Viral UMaine Extension bedbug video focus of Sun Journal article

The Sun Journal reported on a University of Maine Cooperative Extension video going viral more than five years since it was posted online. “How to Look for and Avoid Bedbugs in Hotel or Motel Rooms,” which was posted on the UMaine YouTube channel in October 2010, recently was picked up by Lifehacker, a daily weblog that recommends downloads, websites and shortcuts to help people work smarter and save time. The video was then cited by Yahoo and Fox News, and has been circulated through Facebook, bringing its views to more than 1.5 million. “I don’t think we’ve ever reached that many people so efficiently and inexpensively before,” said John Rebar, executive director of UMaine Extension, adding now is the time for follow-ups to get more education out to the public. The “Experts on Demand” video features Jim Dill, a pest management specialist with UMaine Extension, advising people to place luggage in the bathtub before they check the bed, mattress, luggage rack and bureau drawers for bedbugs. “I’m often at the Legislature,” Dill said. “Everybody down there is giving me good-natured grief, but the funny thing is they’ve all watched it.”