{"id":26632,"date":"2023-12-15T15:05:54","date_gmt":"2023-12-15T20:05:54","guid":{"rendered":"https:\/\/umaine.edu\/business\/?page_id=26632"},"modified":"2023-12-15T16:02:11","modified_gmt":"2023-12-15T21:02:11","slug":"maine-brand-study","status":"publish","type":"page","link":"https:\/\/umaine.edu\/business\/maine-brand-study\/","title":{"rendered":"Maine Brand Study"},"content":{"rendered":"<style>#kt-layout-id_f9f652-ed > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_f9f652-ed > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_f9f652-ed > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_f9f652-ed > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_f9f652-ed > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_f9f652-ed > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_f9f652-ed\" class=\"kt-row-layout-inner kt-layout-id_f9f652-ed\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_d433ed-3f > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_d433ed-3f > .kt-inside-inner-col,.kadence-column_d433ed-3f > 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class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-26633\" src=\"https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Maine-Brand-Study-heading.png\" width=\"2113\" height=\"592\" alt=\"Maine Brand Study\" srcset=\"https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Maine-Brand-Study-heading.png 2113w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Maine-Brand-Study-heading-300x84.png 300w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Maine-Brand-Study-heading-1024x287.png 1024w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Maine-Brand-Study-heading-768x215.png 768w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Maine-Brand-Study-heading-1536x430.png 1536w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Maine-Brand-Study-heading-2048x574.png 2048w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Maine-Brand-Study-heading-105x29.png 105w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Maine-Brand-Study-heading-600x168.png 600w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Maine-Brand-Study-heading-317x89.png 317w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Maine-Brand-Study-heading-423x119.png 423w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Maine-Brand-Study-heading-634x178.png 634w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Maine-Brand-Study-heading-846x237.png 846w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Maine-Brand-Study-heading-951x266.png 951w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Maine-Brand-Study-heading-1268x355.png 1268w\" sizes=\"auto, (max-width: 320px) 85vw, (max-width: 768px) 67vw, (max-width: 1024px) 62vw,2113px\" \/><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_b8091f-fa > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_b8091f-fa > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_b8091f-fa > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}#kt-layout-id_b8091f-fa > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}#kt-layout-id_b8091f-fa > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}#kt-layout-id_b8091f-fa > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_b8091f-fa > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){#kt-layout-id_b8091f-fa > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_b8091f-fa > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}#kt-layout-id_b8091f-fa > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_b8091f-fa\" class=\"kt-row-layout-inner kt-layout-id_b8091f-fa\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_a80ed5-1e > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_a80ed5-1e > .kt-inside-inner-col,.kadence-column_a80ed5-1e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_a80ed5-1e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_a80ed5-1e > .kt-inside-inner-col{flex-direction:column;}.kadence-column_a80ed5-1e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_a80ed5-1e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_a80ed5-1e{position:relative;}@media all and (max-width: 1024px){.kadence-column_a80ed5-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_a80ed5-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_a80ed5-1e\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-2f47089\" data-block-id=\"2f47089\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-a7f1fc7\" data-block-id=\"a7f1fc7\"><style>.stk-a7f1fc7 .stk-button{background:transparent !important}.stk-a7f1fc7 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-a7f1fc7 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-a7f1fc7 .stk-button:before{border-style:solid !important}.stk-a7f1fc7 .stk-button__inner-text{color:#000000 !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-scale-more\" href=\"https:\/\/umaine.edu\/business\/blog\/resource\/maine-brand-study-insert\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Download PDF<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column_40d792-dd > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_40d792-dd > .kt-inside-inner-col,.kadence-column_40d792-dd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_40d792-dd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_40d792-dd > .kt-inside-inner-col{flex-direction:column;}.kadence-column_40d792-dd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_40d792-dd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_40d792-dd{position:relative;}@media all and (max-width: 1024px){.kadence-column_40d792-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_40d792-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_40d792-dd\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-ef67150\" data-block-id=\"ef67150\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-44f4319\" data-block-id=\"44f4319\"><style>.stk-44f4319 .stk-button{background:transparent !important}.stk-44f4319 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-44f4319 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-44f4319 .stk-button:before{border-style:solid !important}.stk-44f4319 .stk-button__inner-text{color:#000000 !important}.stk-44f4319 .stk-button:hover .stk-button__inner-text{color:#000000 !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-scale-more\" href=\"https:\/\/umaine.edu\/business\/maine-brand-study\/#survey\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Survey Q&amp;A<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column_a64016-22 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_a64016-22 > .kt-inside-inner-col,.kadence-column_a64016-22 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_a64016-22 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_a64016-22 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_a64016-22 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_a64016-22 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_a64016-22{position:relative;}@media all and (max-width: 1024px){.kadence-column_a64016-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_a64016-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-3 kadence-column_a64016-22\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-fdb3700\" data-block-id=\"fdb3700\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-f9c8286\" data-block-id=\"f9c8286\"><style>.stk-f9c8286 .stk-button{background:transparent !important}.stk-f9c8286 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-f9c8286 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-f9c8286 .stk-button:before{border-style:solid !important}.stk-f9c8286 .stk-button__inner-text{color:#000000 !important}.stk-f9c8286 .stk-button:hover .stk-button__inner-text{color:#000000 !