{"id":6715,"date":"2024-08-08T16:27:06","date_gmt":"2024-08-08T20:27:06","guid":{"rendered":"https:\/\/sites.umaine.edu\/marketingandcommunications-new\/?page_id=6715"},"modified":"2025-05-14T08:29:21","modified_gmt":"2025-05-14T12:29:21","slug":"brand","status":"publish","type":"page","link":"https:\/\/umaine.edu\/marketingandcommunications\/brand\/","title":{"rendered":"The UMaine Brand"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id6715_88eef5-ea{margin-top:-20px;}.kb-row-layout-id6715_88eef5-ea > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6715_88eef5-ea > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6715_88eef5-ea > .kt-row-column-wrap{column-gap:0px;row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6715_88eef5-ea{background-image:linear-gradient(130deg,rgb(8,46,88) 22%,rgb(65,118,161) 69%);}.kb-row-layout-id6715_88eef5-ea > .kt-row-layout-overlay{opacity:0.00;background:linear-gradient(222deg,rgb(65,118,161) 0%,rgb(8,46,88) 100%);mix-blend-mode:darken;}@media all and (max-width: 1024px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id6715_88eef5-ea{margin-top:-20px;}}@media all and (max-width: 1024px){.kb-row-layout-id6715_88eef5-ea > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id6715_88eef5-ea{margin-top:-20px;}.kb-row-layout-id6715_88eef5-ea > .kt-row-column-wrap{padding-top:0px;padding-right:25px;padding-bottom:0px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6715_88eef5-ea alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-gradient\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6715_0b4391-57 > .kt-inside-inner-col,.kadence-column6715_0b4391-57 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6715_0b4391-57 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6715_0b4391-57 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6715_0b4391-57 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6715_0b4391-57 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6715_0b4391-57{position:relative;}@media all and (max-width: 1024px){.kadence-column6715_0b4391-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6715_0b4391-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6715_0b4391-57\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id6715_6d6abd-2d{margin-top:0px;margin-bottom:-7px;}.kb-row-layout-id6715_6d6abd-2d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6715_6d6abd-2d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6715_6d6abd-2d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id6715_6d6abd-2d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6715_6d6abd-2d > .kt-row-column-wrap{padding-top:20px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6715_6d6abd-2d > .kt-row-column-wrap{padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6715_6d6abd-2d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6715_b292bd-94 > .kt-inside-inner-col{display:flex;}.kadence-column6715_b292bd-94 > .kt-inside-inner-col{padding-right:150px;padding-left:150px;}.kadence-column6715_b292bd-94 > .kt-inside-inner-col,.kadence-column6715_b292bd-94 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6715_b292bd-94 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6715_b292bd-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column6715_b292bd-94 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column6715_b292bd-94 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column6715_b292bd-94 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column6715_b292bd-94{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6715_b292bd-94{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6715_b292bd-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column6715_b292bd-94 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6715_b292bd-94{position:relative;}@media all and (max-width: 1024px){.kadence-column6715_b292bd-94 > .kt-inside-inner-col{padding-top:40px;padding-right:35px;padding-bottom:35px;padding-left:35px;flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column6715_b292bd-94{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6715_b292bd-94{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6715_b292bd-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6715_b292bd-94 > .kt-inside-inner-col{padding-top:35px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-direction:column;justify-content:center;align-items:center;}.kt-row-column-wrap > .kadence-column6715_b292bd-94{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6715_b292bd-94{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6715_b292bd-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6715_b292bd-94\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6715_24cded-32, .wp-block-kadence-advancedheading.kt-adv-heading6715_24cded-32[data-kb-block=\"kb-adv-heading6715_24cded-32\"]{margin-top:0px;font-size:45px;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading6715_24cded-32 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6715_24cded-32[data-kb-block=\"kb-adv-heading6715_24cded-32\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6715_24cded-32 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6715_24cded-32[data-kb-block=\"kb-adv-heading6715_24cded-32\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading6715_24cded-32, .wp-block-kadence-advancedheading.kt-adv-heading6715_24cded-32[data-kb-block=\"kb-adv-heading6715_24cded-32\"]{text-align:center!important;}}<\/style>\n<h1 class=\"kt-adv-heading6715_24cded-32 wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading6715_24cded-32\"><span style=\"font-family: stratum-1-web; font-weight:900;\">The UMaine Brand<\/span><\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6715_fc99fa-91, .wp-block-kadence-advancedheading.kt-adv-heading6715_fc99fa-91[data-kb-block=\"kb-adv-heading6715_fc99fa-91\"]{margin-top:0px;font-size:20px;line-height:32px;font-weight:400;font-style:normal;font-family:Fraunces;}.wp-block-kadence-advancedheading.kt-adv-heading6715_fc99fa-91 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6715_fc99fa-91[data-kb-block=\"kb-adv-heading6715_fc99fa-91\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6715_fc99fa-91 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6715_fc99fa-91[data-kb-block=\"kb-adv-heading6715_fc99fa-91\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading6715_fc99fa-91, .wp-block-kadence-advancedheading.kt-adv-heading6715_fc99fa-91[data-kb-block=\"kb-adv-heading6715_fc99fa-91\"]{text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading6715_fc99fa-91 wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading6715_fc99fa-91\" data-aos=\"fade\" data-aos-duration=\"1200\" data-aos-once=\"true\">We are one UMaine, and speaking with an aligned voice is critical to our success. From strategy and messaging to logos and colors, below you will find the standards that define our brand.