Kofi Britwum

Ph.D. Agricultural Economics, University of Nebraska-Lincoln

M.S. Agricultural and Resource Economics, University of Delaware

B.S. Agricultural Economics, Kwame Nkrumah University of Science and Technology, Ghana

Curriculum Vitae

Research Interests

Consumer Behavior and Economics, Agribusiness Marketing, Food Safety, Food Labeling

Dr. Britwum’s research focuses on consumer preferences for novel foods and food attributes, where he examines factors that motivate consumer choices and response to new food technologies/policies. He has broad interests in food marketing studies that have important policy components. His research considers issues related to consumer perceptions, willingness to pay for food attributes, and the persuasive influence of information framing on consumer behavior.

He employs non-market valuation techniques in survey designs and economic experiments to determine consumer attitudes towards, and welfare measures for food attributes, and also leverages the growing significance of behavioral economics by incorporating behavioral constructs in understanding incentives that drive consumer food decisions.

His goal is to further explore relevant and emerging issues related to consumer and producer preferences in response to food policies and interventions.

Recent Publications

Britwum, K. and J. C. Bernard. A Field Experiment on Consumer Willingness to Accept Milk That May Have Come From Cloned Cows. Food Policy (Forthcoming, 2018)