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-scale-more\" href=\"https:\/\/umaine.edu\/business\/maine-brand-study\/#respondents\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Respondents<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column_fbfe63-f5 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_fbfe63-f5 > .kt-inside-inner-col,.kadence-column_fbfe63-f5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_fbfe63-f5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_fbfe63-f5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_fbfe63-f5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_fbfe63-f5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_fbfe63-f5{position:relative;}@media all and (max-width: 1024px){.kadence-column_fbfe63-f5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_fbfe63-f5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-4 kadence-column_fbfe63-f5\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-a62f29c\" data-block-id=\"a62f29c\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-ddbde96\" data-block-id=\"ddbde96\"><style>.stk-ddbde96 .stk-button{background:transparent !important}.stk-ddbde96 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-ddbde96 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-ddbde96 .stk-button:before{border-style:solid !important}.stk-ddbde96 .stk-button__inner-text{color:#000000 !important}.stk-ddbde96 .stk-button:hover .stk-button__inner-text{color:#000000 !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-scale-more\" href=\"https:\/\/umaine.edu\/business\/maine-brand-study\/#keyfindings\"><span class=\"has-text-color has-black-color stk-button__inner-text\">Key Findings\/Methodology<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block stk-958a585\" data-block-id=\"958a585\"><h1 class=\"stk-block-heading__text\">Maine Brand Study<\/h1><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bbd35ff\" data-block-id=\"bbd35ff\"><p class=\"stk-block-text__text\">With a moniker like Vacationland, the state of Maine has always positioned itself as an escape from ordinary pressures. Maine sometimes has struggled, however, to convince corporations that it was also a serious place to do business, competitive with other states on taxes, regulation and business climate. Since the publication of Maine\u2019s Economic Development Strategy in 2020-2029, the state has demonstrated a renewed emphasis in its natural assets, including farms, forests, and fisheries, as sources of innovation, entrepreneurship, and job creation. These trends inspired us to undertake the Maine Brand Study.<\/p><\/div>\n\n\n<style>#kt-layout-id_683707-99 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_683707-99 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_683707-99 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_683707-99{background-color:rgba(171,184,195,0.5);}#kt-layout-id_683707-99 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_683707-99 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_683707-99 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_683707-99\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_683707-99\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_d2c3a9-4e > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_d2c3a9-4e > .kt-inside-inner-col,.kadence-column_d2c3a9-4e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_d2c3a9-4e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_d2c3a9-4e > .kt-inside-inner-col{flex-direction:column;}.kadence-column_d2c3a9-4e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_d2c3a9-4e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_d2c3a9-4e{position:relative;}@media all and (max-width: 1024px){.kadence-column_d2c3a9-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_d2c3a9-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_d2c3a9-4e\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-text-align-center\" data-block-type=\"core\">&#8220;The Maine brand is a product of generations of Mainers where the close small communities, rugged geography and complex heritage have inspired<br>a strong work ethic of creative and practical products and solutions.&#8221;<br>&#8211; Maine Business Leader<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_acfc10-e8 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_acfc10-e8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_acfc10-e8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(55% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(45% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}#kt-layout-id_acfc10-e8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_acfc10-e8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_acfc10-e8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_acfc10-e8\" class=\"kt-row-layout-inner kt-layout-id_acfc10-e8\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-left-golden kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-55  kt-custom-second-width-45\"><style>.kadence-column_b3322f-64 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_b3322f-64 > .kt-inside-inner-col,.kadence-column_b3322f-64 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_b3322f-64 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_b3322f-64 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_b3322f-64 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_b3322f-64 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_b3322f-64{position:relative;}@media all and (max-width: 1024px){.kadence-column_b3322f-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_b3322f-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_b3322f-64\"><div class=\"kt-inside-inner-col\">\n<p data-block-type=\"core\">The concept of a state brand encapsulates the unique identity, values, and offerings of a place, and can serve as a strategic tool for attracting tourism, investment, and business. Maine, traditionally known for its picturesque landscapes and coastal beauty, has leaned into tourism-centric branding with slogans like \u201cVacationland\u201d and \u201cThe Way Life Should Be.\u201d However, the ripple effects of such branding might extend beyond just tourism. The Maine brand, rooted in these idyllic perceptions, has significant implications for businesses operating within the state, influencing how they are perceived, how they market themselves, and how they integrate the state\u2019s identity into their operations. Furthermore, this branding plays a pivotal role in shaping the perceptions of potential employees and consumers, affecting how Maine products and companies are viewed. <\/p>\n\n\n\n<p data-block-type=\"core\">Understanding the depth and breadth of this influence was the task of our research team, which sought to determine whether the Maine brand confers a competitive advantage in the marketplace. As part of this effort, we sought to understand Maine businesses and U.S. consumers might answer the following questions:<br>\u2022 How do you define the Maine brand?<br>\u2022 Does it inspire the development of products and services?<br>\u2022 Does it have an impact on workplace culture?<br>\u2022 Does it affect a firm\u2019s economic performance?<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_cccd46-35 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_cccd46-35 > .kt-inside-inner-col,.kadence-column_cccd46-35 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_cccd46-35 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_cccd46-35 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_cccd46-35 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_cccd46-35 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_cccd46-35{position:relative;}@media all and (max-width: 1024px){.kadence-column_cccd46-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_cccd46-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_cccd46-35\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-8998c18\" data-block-id=\"8998c18\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-8998c18-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-91002b0\" data-block-id=\"91002b0\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-91002b0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-5f3abcb\" data-block-id=\"5f3abcb\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-26639\" src=\"https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Businesses.png\" width=\"940\" height=\"788\" srcset=\"https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Businesses.png 940w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Businesses-300x251.png 300w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Businesses-768x644.png 768w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Businesses-105x88.png 105w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Businesses-317x266.png 