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column6715_1f0ae7-20 > .kt-inside-inner-col{display:flex;}.kadence-column6715_1f0ae7-20 > .kt-inside-inner-col,.kadence-column6715_1f0ae7-20 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6715_1f0ae7-20 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6715_1f0ae7-20 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;}.kadence-column6715_1f0ae7-20 > .kt-inside-inner-col > *, .kadence-column6715_1f0ae7-20 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column6715_1f0ae7-20 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column6715_1f0ae7-20 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kt-row-column-wrap > .kadence-column6715_1f0ae7-20{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6715_1f0ae7-20{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6715_1f0ae7-20 > .kt-inside-inner-col{align-items:center;}.kadence-column6715_1f0ae7-20 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6715_1f0ae7-20{position:relative;}.kadence-column6715_1f0ae7-20, .kt-inside-inner-col > .kadence-column6715_1f0ae7-20:not(.specificity){margin-right:-15px;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column6715_1f0ae7-20{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6715_1f0ae7-20{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6715_1f0ae7-20 > .kt-inside-inner-col{align-items:center;}}@media all and (max-width: 1024px){.kadence-column6715_1f0ae7-20 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column6715_1f0ae7-20, .kt-inside-inner-col > .kadence-column6715_1f0ae7-20:not(.specificity){margin-left:-15px;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column6715_1f0ae7-20 > .kt-inside-inner-col > *, .kadence-column6715_1f0ae7-20 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column6715_1f0ae7-20 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column6715_1f0ae7-20 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column6715_1f0ae7-20{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6715_1f0ae7-20{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6715_1f0ae7-20 > .kt-inside-inner-col{align-items:center;}.kadence-column6715_1f0ae7-20 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;justify-content:center;}.kadence-column6715_1f0ae7-20 > .kt-inside-inner-col > *, .kadence-column6715_1f0ae7-20 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column6715_1f0ae7-20 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column6715_1f0ae7-20 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column6715_1f0ae7-20, .kt-inside-inner-col > .kadence-column6715_1f0ae7-20:not(.specificity){margin-right:-25px;margin-left:-25px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6715_1f0ae7-20 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.kb-image6715_819a25-3d .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6715_819a25-3d size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"653\" src=\"https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-header-1024x653.jpg\" alt=\"A photo of a building on UMaine's campus with a banner that says, &quot;Plant your roots&quot;\" class=\"kb-img wp-image-8197\" srcset=\"https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-header-1024x653.jpg 1024w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-header-300x191.jpg 300w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-header-768x490.jpg 768w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-header-1536x980.jpg 1536w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-header-105x67.jpg 105w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-header-317x202.jpg 317w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-header-423x270.jpg 423w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-header-634x405.jpg 634w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-header-846x540.jpg 846w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-header-951x607.jpg 951w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-header-1268x809.jpg 1268w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-header.jpg 1713w\" sizes=\"auto, (max-width: 320px) 85vw, (max-width: 768px) 67vw, (max-width: 1024px) 62vw,1024px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id6715_1e4bcc-c3 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6715_1e4bcc-c3 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6715_1e4bcc-c3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6715_1e4bcc-c3{background-color:#e5f0f9;}.kb-row-layout-id6715_1e4bcc-c3 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6715_1e4bcc-c3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6715_1e4bcc-c3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6715_1e4bcc-c3 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6715_1b8b92-15 > .kt-inside-inner-col,.kadence-column6715_1b8b92-15 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6715_1b8b92-15 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6715_1b8b92-15 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6715_1b8b92-15 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6715_1b8b92-15 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6715_1b8b92-15{position:relative;}@media all and (max-width: 1024px){.kadence-column6715_1b8b92-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6715_1b8b92-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6715_1b8b92-15\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id6715_4fc638-17 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6715_4fc638-17 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6715_4fc638-17 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:50px;padding-bottom:20px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6715_4fc638-17 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6715_4fc638-17 > .kt-row-column-wrap{padding-top:25px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6715_4fc638-17 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6715_4fc638-17 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6715_557d56-f7 > .kt-inside-inner-col,.kadence-column6715_557d56-f7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6715_557d56-f7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6715_557d56-f7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6715_557d56-f7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6715_557d56-f7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6715_557d56-f7{position:relative;}@media all and (max-width: 1024px){.kadence-column6715_557d56-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6715_557d56-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6715_557d56-f7\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id6715_9bbe78-9e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6715_9bbe78-9e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6715_9bbe78-9e > .kt-row-column-wrap{column-gap:60px;row-gap:60px;max-width:1268px;padding-top:20px;padding-bottom:25px;}.kb-row-layout-id6715_9bbe78-9e > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id6715_9bbe78-9e > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id6715_9bbe78-9e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6715_9bbe78-9e > .kt-row-column-wrap{padding-right:50px;padding-left:50px;grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id6715_9bbe78-9e > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 767px){.kb-row-layout-id6715_9bbe78-9e > .kt-row-column-wrap{padding-right:25px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6715_9bbe78-9e > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6715_9bbe78-9e alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column6715_da60b8-ad > .kt-inside-inner-col{padding-top:0px;padding-bottom:0px;}.kadence-column6715_da60b8-ad > .kt-inside-inner-col{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;}.kadence-column6715_da60b8-ad:hover > .kt-inside-inner-col{border-top:0px solid #3698d4;border-right:0px solid #3698d4;border-bottom:0px solid #3698d4;border-left:0px solid #3698d4;}.kadence-column6715_da60b8-ad:hover > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}.kadence-column6715_da60b8-ad > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6715_da60b8-ad > .kt-inside-inner-col{flex-direction:column;}.kadence-column6715_da60b8-ad > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6715_da60b8-ad > .kt-inside-inner-col{background-color:#ffffff;}.kadence-column6715_da60b8-ad > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6715_da60b8-ad{position:relative;}@media all and (max-width: 