O’Reilly co-writes op-ed for The Globe and Mail about Hockey Canada

Norm O’Reilly, dean of the University of Maine Graduate School of Business School, co-wrote an opinion piece for The Globe and Mail with Rick Burton, professor of sport management at Syracuse University, about Hockey Canada rebuilding its image after scandal. “As professionals who have spent most of our lives working, analyzing and consulting for sports organizations around the world, we think that restoring the integrity of the Hockey Canada brand will depend on securing the right kinds of partnerships. … Brands are perceptions, measured in the value people hold in their minds about a given property. And how Hockey Canada goes about this will make for a valuable lesson for all organizations,” O’Reilly and Burton wrote.