317w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Businesses-423x355.png 423w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Businesses-634x531.png 634w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/Businesses-846x709.png 846w\" sizes=\"auto, (max-width: 320px) 85vw, (max-width: 768px) 67vw, (max-width: 1024px) 62vw,940px\" \/><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_d8e669-78 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_d8e669-78 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_d8e669-78 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_d8e669-78{background-color:rgba(171,184,195,0.5);}#kt-layout-id_d8e669-78 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_d8e669-78 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_d8e669-78 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_d8e669-78\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_d8e669-78\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_2e385e-51 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_2e385e-51 > .kt-inside-inner-col,.kadence-column_2e385e-51 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_2e385e-51 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_2e385e-51 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_2e385e-51 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_2e385e-51 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_2e385e-51{position:relative;}@media all and (max-width: 1024px){.kadence-column_2e385e-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_2e385e-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_2e385e-51\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-text-align-center\" data-block-type=\"core\">&#8220;The Maine brand is unique for its captivating combination of rugged natural beauty, rich maritime heritage, delectable seafood cuisine (especially its famous lobster), and welcoming small-town atmosphere, all of which create a distinctive and memorable experience for visitors and residents alike.&#8221;<br>&#8211; U.S. Consumer<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_d12978-cc .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_d12978-cc .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_d12978-cc\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" \/><\/div><\/div>\n\n\n\n<a name=\"survey\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Survey Questions and Findings<\/h2>\n\n\n<style>#kt-layout-id_3fce79-a2 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_3fce79-a2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_3fce79-a2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}#kt-layout-id_3fce79-a2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}#kt-layout-id_3fce79-a2 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}#kt-layout-id_3fce79-a2{background-color:#003263;}#kt-layout-id_3fce79-a2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_3fce79-a2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){#kt-layout-id_3fce79-a2 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_3fce79-a2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}#kt-layout-id_3fce79-a2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_3fce79-a2\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_3fce79-a2\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_612611-bd > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_612611-bd > .kt-inside-inner-col,.kadence-column_612611-bd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_612611-bd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_612611-bd > .kt-inside-inner-col{flex-direction:column;}.kadence-column_612611-bd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_612611-bd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_612611-bd{position:relative;}@media all and (max-width: 1024px){.kadence-column_612611-bd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_612611-bd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_612611-bd\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-5e49acb\" data-block-id=\"5e49acb\"><style>.stk-5e49acb .stk-block-count-up__text{color:#ffffff !important}<\/style><div class=\"stk-block-count-up__text has-text-color has-white-color has-text-align-center\">6<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center\" data-block-type=\"core\"><span style=\"color: #ffffff\" class=\"stk-highlight\">Months<\/span><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_289c1a-df > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_289c1a-df > .kt-inside-inner-col,.kadence-column_289c1a-df > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_289c1a-df > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_289c1a-df > .kt-inside-inner-col{flex-direction:column;}.kadence-column_289c1a-df > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_289c1a-df > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_289c1a-df{position:relative;}@media all and (max-width: 1024px){.kadence-column_289c1a-df > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_289c1a-df > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_289c1a-df\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-cffe35a\" data-block-id=\"cffe35a\"><style>.stk-cffe35a .stk-block-count-up__text{color:#ffffff !important}<\/style><div class=\"stk-block-count-up__text has-text-color has-white-color has-text-align-center\">250<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center\" data-block-type=\"core\"><span style=\"color: #ffffff\" class=\"stk-highlight\">Maine Businesses<\/span><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_31e721-09 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_31e721-09 > .kt-inside-inner-col,.kadence-column_31e721-09 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_31e721-09 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_31e721-09 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_31e721-09 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_31e721-09 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_31e721-09{position:relative;}@media all and (max-width: 1024px){.kadence-column_31e721-09 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_31e721-09 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-3 kadence-column_31e721-09\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-4b3165c\" data-block-id=\"4b3165c\"><style>.stk-4b3165c .stk-block-count-up__text{color:#ffffff !important}<\/style><div class=\"stk-block-count-up__text has-text-color has-white-color has-text-align-center\">500<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center\" data-block-type=\"core\"><span style=\"color: #ffffff\" class=\"stk-highlight\">U.S. Consumers<\/span><\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Does the Maine brand influence the development of products and services? Maine businesses and U.S. consumers agree &#8220;yes.&#8221;<\/h3>\n\n\n\n<p data-block-type=\"core\">We asked businesses and consumers the following. Answers are based on a scale of 1-5 with 1 being &#8220;strongly disagree&#8221; and 5 being &#8220;strongly agree.&#8221;<\/p>\n\n\n<style>#kt-layout-id_ecab35-99 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_ecab35-99 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_ecab35-99 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(40% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}#kt-layout-id_ecab35-99 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_ecab35-99 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_ecab35-99 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_ecab35-99\" class=\"kt-row-layout-inner kt-layout-id_ecab35-99\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-60  kt-custom-second-width-40\"><style>.kadence-column_06318b-92 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_06318b-92 > .kt-inside-inner-col,.kadence-column_06318b-92 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_06318b-92 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_06318b-92 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_06318b-92 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_06318b-92 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_06318b-92{position:relative;}@media all and (max-width: 1024px){.kadence-column_06318b-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_06318b-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_06318b-92\"><div