Press Herald reports on popularity of UMaine football videos ahead of semifinals

The Portland Press Herald reported on University of Maine football videos that are grabbing attention on social media. As the Black Bears prepare to play in the Football Championship Subdivision semifinals for the first time, at 2 p.m. Dec. 15 at Eastern Washington University, UMaine alumnus Jon Petrie is trying to boost interest in the team with some dramatic videos, the article states. “The response has been phenomenal,” said Sam Hallett, UMaine’s assistant athletic director for digital content. “People are getting excited and getting ready for game day.” Hallett said a normal UMaine Athletics video on social media might get 1,500 views. Petrie’s video leading into the playoffs had 43,000 views on Facebook and 34,000 on Twitter. Hallett said the work comes naturally to Petrie, who joined UMaine’s athletic video team this summer, two months after he graduated with degrees in political science and journalism.