The Portland Press Herald/Times Record spoke to Erin Percival Carter, assistant professor of marketing at the Maine Business School, about L.L. Bean’s Freeport store and campus undergoing a $50 million makeover. Percival Carter said that proposed changes make sense for a company that has long used the promise of outdoor experiences to cultivate enduring relationships
read more PPH/Times Record interviews Percival Carter about L.L. Bean Freeport renovation