class=\"kt-inside-inner-col\">\n<p id=\"block-b942c6ed-f106-4412-9a34-7e3ed0d02d3f\" data-block-type=\"core\">Maine inspires the development of products and services:<br>Businesses: 4.01<br>Consumers 3.89<\/p>\n\n\n\n<p id=\"block-471e1357-db91-4fea-a2c1-e813c86081ad\" data-block-type=\"core\">The Maine brand increases the appeal of products and services:<br>Businesses: 4.15<br>Consumers: 4.04<\/p>\n\n\n\n<p id=\"block-a96d9391-06df-4540-a934-2f33200e90e5\" data-block-type=\"core\">Customers are more likely to purchase products and services from a Maine company:<br>Businesses: 3.88<br>Consumers: 3.60<\/p>\n\n\n\n<p id=\"block-b6763c1d-a14c-439d-965c-8e771148ac2f\" data-block-type=\"core\">Products and services made in Maine are of superior quality and craftsmanship:<br>Consumers: 3.92<\/p>\n\n\n\n<p id=\"block-ffc2b97d-7b73-4799-91dd-1b40ff30f529\" data-block-type=\"core\">I am likely to recommend products and services made in Maine to friends and family:<br>Consumers: 3.91<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_68da93-57 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_68da93-57 > .kt-inside-inner-col,.kadence-column_68da93-57 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_68da93-57 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_68da93-57 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_68da93-57 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_68da93-57 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_68da93-57{position:relative;}@media all and (max-width: 1024px){.kadence-column_68da93-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_68da93-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_68da93-57\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-a2e8ecc\" data-block-id=\"a2e8ecc\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-26649\" src=\"https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-sea.png\" width=\"1500\" height=\"1500\" alt=\"Maine Brand Study Ocean\" srcset=\"https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-sea.png 1500w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-sea-300x300.png 300w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-sea-1024x1024.png 1024w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-sea-150x150.png 150w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-sea-768x768.png 768w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-sea-105x105.png 105w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-sea-317x317.png 317w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-sea-423x423.png 423w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-sea-634x634.png 634w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-sea-846x846.png 846w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-sea-951x951.png 951w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-sea-1268x1268.png 1268w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-sea-32x32.png 32w\" sizes=\"auto, (max-width: 320px) 85vw, (max-width: 768px) 67vw, (max-width: 1024px) 62vw,1500px\" \/><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_68b790-7b > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_68b790-7b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_68b790-7b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}#kt-layout-id_68b790-7b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}#kt-layout-id_68b790-7b > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}#kt-layout-id_68b790-7b{background-color:rgba(171,184,195,0.5);}#kt-layout-id_68b790-7b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_68b790-7b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){#kt-layout-id_68b790-7b > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_68b790-7b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}#kt-layout-id_68b790-7b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_68b790-7b\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_68b790-7b\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_8bee77-77 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_8bee77-77 > .kt-inside-inner-col,.kadence-column_8bee77-77 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_8bee77-77 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_8bee77-77 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_8bee77-77 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_8bee77-77 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_8bee77-77{position:relative;}@media all and (max-width: 1024px){.kadence-column_8bee77-77 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_8bee77-77 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_8bee77-77\"><div class=\"kt-inside-inner-col\">\n<p data-block-type=\"core\">Maine&#8217;s history with the Clean Air and Clean Water Acts of Muskie speak well to my work in renewable energy.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_b60552-f0 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_b60552-f0 > .kt-inside-inner-col,.kadence-column_b60552-f0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_b60552-f0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_b60552-f0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_b60552-f0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_b60552-f0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_b60552-f0{position:relative;}@media all and (max-width: 1024px){.kadence-column_b60552-f0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_b60552-f0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_b60552-f0\"><div class=\"kt-inside-inner-col\">\n<p data-block-type=\"core\">&#8220;Our shelves contain only Maine grown, made or created products. Hyper local product encourages our community to shop at our store because they know that the money stays here, supporting a dozen small growers, processors and artists.&#8221;<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_89db18-71 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_89db18-71 > .kt-inside-inner-col,.kadence-column_89db18-71 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_89db18-71 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_89db18-71 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_89db18-71 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_89db18-71 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_89db18-71{position:relative;}@media all and (max-width: 1024px){.kadence-column_89db18-71 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_89db18-71 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-3 kadence-column_89db18-71\"><div class=\"kt-inside-inner-col\">\n<p data-block-type=\"core\">&#8220;As a boatbuilder in this state, we appreciate that across the globe, a Maine-built boat is recognized as a superior product because it was built in Maine.&#8221;<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_c5c861-41 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_c5c861-41 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_c5c861-41\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" \/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Does the Maine brand have a positive effect on the attraction and retention of a skilled workforce? Maine businesses and U.S. consumers agree &#8220;yes.&#8221;<\/h3>\n\n\n\n<p data-block-type=\"core\">We asked businesses and consumers the following. Answers are based on a scale of 1-5 with 1 being &#8220;strongly disagree&#8221; and 5 being &#8220;strongly agree.