1024px){.kadence-column6715_da60b8-ad > .kt-inside-inner-col{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column6715_da60b8-ad:hover > .kt-inside-inner-col{border-top:0px solid #3698d4;border-right:0px solid #3698d4;border-bottom:0px solid #3698d4;border-left:0px solid #3698d4;}}@media all and (max-width: 767px){.kadence-column6715_da60b8-ad > .kt-inside-inner-col{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;flex-direction:column;justify-content:center;}.kadence-column6715_da60b8-ad:hover > .kt-inside-inner-col{border-top:0px solid #3698d4;border-right:0px solid #3698d4;border-bottom:0px solid #3698d4;border-left:0px solid #3698d4;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6715_da60b8-ad\" data-aos=\"fade-up\" data-aos-duration=\"1200\" data-aos-once=\"true\"><div class=\"kt-inside-inner-col\"><style>.kt-img-overlay6715_a0d073-60 .kt-image-overlay-wrap{max-width:1206px;overflow:hidden;}.kt-img-overlay6715_a0d073-60 .kt-image-overlay-wrap .kt-block-intrisic{padding-bottom:62.6866%;}.kt-img-overlay6715_a0d073-60 .kt-image-overlay-wrap:has(:focus-visible) .kt-image-overlay-color-wrapper{opacity:1 !important;}.kt-img-overlay6715_a0d073-60 .kt-image-overlay-wrap:hover .kt-image-overlay-color-wrapper{opacity:1 !important;}.kt-img-overlay6715_a0d073-60 .kt-image-overlay-color{background-color:#e5f0f9;opacity:0.3;}.kt-img-overlay6715_a0d073-60 .kt-image-overlay-message{border-top:0px solid rgba(255,255,255,0.8);border-right:0px solid rgba(255,255,255,0.8);border-bottom:0px solid rgba(255,255,255,0.8);border-left:0px solid rgba(255,255,255,0.8);inset:10px;}.wp-block-kadence-imageoverlay.kt-img-overlay6715_a0d073-60 .kt-image-overlay-message .image-overlay-title{color:#fff;background:rgba(0, 0, 0, 0);padding-top:5px;padding-right:5px;padding-bottom:5px;padding-left:5px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-weight:regular;font-style:normal;}.kt-img-overlay6715_a0d073-60 .kt-image-overlay-divider{border-top-color:#fff;border-top-width:1px;width:80%;border-top-style:none;}.wp-block-kadence-imageoverlay.kt-img-overlay6715_a0d073-60 .kt-image-overlay-message .image-overlay-subtitle{color:#fff;background:rgba(0, 0, 0, 0);padding-top:5px;padding-right:5px;padding-bottom:5px;padding-left:5px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-weight:regular;font-style:normal;}@media all and (max-width: 1024px){.kt-img-overlay6715_a0d073-60 .kt-image-overlay-wrap{max-width:1206px;}}@media all and (max-width: 1024px){.kt-img-overlay6715_a0d073-60 .kt-image-overlay-message{border-top:0px solid rgba(255,255,255,0.8);border-right:0px solid rgba(255,255,255,0.8);border-bottom:0px solid rgba(255,255,255,0.8);border-left:0px solid rgba(255,255,255,0.8);}}@media all and (max-width: 767px){.kt-img-overlay6715_a0d073-60 .kt-image-overlay-wrap{max-width:1206px;}.kt-img-overlay6715_a0d073-60 .kt-image-overlay-message{border-top:0px solid rgba(255,255,255,0.8);border-right:0px solid rgba(255,255,255,0.8);border-bottom:0px solid rgba(255,255,255,0.8);border-left:0px solid rgba(255,255,255,0.8);}}<\/style>\n<div class=\"kt-img-overlay6715_a0d073-60 aligncenter wp-block-kadence-imageoverlay\"><div class=\"kt-image-overlay-wrap kt-over-image-zoomin\"><div class=\"kt-block-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-strategy-umaine-exist-thumbnail.jpg\" alt=\"A photo of UMaine's Mall and Fogler Library\" width=\"1206\" height=\"756\" class=\"kt-img-overlay wp-image-8142\" srcset=\"https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-strategy-umaine-exist-thumbnail.jpg 1206w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-strategy-umaine-exist-thumbnail-300x188.jpg 300w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-strategy-umaine-exist-thumbnail-1024x642.jpg 1024w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-strategy-umaine-exist-thumbnail-768x481.jpg 768w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-strategy-umaine-exist-thumbnail-105x66.jpg 105w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-strategy-umaine-exist-thumbnail-317x199.jpg 317w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-strategy-umaine-exist-thumbnail-423x265.jpg 423w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-strategy-umaine-exist-thumbnail-634x397.jpg 634w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-strategy-umaine-exist-thumbnail-846x530.jpg 846w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-strategy-umaine-exist-thumbnail-951x596.jpg 951w\" sizes=\"auto, (max-width: 320px) 85vw, (max-width: 768px) 67vw, (max-width: 1024px) 62vw,1206px\" \/><div class=\"kt-image-overlay-color-wrapper\"><div class=\"kt-image-overlay-color\"><\/div><\/div><a href=\"https:\/\/umaine.edu\/marketingandcommunications\/brand\/strategy\/\" class=\"kt-imageoverlay-link\"><div class=\"kt-image-overlay-message kt-over-substyle-visible kt-over-valign-center kt-over-halign-center\"><div class=\"kt-image-overlay-inner\"><\/div><\/div><\/a><\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6715_d8d333-2b, .wp-block-kadence-advancedheading.kt-adv-heading6715_d8d333-2b[data-kb-block=\"kb-adv-heading6715_d8d333-2b\"]{text-align:center;font-size:26px;line-height:38px;font-style:normal;text-transform:uppercase;color:#003263;}.wp-block-kadence-advancedheading.kt-adv-heading6715_d8d333-2b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6715_d8d333-2b[data-kb-block=\"kb-adv-heading6715_d8d333-2b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6715_d8d333-2b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6715_d8d333-2b[data-kb-block=\"kb-adv-heading6715_d8d333-2b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading6715_d8d333-2b[data-kb-block=\"kb-adv-heading6715_d8d333-2b\"] a, a.kb-advanced-heading-link.kt-adv-heading-link6715_d8d333-2b{text-decoration:none;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading6715_d8d333-2b, .wp-block-kadence-advancedheading.kt-adv-heading6715_d8d333-2b[data-kb-block=\"kb-adv-heading6715_d8d333-2b\"]{padding-top:19px;padding-bottom:19px;}}<\/style>\n<a href=\"https:\/\/umaine.edu\/marketingandcommunications\/brand\/strategy\/\" class=\"kb-advanced-heading-link kt-adv-heading-link6715_d8d333-2b hls-none\"><h2 class=\"kt-adv-heading6715_d8d333-2b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6715_d8d333-2b\"><span style=\"font-family: stratum-1-web\"><strong><strong>Brand strategy<\/strong><\/strong><\/span><\/h2><\/a>\n<\/div><\/div>\n\n\n<style>.kadence-column6715_cd2e89-6a > .kt-inside-inner-col{padding-top:0px;padding-bottom:0px;}.kadence-column6715_cd2e89-6a > .kt-inside-inner-col{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;}.kadence-column6715_cd2e89-6a:hover > .kt-inside-inner-col{border-top:0px solid #3698d4;border-right:0px solid #3698d4;border-bottom:0px solid #3698d4;border-left:0px solid #3698d4;}.kadence-column6715_cd2e89-6a:hover > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}.kadence-column6715_cd2e89-6a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6715_cd2e89-6a > .kt-inside-inner-col{flex-direction:column;}.kadence-column6715_cd2e89-6a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6715_cd2e89-6a > .kt-inside-inner-col{background-color:#ffffff;}.kadence-column6715_cd2e89-6a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6715_cd2e89-6a{position:relative;}@media all and (max-width: 1024px){.kadence-column6715_cd2e89-6a > .kt-inside-inner-col{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column6715_cd2e89-6a:hover > .kt-inside-inner-col{border-top:0px solid #3698d4;border-right:0px solid #3698d4;border-bottom:0px solid #3698d4;border-left:0px solid #3698d4;}}@media all and (max-width: 767px){.kadence-column6715_cd2e89-6a > .kt-inside-inner-col{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;flex-direction:column;justify-content:center;}.kadence-column6715_cd2e89-6a:hover > .kt-inside-inner-col{border-top:0px solid #3698d4;border-right:0px solid #3698d4;border-bottom:0px solid #3698d4;border-left:0px solid #3698d4;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6715_cd2e89-6a\" data-aos=\"fade-up\" data-aos-duration=\"1200\" data-aos-delay=\"300\" data-aos-once=\"true\"><div class=\"kt-inside-inner-col\"><style>.kt-img-overlay6715_dcab36-0c .kt-image-overlay-wrap{max-width:1206px;overflow:hidden;}.kt-img-overlay6715_dcab36-0c .kt-image-overlay-wrap .kt-block-intrisic{padding-bottom:62.6866%;}.kt-img-overlay6715_dcab36-0c .kt-image-overlay-wrap:has(:focus-visible) .kt-image-overlay-color-wrapper{opacity:1 !important;}.kt-img-overlay6715_dcab36-0c .kt-image-overlay-wrap:hover .kt-image-overlay-color-wrapper{opacity:1 !important;}.kt-img-overlay6715_dcab36-0c .kt-image-overlay-color{background-color:#e5f0f9;opacity:0.3;}.kt-img-overlay6715_dcab36-0c .kt-image-overlay-message{border-top:0px solid rgba(255,255,255,0.8);border-right:0px solid rgba(255,255,255,0.8);border-bottom:0px solid rgba(255,255,255,0.8);border-left:0px solid rgba(255,255,255,0.8);inset:10px;}.wp-block-kadence-imageoverlay.kt-img-overlay6715_dcab36-0c .kt-image-overlay-message .image-overlay-title{color:#fff;background:rgba(0, 0, 0, 0);padding-top:5px;padding-right:5px;padding-bottom:5px;padding-left:5px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-weight:regular;font-style:normal;}.kt-img-overlay6715_dcab36-0c .kt-image-overlay-divider{border-top-color:#fff;border-top-width:1px;width:80%;border-top-style:none;}.wp-block-kadence-imageoverlay.kt-img-overlay6715_dcab36-0c .kt-image-overlay-message .image-overlay-subtitle{color:#fff;background:rgba(0, 0, 0, 0);padding-top:5px;padding-right:5px;padding-bottom:5px;padding-left:5px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-weight:regular;font-style:normal;}@media all and (max-width: 1024px){.kt-img-overlay6715_dcab36-0c .kt-image-overlay-wrap{max-width:1206px;}}@media all and (max-width: 1024px){.kt-img-overlay6715_dcab36-0c .kt-image-overlay-message{border-top:0px solid rgba(255,255,255,0.8);border-right:0px solid rgba(255,255,255,0.8);border-bottom:0px solid 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srcset=\"https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-voice-thumbnail.jpg 1206w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-voice-thumbnail-300x188.jpg 300w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-voice-thumbnail-1024x642.jpg 1024w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-voice-thumbnail-768x481.jpg 768w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-voice-thumbnail-105x66.jpg 105w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-voice-thumbnail-317x199.jpg 317w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-voice-thumbnail-423x265.jpg 423w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-voice-thumbnail-634x397.jpg 634w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-voice-thumbnail-846x530.jpg 846w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-voice-thumbnail-951x596.jpg 951w\" sizes=\"auto, (max-width: 320px) 85vw, (max-width: 768px) 67vw, (max-width: 1024px) 62vw,1206px\" \/><div class=\"kt-image-overlay-color-wrapper\"><div class=\"kt-image-overlay-color\"><\/div><\/div><a href=\"https:\/\/umaine.edu\/marketingandcommunications\/brand-strategy\/brand-voice\/\" class=\"kt-imageoverlay-link\"><div class=\"kt-image-overlay-message kt-over-substyle-visible kt-over-valign-center kt-over-halign-center\"><div class=\"kt-image-overlay-inner\"><\/div><\/div><\/a><\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6715_b20143-59, .wp-block-kadence-advancedheading.kt-adv-heading6715_b20143-59[data-kb-block=\"kb-adv-heading6715_b20143-59\"]{text-align:center;font-size:26px;line-height:38px;font-style:normal;text-transform:uppercase;color:#003263;}.wp-block-kadence-advancedheading.kt-adv-heading6715_b20143-59 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6715_b20143-59[data-kb-block=\"kb-adv-heading6715_b20143-59\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6715_b20143-59 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6715_b20143-59[data-kb-block=\"kb-adv-heading6715_b20143-59\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading6715_b20143-59[data-kb-block=\"kb-adv-heading6715_b20143-59\"] a, a.kb-advanced-heading-link.kt-adv-heading-link6715_b20143-59{text-decoration:none;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading6715_b20143-59, .wp-block-kadence-advancedheading.kt-adv-heading6715_b20143-59[data-kb-block=\"kb-adv-heading6715_b20143-59\"]{padding-top:19px;padding-right:35px;padding-bottom:19px;padding-left:35px;}}<\/style>\n<a href=\"https:\/\/umaine.edu\/marketingandcommunications\/brand-strategy\/brand-voice\/\" class=\"kb-advanced-heading-link kt-adv-heading-link6715_b20143-59 hls-none\"><h2 class=\"kt-adv-heading6715_b20143-59 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6715_b20143-59\"><span style=\"font-family: stratum-1-web\"><strong>Brand Voice<\/strong><\/span><\/h2><\/a>\n<\/div><\/div>\n\n\n<style>.kadence-column6715_2c4110-de > .kt-inside-inner-col{padding-top:0px;padding-bottom:0px;}.kadence-column6715_2c4110-de > .kt-inside-inner-col,.kadence-column6715_2c4110-de > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6715_2c4110-de:hover > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}.kadence-column6715_2c4110-de > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6715_2c4110-de > .kt-inside-inner-col{flex-direction:column;}.kadence-column6715_2c4110-de > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6715_2c4110-de > .kt-inside-inner-col{background-color:#ffffff;}.kadence-column6715_2c4110-de > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6715_2c4110-de{position:relative;}@media all and (max-width: 1024px){.kadence-column6715_2c4110-de > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6715_2c4110-de > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6715_2c4110-de\" data-aos=\"fade-up\" data-aos-duration=\"1200\" data-aos-delay=\"600\" data-aos-once=\"true\"><div class=\"kt-inside-inner-col\"><style>.kt-img-overlay6715_11da2c-c1 .kt-image-overlay-wrap{max-width:1206px;overflow:hidden;}.kt-img-overlay6715_11da2c-c1 .kt-image-overlay-wrap .kt-block-intrisic{padding-bottom:62.6866%;}.kt-img-overlay6715_11da2c-c1 .kt-image-overlay-wrap:has(:focus-visible) .kt-image-overlay-color-wrapper{opacity:1 !important;}.kt-img-overlay6715_11da2c-c1 .kt-image-overlay-wrap:hover .kt-image-overlay-color-wrapper{opacity:1 !important;}.kt-img-overlay6715_11da2c-c1 .kt-image-overlay-color{background-color:#e5f0f9;opacity:0.3;}.kt-img-overlay6715_11da2c-c1 .kt-image-overlay-message{border-top:0px solid rgba(255,255,255,0.8);border-right:0px solid rgba(255,255,255,0.8);border-bottom:0px solid rgba(255,255,255,0.8);border-left:0px solid rgba(255,255,255,0.8);inset:10px;}.wp-block-kadence-imageoverlay.kt-img-overlay6715_11da2c-c1 .kt-image-overlay-message .image-overlay-title{color:#fff;background:rgba(0, 0, 0, 0);padding-top:5px;padding-right:5px;padding-bottom:5px;padding-left:5px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-weight:regular;font-style:normal;}.kt-img-overlay6715_11da2c-c1 .kt-image-overlay-divider{border-top-color:#fff;border-top-width:1px;width:80%;border-top-style:none;}.wp-block-kadence-imageoverlay.kt-img-overlay6715_11da2c-c1 .kt-image-overlay-message .image-overlay-subtitle{color:#fff;background:rgba(0, 0, 0, 0);padding-top:5px;padding-right:5px;padding-bottom:5px;padding-left:5px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-weight:regular;font-style:normal;}@media