt":"2020-06-01T21:22:23","slug":"pro-tips-marketing","status":"publish","type":"page","link":"https:\/\/umaine.edu\/undiscoveredmaine\/pro-tips-marketing\/","title":{"rendered":"Pro Tips: Marketing"},"content":{"rendered":"<p><strong>Marketing Tips<\/strong><\/p>\n<p><span style=\"text-decoration: underline\">Tip #1:<\/span><\/p>\n<p>Naming your Business.<\/p>\n<p>First off, when starting a business make sure to pick your name carefully. You want to stand out, be remembered, and have a name that represents what your business is. \u00a0It is very tricky to change your business name down the road, so try to come up with one that you will keep.<\/p>\n<p><span style=\"text-decoration: underline\">Tip #2:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.investopedia.com\/terms\/f\/four-ps.asp\">The Four P&#8217;s of Marketing.<\/a><\/p>\n<p><strong>Product<\/strong>, this is what you sell.<\/p>\n<p><strong>Price<\/strong>, how much you sell it for.<\/p>\n<p><strong>Place<\/strong>, where you sell it.<\/p>\n<p><strong>Promotion<\/strong>, how you incentive someone to buy it.<\/p>\n<p>The Four P&#8217;s of Marketing are the cornerstones of marketing. Figure out your Four P&#8217;s and expand from there.<\/p>\n<p><span style=\"text-decoration: underline\">Tip #3:<\/span><\/p>\n<p>Marketing vs. Branding.<\/p>\n<p>Marketing is what your customers see and hear, branding is what they feel. Read the <a href=\"https:\/\/umaine.edu\/undiscoveredmaine\/marketing-vs-branding\/\">blog.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Back to Pro Tips<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Tips Tip #1: Naming your Business. First off, when starting a business make sure to pick your name carefully. You want to stand out, be remembered, and have a name that represents what your business is. \u00a0It is very tricky to change your business name down the road, so try to come up with [&hellip;]<\/p>\n","protected":false},"author":1582,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-10988","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pro Tips: Marketing - Undiscovered Maine - University of Maine<\/title>\n<meta name=\"description\" content=\"Marketing is a crucial component to success for any small business! 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