Trademark and licensing

The University of Maine’s licensing program ensures that merchandise bearing the University of Maine trademarks uphold the university’s image and fulfill the promise of quality to customers. Royalties collected are earmarked for UMaine scholarships.

Who needs a license?
Any manufacturer of products bearing a mark of the University of Maine must be licensed before offering the product for sale. Retail outlets are responsible for ensuring that the merchandise they sell is licensed.

What qualifies as a University of Maine trademark?
A University of Maine trademark is any name, word, symbol or device used to identify the goodwill and/or services of the University of Maine.


  • University of Maine
  • UMaine
  • Maine Black Bears
  • Black Bears

Use of graphical works is not largely permitted without first obtaining permission. This may surprise many people who think that a cartoon or drawing can be freely used once it has been published in a newspaper, book or website — it is not the case. Permission to use cartoons or photos may be arranged through syndicates or associations. Contact Creative Services at 207.581.3754 if you have questions.

Anti-­Sweatshop information
UMaine’s licensing partner, Learfield Licensing Partners require all active licensees to disclose detailed information regarding manufacturing locations used to produce licensed merchandise. Manufacturers applying for a license are required to disclose this information during the application process.

Minimally, we require each licensee to adhere to the code set forth by the Fair Labor Association (FLA). VisitFLA’s website to view their Code of Conduct.