{"id":22370,"date":"2021-01-11T11:49:17","date_gmt":"2021-01-11T16:49:17","guid":{"rendered":"https:\/\/umaine.edu\/mitchellcenter\/?page_id=22370"},"modified":"2021-06-21T14:54:29","modified_gmt":"2021-06-21T18:54:29","slug":"session-communicating-risk-to-the-general-public","status":"publish","type":"page","link":"https:\/\/umaine.edu\/mitchellcenter\/2021-maine-sustainability-water-conference\/session-communicating-risk-to-the-general-public\/","title":{"rendered":"Session 5 &#8211; Communicating Risk to the General Public"},"content":{"rendered":"<p>Two Training Contact Hours are available for this session from the Maine CDC Drinking Water Program. Participants interested in applying should email <a href=\"mailto:umgmc@maine.edu\">umgmc@maine.edu<\/a>.<\/p>\n<h3>Wednesday, March 31, 1:30PM-3:30PM<\/h3>\n<p><strong>Co-Chairs:<\/strong><br \/>\n<a href=\"mailto:Kathy.M.Hoppe@maine.gov\">Kathy Hoppe<\/a>, Maine Dept. of Environmental Protection;<br \/>\n<a href=\"mailto:laura.rickard@maine.edu\">Laura Rickard<\/a>, Dept. of Communication &amp; Journalism, University of Maine;<br \/>\n<a href=\"mailto:bridie.mcgreavy@maine.edu\">Bridie McGreavy<\/a>, Dept. of Communication &amp; Journalism, University of Maine<strong><em><br \/>\n<\/em><\/strong><\/p>\n<p>Scientists, government officials, and university experts need to be effective communicating risk to the general public. Risk communication involves the exchange of information between experts and people facing threats to their health, economic and social well-being. It enables people to make informed decisions to protect themselves and their loved ones and requires a sound understanding of people\u2019s perceptions, concerns and beliefs as well as their knowledge and practices.<\/p>\n<h3>Session Overview<\/h3>\n<ul>\n<li><strong>1:33PM-1:53PM &#8211; <\/strong><em><a href=\"#feurt\">Resilience Dialogues \u2013 Crafting High Impact Risk Communication Using Collaborative Science. <\/a><\/em><br \/>\n<a href=\"mailto:cfeurt@wellsnerr.org\">Christine Feurt<\/a>, Coastal Training Program, Wells National Estuarine Research Reserve<\/li>\n<li><strong>2:00PM-2:20PM &#8211; <\/strong><em><a href=\"#hunt\">Making the Unmanageable Manageable: A Subwatershed Approach to Protecting Sebago Lake<\/a><\/em>.<br \/>\n<a href=\"mailto:phunt@pwd.org\">Paul Thomas Hunt<\/a>, Portland Water District, Portland, ME<br \/>\n<a href=\"https:\/\/vimeo.com\/558707493\" target=\"_blank\" rel=\"noopener noreferrer\">A video of this presentation is available<\/a><\/li>\n<li><strong>2:22PM-2:42PM &#8211;<\/strong><em><a href=\"#houston\">Exploring stakeholder risk and benefit perceptions of Maine\u2019s land-based salmon aquaculture projects. <\/a><\/em><br \/>\n<a href=\"mailto:cynthia.houston@maine.edu\">Cynthia Houston<\/a> (student), Dept. of Communication and Journalism, University of Maine<br \/>\n<a href=\"https:\/\/vimeo.com\/558699486\" target=\"_blank\" rel=\"noopener noreferrer\">A video of this presentation is available<\/a><\/li>\n<li><strong>2:45PM-3:05PM<\/strong> &#8211; <em><a href=\"#sexton\">Improving Climate Change Communication for Northern New England Farmers<\/a><\/em>.<br \/>\n<a href=\"mailto:ruth.sexton@maine.edu\">Ruth Sexton Clements<\/a> (student), Ecology and Environmental Sciences Program, School of Food and Agriculture, University of Maine<br \/>\n<a href=\"https:\/\/vimeo.com\/558698995\" target=\"_blank\" rel=\"noopener noreferrer\">A video of this presentation is available<\/a><\/li>\n<li><strong>3:05PM-3:30PM <\/strong><em>&#8211; <\/em><a href=\"#qa\"><em>Question &amp; Answer Session<\/em><\/a><\/li>\n<\/ul>\n<h3>Presentations<\/h3>\n<p><a name=\"feurt\"><\/a><\/p>\n<h4>1:33PM-1:53PM<em><br \/>\nResilience Dialogues \u2013 Crafting High Impact Risk Communication Using Collaborative Science<\/em><\/h4>\n<p><a href=\"mailto:cfeurt@wellsnerr.org\"><strong>Christine Feurt<\/strong><\/a>, <a href=\"mailto:acox@wellsnerr.org\">Annie Cox<\/a><br \/>\nCoastal Training Program, Wells National Estuarine Research Reserve<\/p>\n<p>Risk communication depends upon science to document the nature of the risk and actions people can take to reduce their exposure. Solutions-based science is the focus of a decade of collaborative science research in the National Estuarine Research Reserve System (NERRS). In this model, interdisciplinary research teams partner with environmental managers and communities seeking to reduce environmental risks to their health, economic and social well-being. Collaboration begins during the proposal writing stage and continues throughout the research project. The interaction among researchers, managers and community stakeholders is mediated by a required \u201ccollaborative lead\u201d whose role is to facilitate integration and adaptation of the research process to maintain alignment with targeted solutions. This innovative model is challenging, and contrasts with end-of-project