all and (max-width: 1024px){.kt-img-overlay6715_11da2c-c1 .kt-image-overlay-wrap{max-width:1206px;}}@media all and (max-width: 1024px){.kt-img-overlay6715_11da2c-c1 .kt-image-overlay-message{border-top:0px solid rgba(255,255,255,0.8);border-right:0px solid rgba(255,255,255,0.8);border-bottom:0px solid rgba(255,255,255,0.8);border-left:0px solid rgba(255,255,255,0.8);}}@media all and (max-width: 767px){.kt-img-overlay6715_11da2c-c1 .kt-image-overlay-wrap{max-width:1206px;}.kt-img-overlay6715_11da2c-c1 .kt-image-overlay-message{border-top:0px solid rgba(255,255,255,0.8);border-right:0px solid rgba(255,255,255,0.8);border-bottom:0px solid rgba(255,255,255,0.8);border-left:0px solid rgba(255,255,255,0.8);}}<\/style>\n<div class=\"kt-img-overlay6715_11da2c-c1 aligncenter wp-block-kadence-imageoverlay\"><div class=\"kt-image-overlay-wrap kt-over-image-zoomin\"><div class=\"kt-block-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Blue-Horizons-image-card.jpg\" alt=\"UMaine's Pursue Blue Horizons mark on a dark blue background\" width=\"1206\" height=\"756\" class=\"kt-img-overlay wp-image-8155\" srcset=\"https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Blue-Horizons-image-card.jpg 1206w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Blue-Horizons-image-card-300x188.jpg 300w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Blue-Horizons-image-card-1024x642.jpg 1024w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Blue-Horizons-image-card-768x481.jpg 768w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Blue-Horizons-image-card-105x66.jpg 105w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Blue-Horizons-image-card-317x199.jpg 317w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Blue-Horizons-image-card-423x265.jpg 423w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Blue-Horizons-image-card-634x397.jpg 634w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Blue-Horizons-image-card-846x530.jpg 846w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Blue-Horizons-image-card-951x596.jpg 951w\" sizes=\"auto, (max-width: 320px) 85vw, (max-width: 768px) 67vw, (max-width: 1024px) 62vw,1206px\" \/><div class=\"kt-image-overlay-color-wrapper\"><div class=\"kt-image-overlay-color\"><\/div><\/div><a href=\"https:\/\/umaine.edu\/marketingandcommunications\/brand\/brand-campaign\/\" class=\"kt-imageoverlay-link\"><div class=\"kt-image-overlay-message kt-over-substyle-visible kt-over-valign-center kt-over-halign-center\"><div class=\"kt-image-overlay-inner\"><\/div><\/div><\/a><\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6715_cf0e2a-d7, .wp-block-kadence-advancedheading.kt-adv-heading6715_cf0e2a-d7[data-kb-block=\"kb-adv-heading6715_cf0e2a-d7\"]{text-align:center;font-size:26px;line-height:38px;font-style:normal;text-transform:uppercase;color:#003263;}.wp-block-kadence-advancedheading.kt-adv-heading6715_cf0e2a-d7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6715_cf0e2a-d7[data-kb-block=\"kb-adv-heading6715_cf0e2a-d7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6715_cf0e2a-d7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6715_cf0e2a-d7[data-kb-block=\"kb-adv-heading6715_cf0e2a-d7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading6715_cf0e2a-d7[data-kb-block=\"kb-adv-heading6715_cf0e2a-d7\"] a, a.kb-advanced-heading-link.kt-adv-heading-link6715_cf0e2a-d7{text-decoration:none;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading6715_cf0e2a-d7, .wp-block-kadence-advancedheading.kt-adv-heading6715_cf0e2a-d7[data-kb-block=\"kb-adv-heading6715_cf0e2a-d7\"]{padding-right:20px;padding-left:20px;}}<\/style>\n<a href=\"https:\/\/umaine.edu\/marketingandcommunications\/brand\/brand-campaign\/\" class=\"kb-advanced-heading-link kt-adv-heading-link6715_cf0e2a-d7 hls-none\"><h2 class=\"kt-adv-heading6715_cf0e2a-d7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6715_cf0e2a-d7\"><span style=\"font-family: stratum-1-web\"><strong>Blue Horizons Campaign<\/strong><\/span><\/h2><\/a>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id6715_469d06-70 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6715_469d06-70 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6715_469d06-70 > .kt-row-column-wrap{column-gap:60px;row-gap:60px;max-width:1268px;padding-top:30px;padding-bottom:50px;}.kb-row-layout-id6715_469d06-70 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id6715_469d06-70 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id6715_469d06-70 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6715_469d06-70 > .kt-row-column-wrap{padding-right:50px;padding-bottom:0px;padding-left:50px;grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id6715_469d06-70 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 767px){.kb-row-layout-id6715_469d06-70 > .kt-row-column-wrap{padding-right:25px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6715_469d06-70 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6715_469d06-70 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column6715_6994f6-0a > .kt-inside-inner-col{padding-top:0px;padding-bottom:0px;}.kadence-column6715_6994f6-0a > .kt-inside-inner-col{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;}.kadence-column6715_6994f6-0a:hover > .kt-inside-inner-col{border-top:0px solid #3698d4;border-right:0px solid #3698d4;border-bottom:0px solid #3698d4;border-left:0px solid #3698d4;}.kadence-column6715_6994f6-0a:hover > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}.kadence-column6715_6994f6-0a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6715_6994f6-0a > .kt-inside-inner-col{flex-direction:column;}.kadence-column6715_6994f6-0a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6715_6994f6-0a > .kt-inside-inner-col{background-color:#ffffff;}.kadence-column6715_6994f6-0a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6715_6994f6-0a{position:relative;}@media all and (max-width: 1024px){.kadence-column6715_6994f6-0a > .kt-inside-inner-col{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column6715_6994f6-0a:hover > .kt-inside-inner-col{border-top:0px solid #3698d4;border-right:0px solid #3698d4;border-bottom:0px solid #3698d4;border-left:0px solid #3698d4;}}@media all and (max-width: 767px){.kadence-column6715_6994f6-0a > .kt-inside-inner-col{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;flex-direction:column;justify-content:center;}.kadence-column6715_6994f6-0a:hover > .kt-inside-inner-col{border-top:0px solid #3698d4;border-right:0px solid #3698d4;border-bottom:0px solid #3698d4;border-left:0px solid #3698d4;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6715_6994f6-0a\" data-aos=\"fade-up\" data-aos-duration=\"1200\" data-aos-once=\"true\"><div class=\"kt-inside-inner-col\"><style>.kt-img-overlay6715_0f1abb-a9 .kt-image-overlay-wrap{max-width:1206px;overflow:hidden;}.kt-img-overlay6715_0f1abb-a9 .kt-image-overlay-wrap .kt-block-intrisic{padding-bottom:62.6866%;}.kt-img-overlay6715_0f1abb-a9 .kt-image-overlay-wrap:has(:focus-visible) .kt-image-overlay-color-wrapper{opacity:1 !important;}.kt-img-overlay6715_0f1abb-a9 .kt-image-overlay-wrap:hover .kt-image-overlay-color-wrapper{opacity:1 !important;}.kt-img-overlay6715_0f1abb-a9 .kt-image-overlay-color{background-color:#e5f0f9;opacity:0.3;}.kt-img-overlay6715_0f1abb-a9 .kt-image-overlay-message{border-top:0px solid rgba(255,255,255,0.8);border-right:0px solid rgba(255,255,255,0.8);border-bottom:0px solid rgba(255,255,255,0.8);border-left:0px solid rgba(255,255,255,0.8);inset:10px;}.wp-block-kadence-imageoverlay.kt-img-overlay6715_0f1abb-a9 .kt-image-overlay-message .image-overlay-title{color:#fff;background:rgba(0, 0, 0, 