2011 Mitchell Lecture on Sustainability
Baruch Fischhoff, Carnegie Mellon University
Baruch Fischhoff, Ph.D. is Howard Heinz University Professor in the Departments of Social and Decision Sciences and Engineering and Public Policy at Carnegie Mellon University, where he heads the Decision Sciences major. His work focuses on helping people to make better decisions, especially when facing uncertainty about the world or about themselves – in domains including energy technologies, chemicals, pharmaceuticals, sexual assault, sexually transmitted infections, and national security. He is an elected member of the Institute of Medicine and a past president of the Society for Risk Analysis and Society for Judgment and Decision Making. He has served on advisory panels for the Environmental Protection Agency, Food and Drug Administration, Department of Homeland Security, and Office of the Director of National Intelligence. A graduate of the Detroit Public Schools, he holds a BS in mathematics and psychology from Wayne State University and graduate degrees in psychology from the Hebrew University of Jerusalem. His most recent book (with John Kadvany) is Risk: A Very Short Introduction (Oxford University Press, 2011).