models for translating risk communication results to unsuspecting managers and community members. This presentation highlights best practices for risk communication that worked to engage the diverse expertise of stakeholders, develop a shared language around commonly held values and craft solutions-based science that respects the concerns of vulnerable communities. Risk communication based upon understanding the differing mental models used by experts and the public was combined with collaborative techniques to build a systems understanding of environmental hazards, to improve the impact of science based messages. This approach was applied in Maine to sustaining riparian buffer ecosystem services, climate change resiliency and water quality protection. Best practices have been synthesized into the Resilience Dialogues training offered by the Wells Reserve to build the capacity of the next generation of risk communication professionals.<\/p>\n<p><a name=\"hunt\"><\/a><\/p>\n<h4>2:00PM-2:20PM<em><br \/>\nMaking the Unmanageable Manageable: A Subwatershed Approach to Protecting Sebago Lake<\/em><\/h4>\n<p><a href=\"mailto:phunt@pwd.org\"><strong>Paul Thomas Hunt<\/strong><\/a><sup>1<\/sup>, Margaret Airey<sup>2<\/sup>, Rory Twomey<sup>3<\/sup>, G. Andrew Smith-Peterson<sup>1<\/sup>, Kirsten Ness<sup>1<\/sup>, Matt Lulofs<sup>1<\/sup><br \/>\n1 Portland Water District, Portland, ME<br \/>\n2. University of Southern Maine, Portland, ME<br \/>\n3. St. Joseph\u2019s College, Standish, ME<\/p>\n<p><a href=\"https:\/\/vimeo.com\/558707493\" target=\"_blank\" rel=\"noopener noreferrer\">A video of this presentation is available<\/a><\/p>\n<p>Sebago Lake is one of Maine\u2019s most important natural resources because it does so much for so many. In addition to all the outdoor recreation values it provides, it\u2019s also the drinking water supply for 200,000 Mainers. Maintaining the water quality of the lake has been a primary mission of the Portland Water District for more than a century. This effort is complicated by the fact that the people drinking the water are generally not the same ones who are living, working and playing on and around the lake. A second challenge is that there is no crisis: after 150 years serving as a multi-use lake, the water quality of the lake is outstanding by almost any measure.<\/p>\n<p>The District recently completed an analysis of the Sebago Lake watershed that involved subdividing the 450 square mile watershed into subwatersheds and assessing the condition of each. The final product provides a \u201creport card\u201d for each of more than 20 subwatershed lakes. Each of these smaller lakes has a community of residents and users who value it and have a stake in its future. They are more likely to respond to information about the condition of their lake and how to protect it than a request to help protect the much larger lake downstream.<\/p>\n<p>This presentation will describe how this analysis was done, what it shows, and how the results are summarized for stakeholders.<\/p>\n<p><a name=\"houston\"><\/a><\/p>\n<h4>2:22PM-2:42PM<em><br \/>\nExploring stakeholder risk and benefit perceptions of Maine\u2019s land-based salmon aquaculture projects<\/em><\/h4>\n<p><a href=\"mailto:cynthia.houston@maine.edu\"><strong>Cynthia Houston<\/strong><\/a><sup>1<\/sup> (student), Dr. Laura N. Rickard<sup>1<\/sup>, Dr. Bridie McGreavy<sup>1<\/sup>, Dr. Brandon B. Johnson<sup>2<br \/>\n<\/sup>1. Dept. of Communication and Journalism, University of Maine, Orono, ME<br \/>\n2. Senior Research Scientist, Decision Research, Eugene, OR<\/p>\n<p><a href=\"https:\/\/vimeo.com\/558699486\" target=\"_blank\" rel=\"noopener noreferrer\">A video of this presentation is available<\/a><\/p>\n<p>Greater understanding of the dynamics between aquaculture entrepreneurs and local communities can enhance federal and state efforts to promote a strong and sustainable U.S. aquaculture sector. In particular, as recirculating aquaculture system (RAS) facilities to raise a variety of finfish species are proposed in multiple locations in Maine, research is needed not just to inform technical and biological decision-making, but also to guide best practices for understanding, documenting, and responding to community concerns on proposed RAS sites, practices, and facilities.<\/p>\n<p>Our study reports on one aspect of a mixed method, multi-site case study utilizing semi-structured, in-depth interviews with key stakeholders (e.g., community members, town officials, corporate officers, journalists, and state and local lawmakers) (<em>N<\/em> = 20) involved in the ongoing efforts to locate land-based, salmon RAS facilities in Bucksport and Belfast, Maine. Adopting a grounded theory approach, team-based, qualitative coding of the interview transcripts followed the \u2018\u2018constant comparative method,\u201d with emergent results informing subsequent data collection and analysis.