&#8221;<\/p>\n\n\n<style>#kt-layout-id_0ded41-d1 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_0ded41-d1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_0ded41-d1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(40% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}#kt-layout-id_0ded41-d1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_0ded41-d1 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_0ded41-d1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_0ded41-d1\" class=\"kt-row-layout-inner kt-layout-id_0ded41-d1\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-60  kt-custom-second-width-40\"><style>.kadence-column_ff8b13-c9 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_ff8b13-c9 > .kt-inside-inner-col,.kadence-column_ff8b13-c9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_ff8b13-c9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_ff8b13-c9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_ff8b13-c9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_ff8b13-c9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_ff8b13-c9{position:relative;}@media all and (max-width: 1024px){.kadence-column_ff8b13-c9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_ff8b13-c9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_ff8b13-c9\"><div class=\"kt-inside-inner-col\">\n<p data-block-type=\"core\">Corporate mission and values of Maine companies are consistent with the Maine brand:<br>Businesses: 4.37<br>Consumers: 3.95<\/p>\n\n\n\n<p data-block-type=\"core\">The Maine brand helps to recruit skilled workers from outside the state:<br>Businesses: 3.15<br>Consumers: 3.70<\/p>\n\n\n\n<p data-block-type=\"core\">Maine&#8217;s quality of life helps to retain a skilled workforce:<br>Businesses: 3.77<br>Consumers: 4.02<\/p>\n\n\n\n<p data-block-type=\"core\">I am likely to recommend Maine to friends and family as a place to live and work:<br>Consumers: 3.77<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_e8fb79-24 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_e8fb79-24 > .kt-inside-inner-col,.kadence-column_e8fb79-24 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_e8fb79-24 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_e8fb79-24 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_e8fb79-24 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_e8fb79-24 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_e8fb79-24{position:relative;}@media all and (max-width: 1024px){.kadence-column_e8fb79-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_e8fb79-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_e8fb79-24\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-79cabd6\" data-block-id=\"79cabd6\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-26651\" src=\"https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-blueberries.png\" width=\"1500\" height=\"1500\" alt=\"Maine Brand Study Blueberries\" srcset=\"https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-blueberries.png 1500w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-blueberries-300x300.png 300w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-blueberries-1024x1024.png 1024w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-blueberries-150x150.png 150w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-blueberries-768x768.png 768w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-blueberries-105x105.png 105w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-blueberries-317x317.png 317w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-blueberries-423x423.png 423w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-blueberries-634x634.png 634w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-blueberries-846x846.png 846w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-blueberries-951x951.png 951w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-blueberries-1268x1268.png 1268w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-blueberries-32x32.png 32w\" sizes=\"auto, (max-width: 320px) 85vw, (max-width: 768px) 67vw, (max-width: 1024px) 62vw,1500px\" \/><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_58c62c-30 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_58c62c-30 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_58c62c-30 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}#kt-layout-id_58c62c-30 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}#kt-layout-id_58c62c-30 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}#kt-layout-id_58c62c-30{background-color:rgba(171,184,195,0.5);}#kt-layout-id_58c62c-30 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_58c62c-30 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){#kt-layout-id_58c62c-30 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_58c62c-30 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}#kt-layout-id_58c62c-30 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_58c62c-30\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_58c62c-30\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_105252-c2 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_105252-c2 > .kt-inside-inner-col,.kadence-column_105252-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_105252-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_105252-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_105252-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_105252-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_105252-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column_105252-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_105252-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_105252-c2\"><div class=\"kt-inside-inner-col\">\n<p data-block-type=\"core\">&#8220;I moved to Maine as a young person and spent a lot of time on Maine&#8217;s beaches. I needed a new beach chair at a time that I was getting into woodworking, and I was inspired by Maine&#8217;s rich building history.&#8221;<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_137746-da > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_137746-da > .kt-inside-inner-col,.kadence-column_137746-da > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_137746-da > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_137746-da > .kt-inside-inner-col{flex-direction:column;}.kadence-column_137746-da > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_137746-da > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_137746-da{position:relative;}@media all and (max-width: 1024px){.kadence-column_137746-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_137746-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_137746-da\"><div class=\"kt-inside-inner-col\">\n<p data-block-type=\"core\">&#8220;We leverage the lifestyle story when explaining why we aren&#8217;t based in Boston or New York.&#8221;<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_4ae95b-4c > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_4ae95b-4c > .kt-inside-inner-col,.kadence-column_4ae95b-4c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_4ae95b-4c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_4ae95b-4c > .kt-inside-inner-col{flex-direction:column;}.kadence-column_4ae95b-4c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_4ae95b-4c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_4ae95b-4c{position:relative;}@media all and (max-width: 1024px){.kadence-column_4ae95b-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_4ae95b-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-3 kadence-column_4ae95b-4c\"><div class=\"kt-inside-inner-col\">\n<p data-block-type=\"core\">&#8220;Outside of the state, the Maine brand is associated with quality craftsmanship and outdoor recreation. We are seen as leaders in the outdoor industry, which helps as a stamp of approval for potential customers who are learning about us for the first time.&#8221;<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_761ea9-53 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_761ea9-53 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_761ea9-53\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" \/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Does the Maine brand have a positive effect on the economic performance of a business? Maine businesses and U.S. consumers agree &#8220;yes.&#8221;<\/h3>\n\n\n\n<p data-block-type=\"core\">We asked businesses and consumers the following. Answers are based on a scale of 1-5 with 1 being &#8220;strongly disagree&#8221; and 5 being &#8220;strongly agree.