BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Clement and Linda McGillicuddy Humanities Center - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Clement and Linda McGillicuddy Humanities Center
X-ORIGINAL-URL:https://umaine.edu/mhc
X-WR-CALDESC:Events for Clement and Linda McGillicuddy Humanities Center
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251103T160000
DTEND;TZID=America/New_York:20251103T180000
DTSTAMP:20260405T032300
CREATED:20251007T204230Z
LAST-MODIFIED:20251007T204435Z
UID:9222-1762185600-1762192800@umaine.edu
SUMMARY:Nora Benedict - “An Experiment in Publishing”: McGraw-Hill and the Sale of Technical Books in Latin America
DESCRIPTION:“An Experiment in Publishing”: McGraw-Hill and the Sale of Technical Books in Latin America\na presentation by Nora Benedict\nMonday\, November 3\, 2025\n4 PM\nIMRC Center\, room 104\nUniversity of Maine\, Orono\, ME \nIn this talk\, Nora Benedict examines McGraw-Hill’s strategic expansion into the Latin American publishing market during the mid-twentieth century\, focusing on its translation and distribution of technical and scientific books. Framed by U.S. cultural diplomacy efforts following World War II\, including government-sponsored programs such as the Book Translation Program and support from the Department of State and Science Service\, McGraw-Hill leveraged public funds and international goodwill to distribute educational materials throughout Latin America. In an effort to highlight these initiatives\, Benedict traces the firm’s first joint venture with Argentina’s Arbó Editores as a pioneering model of collaborative transnational publishing. Benedict also considers the role of Walter Bara\, McGraw-Hill’s foreign rights director\, in orchestrating this endeavor and expanding the firm’s reach across the region. Ultimately\, Benedict reveals how McGraw-Hill’s “experiment in publishing” not only responded to regional demand for technical knowledge\, but also illustrates the intersection of private enterprise\, public diplomacy\, and knowledge exchange during the Cold War. \nNora Benedict is Associate Professor of Spanish at the University of Georgia. Benedict is the author of Borges and the Literary Marketplace (Yale University Press\, 2021) and co-editor of the Oxford Handbook of Jorge Luis Borges. \nThis event is part of the McGillicuddy Humanities Center 2025-2026 Annual Symposium Hard Copy: The Material Culture of Reading and Writing.\nFor more information\, contact mhc@maine.edu.
URL:https://umaine.edu/mhc/event/an-experiment-in-publishing-mcgraw-hill-and-the-sale-of-technical-books-in-latin-america/
LOCATION:IMRC 104 – The Fernald Adaptive Presentation & Performance Environment\, IMRC Center\, 5 Hilltop Road\, Orono\, ME\, United States
END:VEVENT
END:VCALENDAR