<\/p>\n<p>In this presentation, we present preliminary findings from these ongoing interviews, which have covered topics including sense of place, environmental risks and benefits of aquaculture, community development and resilience, and public outreach about the RAS facilities. In addition to exploring implications for risk communication and perception theory, we also suggest how emergent data may inform applied communication practice.<\/p>\n<p><a name=\"sexton\"><\/a><\/p>\n<h4>2:45PM-3:05PM<em><br \/>\nImproving Climate Change Communication for Northern New England Farmer<\/em>s<\/h4>\n<p><a href=\"mailto:ruth.sexton@maine.edu\"><strong>Ruth Sexton Clements<\/strong><\/a><sup>1<\/sup> (student), <a href=\"mailto:sonja.birthisel@maine.edu\">Sonja Birthisel<\/a><sup>2<\/sup>, <a href=\"mailto:adam.daigneault@maine.edu\">Adam Daigneault<\/a><sup>2<\/sup>, <a href=\"mailto:gallandt@maine.edu\">Eric Gallandt<\/a><sup>3<\/sup><br \/>\n1. Ecology and Environmental Sciences, School of Food and Agriculture, University of Maine<br \/>\n2. School of Forest Resources, University of Maine<br \/>\n3. School of Food and Agriculture, University of Maine<\/p>\n<p><a href=\"https:\/\/vimeo.com\/558698995\" target=\"_blank\" rel=\"noopener noreferrer\">A video of this presentation is available<\/a><\/p>\n<p>Farmers in New England are currently being impacted by climate change, and are looking for options to adapt their farming practices to reduce risks associated with increasingly variable weather. Successful climate adaptation will likely depend on improved communication from expert outreach providers that incorporates farmer perceptions and values regarding their own farm systems. To identify differences in how farmers and experts view farm systems that could influence climate communication, we conducted mental modeling interviews with 33 small- to medium-scale farmers in Maine and Vermont, as well as 16 researchers, extension staff, and agricultural advisors. Farmers were asked to construct mental models of their own farm systems, while experts were asked to construct models of a farm system that they typically work with. Both groups perceived farm yield and economic viability as highly central to their concept of a well-functioning farm system. However, farmers viewed community wellbeing, environmental stewardship, and farm success as significantly more central to their farm system than did experts. These findings suggest that the higher importance farmers placed on living out their personal values on their farm should be incorporated into climate change communication and adaptation outreach to improve farmers\u2019 understanding of climate risk and methods for increasing resiliency. Training outreach providers on framing climate change information \u2013 including both risks and opportunities \u2013 in terms of community wellbeing or improving personal quality of life is a good place to start.<\/p>\n<p><a name=\"qa\"><\/a><\/p>\n<h4>3:05PM-3:30PM<em><br \/>\nQ&amp;A<\/em><\/h4>\n<p>Question and answer session with all presenters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two Training Contact Hours are available for this session from the Maine CDC Drinking Water Program. Participants interested in applying should email umgmc@maine.edu. Wednesday, March 31, 1:30PM-3:30PM Co-Chairs: Kathy Hoppe, Maine Dept. of Environmental Protection; Laura Rickard, Dept. of Communication &amp; Journalism, University of Maine; Bridie McGreavy, Dept. of Communication &amp; Journalism, University of Maine [&hellip;]<\/p>\n","protected":false},"author":957,"featured_media":0,"parent":22276,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/page-withsidebar.php","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-22370","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"mitchellcenter","author_link":"https:\/\/umaine.edu\/mitchellcenter\/author\/mitchellcenter\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/umaine.edu\/mitchellcenter\/wp-json\/wp\/v2\/pages\/22370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/umaine.edu\/mitchellcenter\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/umaine.edu\/mitchellcenter\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/umaine.edu\/mitchellcenter\/wp-json\/wp\/v2\/users\/957"}],"replies":[{"embeddable":true,"href":"https:\/\/umaine.edu\/mitchellcenter\/wp-json\/wp\/v2\/comments?post=22370"}],"version-history":[{"count":16,"href":"https:\/\/umaine.edu\/mitchellcenter\/wp-json\/wp\/v2\/pages\/22370\/revisions"}],"predecessor-version":[{"id":23741,"href":"https:\/\/umaine.edu\/mitchellcenter\/wp-json\/wp\/v2\/pages\/22370\/revisions\/23741"}],"up":[{"embeddable":true,"href":"https:\/\/umaine.edu\/mitchellcenter\/wp-json\/wp\/v2\/pages\/22276"}],"wp:attachment":[{"href":"https:\/\/umaine.edu\/mitchellcenter\/wp-json\/wp\/v2\/media?parent=22370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}