&#8221;<\/p>\n\n\n<style>#kt-layout-id_6b6868-6d > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_6b6868-6d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_6b6868-6d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(40% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}#kt-layout-id_6b6868-6d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_6b6868-6d > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_6b6868-6d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_6b6868-6d\" class=\"kt-row-layout-inner kt-layout-id_6b6868-6d\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-60  kt-custom-second-width-40\"><style>.kadence-column_dfc659-fa > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_dfc659-fa > .kt-inside-inner-col,.kadence-column_dfc659-fa > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_dfc659-fa > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_dfc659-fa > .kt-inside-inner-col{flex-direction:column;}.kadence-column_dfc659-fa > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_dfc659-fa > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_dfc659-fa{position:relative;}@media all and (max-width: 1024px){.kadence-column_dfc659-fa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_dfc659-fa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_dfc659-fa\"><div class=\"kt-inside-inner-col\">\n<p data-block-type=\"core\">Maine companies perform better economically than if located elsewhere:<br>Businesses: 3.45<br>Consumers: 3.77<\/p>\n\n\n\n<p data-block-type=\"core\">Being a Maine company provides firms with a competitive advantage:<br>Businesses: 3.36<br>Consumers: 3.51<\/p>\n\n\n\n<p data-block-type=\"core\">Being a Maine company motivates firms to invest in the state:<br>Businesses: 4.08<br>Consumers: 3.72<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_b5c347-eb > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_b5c347-eb > .kt-inside-inner-col,.kadence-column_b5c347-eb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_b5c347-eb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_b5c347-eb > .kt-inside-inner-col{flex-direction:column;}.kadence-column_b5c347-eb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_b5c347-eb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_b5c347-eb{position:relative;}@media all and (max-width: 1024px){.kadence-column_b5c347-eb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_b5c347-eb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_b5c347-eb\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-52aefa2\" data-block-id=\"52aefa2\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-26652\" src=\"https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-rafting.png\" width=\"1500\" height=\"1500\" alt=\"Maine Brand Study Rafting\" srcset=\"https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-rafting.png 1500w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-rafting-300x300.png 300w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-rafting-1024x1024.png 1024w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-rafting-150x150.png 150w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-rafting-768x768.png 768w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-rafting-105x105.png 105w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-rafting-317x317.png 317w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-rafting-423x423.png 423w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-rafting-634x634.png 634w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-rafting-846x846.png 846w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-rafting-951x951.png 951w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-rafting-1268x1268.png 1268w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/square-rafting-32x32.png 32w\" sizes=\"auto, (max-width: 320px) 85vw, (max-width: 768px) 67vw, (max-width: 1024px) 62vw,1500px\" \/><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_8ffa67-5c > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_8ffa67-5c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_8ffa67-5c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}#kt-layout-id_8ffa67-5c{background-color:rgba(171,184,195,0.5);}#kt-layout-id_8ffa67-5c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_8ffa67-5c > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_8ffa67-5c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_8ffa67-5c\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_8ffa67-5c\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_b5627a-87 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_b5627a-87 > .kt-inside-inner-col,.kadence-column_b5627a-87 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_b5627a-87 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_b5627a-87 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_b5627a-87 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_b5627a-87 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_b5627a-87{position:relative;}@media all and (max-width: 1024px){.kadence-column_b5627a-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_b5627a-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_b5627a-87\"><div class=\"kt-inside-inner-col\">\n<p data-block-type=\"core\">&#8220;Our business is international focused on the power generation sector. Maine could play a role if it begins to develop an export market for wood pellet fuel. Sustainability and rule of law are critical underpinnings of the markets we work in. Maine offers both.&#8221;<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_251023-ef > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_251023-ef > .kt-inside-inner-col,.kadence-column_251023-ef > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_251023-ef > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_251023-ef > .kt-inside-inner-col{flex-direction:column;}.kadence-column_251023-ef > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_251023-ef > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_251023-ef{position:relative;}@media all and (max-width: 1024px){.kadence-column_251023-ef > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_251023-ef > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_251023-ef\"><div class=\"kt-inside-inner-col\">\n<p data-block-type=\"core\">&#8220;My business was founded in Massachusetts and then operated in California. Maine has been, by far, the best place to operate, run and grow a company\/brand.&#8221;<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<a name=\"respondents\"><\/a>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_4536ce-e9 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_4536ce-e9 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_4536ce-e9\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" \/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Who Responded? Businesses<\/h3>\n\n\n<style>#kt-layout-id_165c8d-4e > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_165c8d-4e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_165c8d-4e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}#kt-layout-id_165c8d-4e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_165c8d-4e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){#kt-layout-id_165c8d-4e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_165c8d-4e\" class=\"kt-row-layout-inner kt-layout-id_165c8d-4e\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-right-golden kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_fd7d30-72 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_fd7d30-72 > .kt-inside-inner-col,.kadence-column_fd7d30-72 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_fd7d30-72 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_fd7d30-72 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_fd7d30-72 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_fd7d30-72 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_fd7d30-72{position:relative;}@media all and (max-width: 1024px){.kadence-column_fd7d30-72 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_fd7d30-72 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_fd7d30-72\"><div class=\"kt-inside-inner-col\">\n<p data-block-type=\"core\"><strong>Industry Sector (n = 272)<\/strong><\/p>\n\n\n\n<p data-block-type=\"core\">27% Manufacturing<br>16% Professional\/Scientific\/Technical Services<br>12% Wholesale\/Retail<br>8% Finance\/Insurance\/Real Estate<br>9% Agriculture\/Forestry\/Fishing\/Hunting<br>8% Arts\/Entertainment\/Recreation<br>15% Other<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_9d530a-08 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_9d530a-08 > .kt-inside-inner-col,.kadence-column_9d530a-08 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_9d530a-08 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_9d530a-08 