0);padding-top:5px;padding-right:5px;padding-bottom:5px;padding-left:5px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-weight:regular;font-style:normal;}.kt-img-overlay6715_0f1abb-a9 .kt-image-overlay-divider{border-top-color:#fff;border-top-width:1px;width:80%;border-top-style:none;}.wp-block-kadence-imageoverlay.kt-img-overlay6715_0f1abb-a9 .kt-image-overlay-message .image-overlay-subtitle{color:#fff;background:rgba(0, 0, 0, 0);padding-top:5px;padding-right:5px;padding-bottom:5px;padding-left:5px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-weight:regular;font-style:normal;}@media all and (max-width: 1024px){.kt-img-overlay6715_0f1abb-a9 .kt-image-overlay-wrap{max-width:1206px;}}@media all and (max-width: 1024px){.kt-img-overlay6715_0f1abb-a9 .kt-image-overlay-message{border-top:0px solid rgba(255,255,255,0.8);border-right:0px solid rgba(255,255,255,0.8);border-bottom:0px solid rgba(255,255,255,0.8);border-left:0px solid rgba(255,255,255,0.8);}}@media all and (max-width: 767px){.kt-img-overlay6715_0f1abb-a9 .kt-image-overlay-wrap{max-width:1206px;}.kt-img-overlay6715_0f1abb-a9 .kt-image-overlay-message{border-top:0px solid rgba(255,255,255,0.8);border-right:0px solid rgba(255,255,255,0.8);border-bottom:0px solid rgba(255,255,255,0.8);border-left:0px solid rgba(255,255,255,0.8);}}<\/style>\n<div class=\"kt-img-overlay6715_0f1abb-a9 aligncenter wp-block-kadence-imageoverlay\"><div class=\"kt-image-overlay-wrap kt-over-image-zoomin\"><div class=\"kt-block-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/UMaine-Logo-image-card.jpg\" alt=\"UMaine's crest logo on a dark blue background\" width=\"1206\" height=\"756\" class=\"kt-img-overlay wp-image-8151\" srcset=\"https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/UMaine-Logo-image-card.jpg 1206w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/UMaine-Logo-image-card-300x188.jpg 300w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/UMaine-Logo-image-card-1024x642.jpg 1024w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/UMaine-Logo-image-card-768x481.jpg 768w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/UMaine-Logo-image-card-105x66.jpg 105w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/UMaine-Logo-image-card-317x199.jpg 317w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/UMaine-Logo-image-card-423x265.jpg 423w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/UMaine-Logo-image-card-634x397.jpg 634w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/UMaine-Logo-image-card-846x530.jpg 846w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/UMaine-Logo-image-card-951x596.jpg 951w\" sizes=\"auto, (max-width: 320px) 85vw, (max-width: 768px) 67vw, (max-width: 1024px) 62vw,1206px\" \/><div class=\"kt-image-overlay-color-wrapper\"><div class=\"kt-image-overlay-color\"><\/div><\/div><a href=\"https:\/\/umaine.edu\/marketingandcommunications\/brand\/logos-usage\/\" class=\"kt-imageoverlay-link\"><div class=\"kt-image-overlay-message kt-over-substyle-visible kt-over-valign-center kt-over-halign-center\"><div class=\"kt-image-overlay-inner\"><\/div><\/div><\/a><\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6715_03bc04-8f, .wp-block-kadence-advancedheading.kt-adv-heading6715_03bc04-8f[data-kb-block=\"kb-adv-heading6715_03bc04-8f\"]{text-align:center;font-size:26px;line-height:38px;font-style:normal;text-transform:uppercase;color:#003263;}.wp-block-kadence-advancedheading.kt-adv-heading6715_03bc04-8f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6715_03bc04-8f[data-kb-block=\"kb-adv-heading6715_03bc04-8f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6715_03bc04-8f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6715_03bc04-8f[data-kb-block=\"kb-adv-heading6715_03bc04-8f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading6715_03bc04-8f[data-kb-block=\"kb-adv-heading6715_03bc04-8f\"] a, a.kb-advanced-heading-link.kt-adv-heading-link6715_03bc04-8f{text-decoration:none;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading6715_03bc04-8f, .wp-block-kadence-advancedheading.kt-adv-heading6715_03bc04-8f[data-kb-block=\"kb-adv-heading6715_03bc04-8f\"]{padding-top:19px;padding-right:35px;padding-bottom:20px;padding-left:19px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading6715_03bc04-8f, .wp-block-kadence-advancedheading.kt-adv-heading6715_03bc04-8f[data-kb-block=\"kb-adv-heading6715_03bc04-8f\"]{padding-top:0px;padding-bottom:0px;}}<\/style>\n<a href=\"https:\/\/umaine.edu\/marketingandcommunications\/brand\/logos-usage\/\" class=\"kb-advanced-heading-link kt-adv-heading-link6715_03bc04-8f hls-none\"><h2 class=\"kt-adv-heading6715_03bc04-8f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6715_03bc04-8f\"><span style=\"font-family: stratum-1-web\"><strong>Logos &amp; Usage<\/strong><\/span><\/h2><\/a>\n<\/div><\/div>\n\n\n<style>.kadence-column6715_fe6855-b0 > .kt-inside-inner-col{padding-top:0px;padding-bottom:0px;}.kadence-column6715_fe6855-b0 > .kt-inside-inner-col{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;}.kadence-column6715_fe6855-b0:hover > .kt-inside-inner-col{border-top:0px solid #3698d4;border-right:0px solid #3698d4;border-bottom:0px solid #3698d4;border-left:0px solid #3698d4;}.kadence-column6715_fe6855-b0:hover > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}.kadence-column6715_fe6855-b0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6715_fe6855-b0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6715_fe6855-b0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6715_fe6855-b0 > .kt-inside-inner-col{background-color:#ffffff;}.kadence-column6715_fe6855-b0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6715_fe6855-b0{position:relative;}@media all and (max-width: 1024px){.kadence-column6715_fe6855-b0 > .kt-inside-inner-col{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column6715_fe6855-b0:hover > .kt-inside-inner-col{border-top:0px solid #3698d4;border-right:0px solid #3698d4;border-bottom:0px solid #3698d4;border-left:0px solid #3698d4;}}@media all and (max-width: 767px){.kadence-column6715_fe6855-b0 > .kt-inside-inner-col{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;flex-direction:column;justify-content:center;}.kadence-column6715_fe6855-b0:hover > .kt-inside-inner-col{border-top:0px solid #3698d4;border-right:0px solid #3698d4;border-bottom:0px solid #3698d4;border-left:0px solid #3698d4;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6715_fe6855-b0 kb-section-has-link\" data-aos=\"fade-up\" data-aos-duration=\"1200\" data-aos-delay=\"300\" data-aos-once=\"true\"><div class=\"kt-inside-inner-col\"><style>.kt-img-overlay6715_77bddc-09 .kt-image-overlay-wrap{max-width:1206px;overflow:hidden;}.kt-img-overlay6715_77bddc-09 .kt-image-overlay-wrap .kt-block-intrisic{padding-bottom:62.6866%;}.kt-img-overlay6715_77bddc-09 .kt-image-overlay-wrap:has(:focus-visible) .kt-image-overlay-color-wrapper{opacity:1 !important;}.kt-img-overlay6715_77bddc-09 .kt-image-overlay-wrap:hover .kt-image-overlay-color-wrapper{opacity:1 !important;}.kt-img-overlay6715_77bddc-09 .kt-image-overlay-color{background-color:#e5f0f9;opacity:0.3;}.kt-img-overlay6715_77bddc-09 .kt-image-overlay-message{border-top:0px solid rgba(255,255,255,0.8);border-right:0px solid rgba(255,255,255,0.8);border-bottom:0px solid rgba(255,255,255,0.8);border-left:0px solid rgba(255,255,255,0.8);inset:10px;}.wp-block-kadence-imageoverlay.kt-img-overlay6715_77bddc-09 .kt-image-overlay-message .image-overlay-title{color:#fff;background:rgba(0, 0, 0, 0);padding-top:5px;padding-right:5px;padding-bottom:5px;padding-left:5px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-weight:regular;font-style:normal;}.kt-img-overlay6715_77bddc-09 .kt-image-overlay-divider{border-top-color:#fff;border-top-width:1px;width:80%;border-top-style:none;}.wp-block-kadence-imageoverlay.kt-img-overlay6715_77bddc-09 .kt-image-overlay-message .image-overlay-subtitle{color:#fff;background:rgba(0, 0, 0, 0);padding-top:5px;padding-right:5px;padding-bottom:5px;padding-left:5px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-weight:regular;font-style:normal;}@media all and (max-width: 1024px){.kt-img-overlay6715_77bddc-09 .kt-image-overlay-wrap{max-width:1206px;}}@media all and (max-width: 1024px){.kt-img-overlay6715_77bddc-09 .kt-image-overlay-message{border-top:0px solid rgba(255,255,255,0.8);border-right:0px solid rgba(255,255,255,0.8);border-bottom:0px solid rgba(255,255,255,0.8);border-left:0px solid rgba(255,255,255,0.8);}}@media all and (max-width: 767px){.kt-img-overlay6715_77bddc-09 .kt-image-overlay-wrap{max-width:1206px;}.kt-img-overlay6715_77bddc-09 .kt-image-overlay-message{border-top:0px solid rgba(255,255,255,0.8);border-right:0px solid rgba(255,255,255,0.8);border-bottom:0px solid rgba(255,255,255,0.8);border-left:0px solid rgba(255,255,255,0.8);}}<\/style>\n<div class=\"kt-img-overlay6715_77bddc-09 aligncenter wp-block-kadence-imageoverlay\"><div class=\"kt-image-overlay-wrap kt-over-image-zoomin\"><div class=\"kt-block-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-Identity-thumbnail-v3.jpg\" alt=\"A photo of athletics field flags that read Maine\" width=\"1206\" height=\"756\" class=\"kt-img-overlay wp-image-9763\" srcset=\"https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-Identity-thumbnail-v3.jpg 1206w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-Identity-thumbnail-v3-300x188.jpg 300w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-Identity-thumbnail-v3-1024x642.jpg 1024w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-Identity-thumbnail-v3-768x481.jpg 768w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-Identity-thumbnail-v3-105x66.jpg 105w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-Identity-thumbnail-v3-317x199.jpg 317w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-Identity-thumbnail-v3-423x265.jpg 423w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-Identity-thumbnail-v3-634x397.jpg 634w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-Identity-thumbnail-v3-846x530.jpg 846w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/10\/Visual-Identity-thumbnail-v3-951x596.jpg 951w\" sizes=\"auto, (max-width: 320px) 85vw, (max-width: 768px) 67vw, (max-width: 1024px) 62vw,1206px\" \/><div class=\"kt-image-overlay-color-wrapper\"><div class=\"kt-image-overlay-color\"><\/div><\/div><span class=\"kt-imageoverlay-link\"><div class=\"kt-image-overlay-message kt-over-substyle-visible kt-over-valign-center kt-over-halign-center\"><div class=\"kt-image-overlay-inner\"><\/div><\/div><\/span><\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6715_cfba48-16, .wp-block-kadence-advancedheading.kt-adv-heading6715_cfba48-16[data-kb-block=\"kb-adv-heading6715_cfba48-16\"]{text-align:center;font-size:26px;line-height:38px;font-style:normal;text-transform:uppercase;color:#003263;}.wp-block-kadence-advancedheading.kt-adv-heading6715_cfba48-16 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6715_cfba48-16[data-kb-block=\"kb-adv-heading6715_cfba48-16\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6715_cfba48-16 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6715_cfba48-16[data-kb-block=\"kb-adv-heading6715_cfba48-16\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading6715_cfba48-16[data-kb-block=\"kb-adv-heading6715_cfba48-16\"] a, a.kb-advanced-heading-link.kt-adv-heading-link6715_cfba48-16{text-decoration:none;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading6715_cfba48-16, .wp-block-kadence-advancedheading.kt-adv-heading6715_cfba48-16[data-kb-block=\"kb-adv-heading6715_cfba48-16\"]{padding-top:19px;padding-right:20px;padding-bottom:19px;padding-left:20px;}}<\/style>\n<a href=\"https:\/\/umaine.edu\/marketingandcommunications\/toolbox\/web\/https:\/\/umaine.edu\/marketingandcommunications\/brand\/visual-identity\/\" class=\"kb-advanced-heading-link kt-adv-heading-link6715_cfba48-16 hls-none\"><h2 class=\"kt-adv-heading6715_cfba48-16 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6715_cfba48-16\"><span style=\"font-family: stratum-1-web\"><strong>Visual Identity<\/strong><\/span><\/h2><\/a>\n<\/div><a href=\"https:\/\/umaine.edu\/marketingandcommunications\/brand\/visual-identity\/\" class=\"kb-section-link-overlay\"><\/a><\/div>\n\n\n<style>.kadence-column6715_ff9380-4e > .kt-inside-inner-col{padding-top:0px;padding-bottom:0px;}.kadence-column6715_ff9380-4e > .kt-inside-inner-col{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;}.kadence-column6715_ff9380-4e:hover > .kt-inside-inner-col{border-top:0px solid #3698d4;border-right:0px solid #3698d4;border-bottom:0px solid #3698d4;border-left:0px solid #3698d4;}.kadence-column6715_ff9380-4e:hover > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}.kadence-column6715_ff9380-4e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6715_ff9380-4e > .kt-inside-inner-col{flex-direction:column;}.kadence-column6715_ff9380-4e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6715_ff9380-4e > .kt-inside-inner-col{background-color:#ffffff;}.kadence-column6715_ff9380-4e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6715_ff9380-4e{position:relative;}@media all and (max-width: 1024px){.kadence-column6715_ff9380-4e > .kt-inside-inner-col{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column6715_ff9380-4e:hover > .kt-inside-inner-col{border-top:0px solid #3698d4;border-right:0px solid #3698d4;border-bottom:0px solid #3698d4;border-left:0px solid #3698d4;}}@media all and (max-width: 767px){.kadence-column6715_ff9380-4e > .kt-inside-inner-col{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;flex-direction:column;justify-content:center;}.kadence-column6715_ff9380-4e:hover > .kt-inside-inner-col{border-top:0px solid #3698d4;border-right:0px solid #3698d4;border-bottom:0px solid #3698d4;border-left:0px solid #3698d4;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6715_ff9380-4e\" data-aos=\"fade-up\" data-aos-duration=\"1200\" data-aos-delay=\"600\" data-aos-once=\"true\"><div class=\"kt-inside-inner-col\"><style>.kt-img-overlay6715_6aeef0-8a .kt-image-overlay-wrap{max-width:1206px;overflow:hidden;}.kt-img-overlay6715_6aeef0-8a .kt-image-overlay-wrap .kt-block-intrisic{padding-bottom:62.6866%;}.kt-img-overlay6715_6aeef0-8a .kt-image-overlay-wrap:has(:focus-visible) .kt-image-overlay-color-wrapper{opacity:1 !important;}.kt-img-overlay6715_6aeef0-8a .kt-image-overlay-wrap:hover .kt-image-overlay-color-wrapper{opacity:1 !important;}.kt-img-overlay6715_6aeef0-8a .kt-image-overlay-color{background-color:#e5f0f9;opacity:0.3;}.kt-img-overlay6715_6aeef0-8a .kt-image-overlay-message{border-top:0px solid rgba(255,255,255,0.8);border-right:0px solid rgba(255,255,255,0.8);border-bottom:0px solid rgba(255,255,255,0.8);border-left:0px solid rgba(255,255,255,0.8);inset:10px;}.wp-block-kadence-imageoverlay.kt-img-overlay6715_6aeef0-8a .kt-image-overlay-message .image-overlay-title{color:#fff;background:rgba(0, 0, 0, 0);padding-top:5px;padding-right:5px;padding-bottom:5px;padding-left:5px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-weight:regular;font-style:normal;}.kt-img-overlay6715_6aeef0-8a .kt-image-overlay-divider{border-top-color:#fff;border-top-width:1px;width:80%;border-top-style:none;}.wp-block-kadence-imageoverlay.kt-img-overlay6715_6aeef0-8a .kt-image-overlay-message .image-overlay-subtitle{color:#fff;background:rgba(0, 0, 0, 0);padding-top:5px;padding-right:5px;padding-bottom:5px;padding-left:5px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-weight:regular;font-style:normal;}@media