Brand Strategy
Brand Strategy
Why does the University of Maine exist?
Thousands of colleges and universities enroll students every day across the country. There’s only one University of Maine. By defining our positioning statement, we concisely answer the questions forming the bedrock of our branding strategy:
What is the University of Maine?
Who do we serve?
What does the world need that we provide?
Brand voice
How do we express UMaine to the world?
Every university has unique values, character, and spirit. By defining our brand personality, we influence how the world perceives us. We anchor into the truest parts of our university, using them as a launching pad for the stories we tell and the perspectives we write from.
Blue Horizons Campaigns
A brand campaign for the University of Maine. Guided by our Brand Platform, this campaign brings to the forefront our commitment to exploration, ingenuity and collaboration in service of this blue planet.