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_9d530a-08 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_9d530a-08 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_9d530a-08{position:relative;}@media all and (max-width: 1024px){.kadence-column_9d530a-08 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_9d530a-08 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_9d530a-08\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-b9f140b\" data-block-id=\"b9f140b\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-26657\" src=\"https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/industry-sector.png\" width=\"925\" height=\"587\" alt=\"Industry Sector\" srcset=\"https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/industry-sector.png 925w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/industry-sector-300x190.png 300w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/industry-sector-768x487.png 768w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/industry-sector-105x67.png 105w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/industry-sector-317x201.png 317w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/industry-sector-423x268.png 423w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/industry-sector-634x402.png 634w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/industry-sector-846x537.png 846w\" sizes=\"auto, (max-width: 320px) 85vw, (max-width: 768px) 67vw, (max-width: 1024px) 62vw,925px\" \/><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_9237de-eb > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_9237de-eb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_9237de-eb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}#kt-layout-id_9237de-eb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_9237de-eb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){#kt-layout-id_9237de-eb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_9237de-eb\" class=\"kt-row-layout-inner kt-layout-id_9237de-eb\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-right-golden kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_a7e44e-c2 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_a7e44e-c2 > .kt-inside-inner-col,.kadence-column_a7e44e-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_a7e44e-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_a7e44e-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_a7e44e-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_a7e44e-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_a7e44e-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column_a7e44e-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_a7e44e-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_a7e44e-c2\"><div class=\"kt-inside-inner-col\">\n<p data-block-type=\"core\"><strong>What were your sales in 2022?<\/strong><\/p>\n\n\n\n<p data-block-type=\"core\">26% Up to $100k<br>24% $100,001 &#8211; $500k<br>16% $500,001 &#8211; $2 million<br>12% $2 million &#8211; $10 million<br>12% $10 million &#8211; $50 million<br>10% Over $50 million<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_c3f52b-08 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_c3f52b-08 > .kt-inside-inner-col,.kadence-column_c3f52b-08 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_c3f52b-08 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_c3f52b-08 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_c3f52b-08 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_c3f52b-08 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_c3f52b-08{position:relative;}@media all and (max-width: 1024px){.kadence-column_c3f52b-08 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_c3f52b-08 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_c3f52b-08\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-dfb0bc1\" data-block-id=\"dfb0bc1\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-26660\" src=\"https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/sales-in-2022.png\" width=\"925\" height=\"587\" alt=\"Sales in 2022\" srcset=\"https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/sales-in-2022.png 925w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/sales-in-2022-300x190.png 300w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/sales-in-2022-768x487.png 768w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/sales-in-2022-105x67.png 105w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/sales-in-2022-317x201.png 317w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/sales-in-2022-423x268.png 423w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/sales-in-2022-634x402.png 634w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/sales-in-2022-846x537.png 846w\" sizes=\"auto, (max-width: 320px) 85vw, (max-width: 768px) 67vw, (max-width: 1024px) 62vw,925px\" \/><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Who Responded? Consumers<\/h3>\n\n\n<style>#kt-layout-id_f3bc2b-dd > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_f3bc2b-dd > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_f3bc2b-dd > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}#kt-layout-id_f3bc2b-dd > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_f3bc2b-dd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){#kt-layout-id_f3bc2b-dd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_f3bc2b-dd\" class=\"kt-row-layout-inner kt-layout-id_f3bc2b-dd\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-right-golden kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_94d261-ed > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_94d261-ed > .kt-inside-inner-col,.kadence-column_94d261-ed > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_94d261-ed > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_94d261-ed > .kt-inside-inner-col{flex-direction:column;}.kadence-column_94d261-ed > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_94d261-ed > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_94d261-ed{position:relative;}@media all and (max-width: 1024px){.kadence-column_94d261-ed > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_94d261-ed > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_94d261-ed\"><div class=\"kt-inside-inner-col\">\n<p data-block-type=\"core\"><strong>Annual Household Income<\/strong><\/p>\n\n\n\n<p data-block-type=\"core\">12% Less than $25k<br>22% $25,001 &#8211; $50k<br>40% $50,001 &#8211; $100k<br>17% $100,001 &#8211; $150k<br>4% $150,001 &#8211; $200k<br>5% Over $200k<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_12ce1d-6d > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_12ce1d-6d > .kt-inside-inner-col,.kadence-column_12ce1d-6d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_12ce1d-6d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_12ce1d-6d > .kt-inside-inner-col{flex-direction:column;}.kadence-column_12ce1d-6d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_12ce1d-6d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_12ce1d-6d{position:relative;}@media all and (max-width: 1024px){.kadence-column_12ce1d-6d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_12ce1d-6d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_12ce1d-6d\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-37cd60f\" data-block-id=\"37cd60f\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-26661\" src=\"https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/annual-household-income.png\" width=\"925\" height=\"587\" alt=\"Annual Household Income\" srcset=\"https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/annual-household-income.png 925w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/annual-household-income-300x190.png 300w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/annual-household-income-768x487.png 768w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/annual-household-income-105x67.png 105w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/annual-household-income-317x201.png 317w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/annual-household-income-423x268.png 423w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/annual-household-income-634x402.png 634w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/annual-household-income-846x537.png 846w\" sizes=\"auto, (max-width: 320px) 85vw, (max-width: 768px) 