Social Media
Social media is becoming increasingly important to small businesses. Here are a few recent statistics: Business 2 Community
- The latest survey from the Pew Research Center shows that:
- 73% of U.S. adults use YouTube
- 68% use Facebook
- 35% use Instagram
- 29% use Pinterest
- 27% use Snapchat
- 25% use LinkedIn
- 24% use Twitter
Click here for more details on these statistics.
“Trends to watch for 2019
- “Going live” has been huge for a couple of years now, but the authenticity and vulnerability of live video is really speaking to audiences skeptical of sales pitches and manipulation. There have been more than 3,500,000,000 live videos on Facebook since “going live” was first introduced to the platform. Over 2 billion people have watched live videos. This is a trend just getting started.
- “Stories” are potentially the next stage of social media as we know it. FOMO (fear of missing out) is real with audiences online, and the mixed media presentation of Stories enables creators to craft deeper content and audiences to feel more connected with a brand. Facebook has said the Stories format “will soon replace the newsfeed as we know it.” And as reported by Entrepreneur, 200 million Instagram users use Instagram Stories each month. Stories aren’t just for Snapchat anymore. Savvy marketers need to be on top of this one.
- Facebook, YouTube, and Instagram have emerged as the top platforms for video marketing, and audiences are responding more than ever. With the launch of long-form, vertical videos on IGTV from Instagram and continued new options for YouTube Creators, video is evolving fast.”