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Daniel Discusses ‘Tourism Quality Labels’ Part 2 with MPBN

Maine Public Broadcasting Network aired the second part of a discussion about the value of a “tourism quality label” with Harold Daniel, associate professor of marketing in the Maine Business School at the University of Maine, and retired Bowdoin Professor David Vail. They said the increasingly common marketing tool that might be ascribed to certain hotels, restaurants and businesses that cater to tourists seems to be working well in other states.

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