Book Review: #GirlBoss
Author: Sophia Amoruso
Date Published: 2014
Available on: Amazon
It’s not easy going from petty theft and dumpster diving to overseeing a multimillion dollar online clothing empire, but somehow Sophia Amoruso made it possible. Like many young people, Amoruso struggled throughout her late teens and early twenties to find her path. After a lot of flailing, failing, dropping out and even some brushes with the law, Amaruso found herself in need of a hernial surgery. She accepted a job checking IDs at an art school and in her downtime developed a successful eBay business, Nasty Gal Vintage, selling vintage clothes she scavenged from across Los Angeles.
With no formal education or training in fashion or business, Amaruso found herself clawing her way up from the bottom after her eBay account got suspended following complaints from fellow vintage sellers. She was able to leverage her natural interest in photography to create interesting advertisements that set her apart from other sellers and translated these skills over to the website she created after getting the boot from eBay. Within months, Amaruso’s business, NastyGal.com exploded, requiring upward movement as she scrambled to find employees, large enough quarters to house her vast inventory and a following of loyal Nasty Gals.
The story itself is engaging and set at a brisk enough pace to keep readers involved. The book is written from an autobiographical slant, with enough personal information about Amaruso to keep readers engaged but without wading through the mires of what could be considered a privileged youth wasted and spent without much direction from parents, peers or mentors. Amaruso shares her insights on how other young women can embrace their entrepreneurial spirits and nurture their own passions. She shares her insights on what makes people hirable, fireable and what captures the attention of a targeted audience. Peppered throughout the story are short testimonials from other #girlbosses giving advice, feedback and tips for success.
If you’re looking for a step by step guide on how to create your own business, this isn’t it. However, Amaruso’s style is crisp, refreshing and succinct. While NastyGal.com has recently found itself in some well publicized financial difficulties, which seems contrary to the success Amaruso describes within her story. Overall, Amaruso’s story provides an interesting, easy to read perspective into the modern female entrepreneur’s experience in the rapidly changing market.