What we offer

The University of Maine brand — our promise — is crucial for visual identity and credibility. UMaine’s brand standards are guides to help members of the university community be part of the University of Maine brand. Visit UMaine’s branding toolbox to download assets to help you maintain the UMaine brand in all materials associated with the university. A PDF of the most recent brand standards is also available to download.

Want to design materials yourself? Templates and other assets can be found online.

Design for print

  • Admissions publications
  • College and program publications
  • University of Maine image publications
  • Annual reports

Design for displays

  • Signage
  • Banners

Licensing approvals
Through  Affinity Licensing, UMaine’s more than 200 licensed vendors have access to UMaine’s official logos and wordmarks and an online proofing process for retail design approvals using an online program called Trademarx. More information on licensing and to view the FLA’s code of conduct can be found online.

The University of Maine is an affiliate of the Fair Labor Association and requires all licensees to be FLA affiliates, and meet any and all obligations of maintaining this affiliation, including adherence to the FLA Code of Conduct. Additionally, UMaine through its licensing agent,  Affinity Licensing, requires all licensees to disclose any and all manufacturers utilized in the production of University of Maine product.

Other design
Design needs at UMaine range from police vehicles to signage, from pole banners to paper cups and from retail merchandise to basketball court graphics.