all and (max-width: 1024px){.kt-img-overlay6715_6aeef0-8a .kt-image-overlay-wrap{max-width:1206px;}}@media all and (max-width: 1024px){.kt-img-overlay6715_6aeef0-8a .kt-image-overlay-message{border-top:0px solid rgba(255,255,255,0.8);border-right:0px solid rgba(255,255,255,0.8);border-bottom:0px solid rgba(255,255,255,0.8);border-left:0px solid rgba(255,255,255,0.8);}}@media all and (max-width: 767px){.kt-img-overlay6715_6aeef0-8a .kt-image-overlay-wrap{max-width:1206px;}.kt-img-overlay6715_6aeef0-8a .kt-image-overlay-message{border-top:0px solid rgba(255,255,255,0.8);border-right:0px solid rgba(255,255,255,0.8);border-bottom:0px solid rgba(255,255,255,0.8);border-left:0px solid rgba(255,255,255,0.8);}}<\/style>\n<div class=\"kt-img-overlay6715_6aeef0-8a aligncenter wp-block-kadence-imageoverlay\"><div class=\"kt-image-overlay-wrap kt-over-image-zoomin\"><div class=\"kt-block-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Machias-image-card.jpg\" alt=\"UMaine Machias' logo on a dark blue background\" width=\"1206\" height=\"756\" class=\"kt-img-overlay wp-image-8159\" srcset=\"https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Machias-image-card.jpg 1206w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Machias-image-card-300x188.jpg 300w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Machias-image-card-1024x642.jpg 1024w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Machias-image-card-768x481.jpg 768w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Machias-image-card-105x66.jpg 105w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Machias-image-card-317x199.jpg 317w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Machias-image-card-423x265.jpg 423w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Machias-image-card-634x397.jpg 634w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Machias-image-card-846x530.jpg 846w, https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Machias-image-card-951x596.jpg 951w\" sizes=\"auto, (max-width: 320px) 85vw, (max-width: 768px) 67vw, (max-width: 1024px) 62vw,1206px\" \/><div class=\"kt-image-overlay-color-wrapper\"><div class=\"kt-image-overlay-color\"><\/div><\/div><a href=\"https:\/\/machias.edu\/brand\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"kt-imageoverlay-link\"><div class=\"kt-image-overlay-message kt-over-substyle-visible kt-over-valign-center kt-over-halign-center\"><div class=\"kt-image-overlay-inner\"><\/div><\/div><\/a><\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6715_00e997-12, .wp-block-kadence-advancedheading.kt-adv-heading6715_00e997-12[data-kb-block=\"kb-adv-heading6715_00e997-12\"]{text-align:center;font-size:26px;line-height:38px;font-style:normal;text-transform:uppercase;color:#003263;}.wp-block-kadence-advancedheading.kt-adv-heading6715_00e997-12 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6715_00e997-12[data-kb-block=\"kb-adv-heading6715_00e997-12\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6715_00e997-12 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6715_00e997-12[data-kb-block=\"kb-adv-heading6715_00e997-12\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading6715_00e997-12[data-kb-block=\"kb-adv-heading6715_00e997-12\"] a, a.kb-advanced-heading-link.kt-adv-heading-link6715_00e997-12{text-decoration:none;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading6715_00e997-12, .wp-block-kadence-advancedheading.kt-adv-heading6715_00e997-12[data-kb-block=\"kb-adv-heading6715_00e997-12\"]{padding-top:18px;padding-right:20px;padding-bottom:18px;padding-left:20px;}}<\/style>\n<a href=\"https:\/\/machias.edu\/brand\/\" class=\"kb-advanced-heading-link kt-adv-heading-link6715_00e997-12 hls-none\"><h2 class=\"kt-adv-heading6715_00e997-12 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6715_00e997-12\"><span style=\"font-family: stratum-1-web\"><strong>UMaine Machias<\/strong><\/span><\/h2><\/a>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id6715_a16d01-fc{margin-top:0px;margin-bottom:60px;}.kb-row-layout-id6715_a16d01-fc > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6715_a16d01-fc > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6715_a16d01-fc > .kt-row-column-wrap{column-gap:60px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1268px;padding-top:30px;padding-bottom:30px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6715_a16d01-fc{background-image:linear-gradient(60deg,rgb(8,46,88) 47%,rgb(65,118,161) 93%);}.kb-row-layout-id6715_a16d01-fc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6715_a16d01-fc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6715_a16d01-fc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6715_a16d01-fc alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap 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has-white-color has-text-color\" data-kb-block=\"kb-adv-heading6715_0fa677-85\"><span style=\"font-family: stratum-1-web; font-weight:900;\">Need Brand Guides &amp; Templates?<\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedbtn.kt-btns6715_d2585e-bd, .site .entry-content .wp-block-kadence-advancedbtn.kt-btns6715_d2585e-bd, .wp-block-kadence-advancedbtn.kb-btns6715_d2585e-bd, .site .entry-content .wp-block-kadence-advancedbtn.kb-btns6715_d2585e-bd{margin-top:0px;margin-bottom:-10px;}.wp-block-kadence-advancedbtn.kb-btns6715_d2585e-bd{padding-right:10px;gap:25px;justify-content:center;align-items:center;}.kt-btns6715_d2585e-bd .kt-button{font-weight:normal;font-style:normal;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn.kb-btns6715_d2585e-bd{padding-top:25px;padding-right:0px;justify-content:flex-start;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn.kt-btns6715_d2585e-bd, .site .entry-content .wp-block-kadence-advancedbtn.kt-btns6715_d2585e-bd, 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From strategy and messaging to logos and colors, below you will find the standards that define our brand. Brand strategy Brand Voice Blue Horizons Campaign Logos &amp; Usage Visual Identity UMaine Machias Need Brand Guides &amp; Templates?<\/p>\n","protected":false},"author":7,"featured_media":8197,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-6715","page","type-page","status-publish","has-post-thumbnail","hentry"],"taxonomy_info":[],"featured_image_src_large":["https:\/\/umaine.edu\/marketingandcommunications\/wp-content\/uploads\/sites\/753\/2024\/09\/Brand-header-1024x653.jpg",1024,653,true],"author_info":{"display_name":"Amanda Lozier","author_link":"https:\/\/umaine.edu\/marketingandcommunications\/author\/aparadis\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/umaine.edu\/marketingandcommunications\/wp-json\/wp\/v2\/pages\/6715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/umaine.edu\/marketingandcommunications\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/umaine.edu\/marketingandcommunications\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/umaine.edu\/marketingandcommunications\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/umaine.edu\/marketingandcommunications\/wp-json\/wp\/v2\/comments?post=6715"}],"version-history":[{"count":99,"href":"https:\/\/umaine.edu\/marketingandcommunications\/wp-json\/wp\/v2\/pages\/6715\/revisions"}],"predecessor-version":[{"id":10370,"href":"https:\/\/umaine.edu\/marketingandcommunications\/wp-json\/wp\/v2\/pages\/6715\/revisions\/10370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/umaine.edu\/marketingandcommunications\/wp-json\/wp\/v2\/media\/8197"}],"wp:attachment":[{"href":"https:\/\/umaine.edu\/marketingandcommunications\/wp-json\/wp\/v2\/media?parent=6715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}