67vw, (max-width: 1024px) 62vw,925px\" \/><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_7697e7-52 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_7697e7-52 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_7697e7-52 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}#kt-layout-id_7697e7-52 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_7697e7-52 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){#kt-layout-id_7697e7-52 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_7697e7-52\" class=\"kt-row-layout-inner kt-layout-id_7697e7-52\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-right-golden kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_8c7b05-fa > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_8c7b05-fa > .kt-inside-inner-col,.kadence-column_8c7b05-fa > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_8c7b05-fa > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_8c7b05-fa > .kt-inside-inner-col{flex-direction:column;}.kadence-column_8c7b05-fa > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_8c7b05-fa > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_8c7b05-fa{position:relative;}@media all and (max-width: 1024px){.kadence-column_8c7b05-fa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_8c7b05-fa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_8c7b05-fa\"><div class=\"kt-inside-inner-col\">\n<p data-block-type=\"core\"><strong>Where do you live?<\/strong><\/p>\n\n\n\n<p data-block-type=\"core\">10.2% Florida<br>9.2% California<br>8.8% Texas<br>7.6% New York<br>3.7% Pennsylvania<br>3.5% Georgia<br>3.5% New Jersey<br>3.3% Illinois<br>2.7% Maryland<br>2.7% Washington<br>44.9% Other<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_5a6bc6-30 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_5a6bc6-30 > .kt-inside-inner-col,.kadence-column_5a6bc6-30 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_5a6bc6-30 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_5a6bc6-30 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_5a6bc6-30 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_5a6bc6-30 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_5a6bc6-30{position:relative;}@media all and (max-width: 1024px){.kadence-column_5a6bc6-30 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_5a6bc6-30 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_5a6bc6-30\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-9af3d52\" data-block-id=\"9af3d52\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-26662\" src=\"https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/where-do-you-live.png\" width=\"925\" height=\"587\" alt=\"Where do you live\" srcset=\"https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/where-do-you-live.png 925w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/where-do-you-live-300x190.png 300w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/where-do-you-live-768x487.png 768w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/where-do-you-live-105x67.png 105w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/where-do-you-live-317x201.png 317w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/where-do-you-live-423x268.png 423w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/where-do-you-live-634x402.png 634w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/where-do-you-live-846x537.png 846w\" sizes=\"auto, (max-width: 320px) 85vw, (max-width: 768px) 67vw, (max-width: 1024px) 62vw,925px\" \/><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<a name=\"keyfindings\"><\/a>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_81c494-1c .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_81c494-1c .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_81c494-1c\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" \/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Key Findings<\/h3>\n\n\n<style>#kt-layout-id_24b630-d1 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_24b630-d1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_24b630-d1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_24b630-d1{background-color:rgba(171,184,195,0.5);}#kt-layout-id_24b630-d1 > .kt-row-layout-overlay{opacity:0.00;background-color:#000000;}@media all and (max-width: 1024px){#kt-layout-id_24b630-d1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_24b630-d1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_24b630-d1\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_24b630-d1\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_2a4be4-8f > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_2a4be4-8f > .kt-inside-inner-col,.kadence-column_2a4be4-8f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_2a4be4-8f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_2a4be4-8f > .kt-inside-inner-col{flex-direction:column;}.kadence-column_2a4be4-8f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_2a4be4-8f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_2a4be4-8f{position:relative;}@media all and (max-width: 1024px){.kadence-column_2a4be4-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_2a4be4-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_2a4be4-8f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_4af1b1-51:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_4af1b1-51 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_4af1b1-51 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_4af1b1-51 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:20px;}.kt-svg-icon-list-items_4af1b1-51 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_4af1b1-51 ul.kt-svg-icon-list .kt-svg-icon-list-level-1 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_4af1b1-51 ul.kt-svg-icon-list .kt-svg-icon-list-level-2 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_4af1b1-51 ul.kt-svg-icon-list .kt-svg-icon-list-level-3 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_4af1b1-51 ul.kt-svg-icon-list .kt-svg-icon-list-level-4 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_4af1b1-51 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-ic_compass\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 8 8\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M4 0c-2.2 0-4 1.8-4 4s1.8 4 4 4 4-1.8 4-4-1.8-4-4-4zm0 1c1.66 0 3 1.34 3 3s-1.34 3-3 3-3-1.34-3-3 1.34-3 3-3zm2 1l-3 1-1 3 3-1 1-3zm-2 1.5c.28 0 .5.22.5.5s-.22.5-.5.5-.5-.22-.5-.5.22-.5.5-.5z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Maine businesses and U.S. consumers define the Maine brand by its natural outdoor beauty, people, products and place.<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-1\"><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-ic_compass\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 8 8\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M4 0c-2.2 0-4 1.8-4 4s1.8 4 4 4 4-1.8 4-4-1.8-4-4-4zm0 1c1.66 0 3 1.34 3 3s-1.34 3-3 3-3-1.34-3-3 1.34-3 3-3zm2 1l-3 1-1 3 3-1 1-3zm-2 1.5c.28 0 .5.22.5.5s-.22.5-.5.5-.5-.22-.5-.5.22-.5.5-.5z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Maine businesses and U.S. consumers alike agree that the Maine brand influences the development of products and services. In fact, U.S. consumers are willing to pay <strong>22% more<\/strong> for Maine products and services. <\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2\"><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-ic_compass\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 8 8\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M4 0c-2.2 0-4 1.8-4 4s1.8 4 4 4 4-1.8 4-4-1.8-4-4-4zm0 1c1.66 0 3 1.34 3 3s-1.34 3-3 3-3-1.34-3-3 1.34-3 3-3zm2 1l-3 1-1 3 3-1 1-3zm-2 1.5c.28 0 .5.22.5.5s-.22.5-.5.5-.5-.22-.5-.5.22-.5.5-.5z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Maine businesses and U.S. consumers agree that the Maine brand has a positive effect on the attraction and retention of a skilled workforce. Outdoor brands rate this impact more positively than other business types.<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3\"><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-ic_compass\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 8 8\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M4 0c-2.2 0-4 1.8-4 4s1.8 4 4 4 4-1.8 4-4-1.8-4-4-4zm0 1c1.66 0 3 1.34 3 3s-1.34 3-3 3-3-1.34-3-3 1.34-3 3-3zm2 1l-3 1-1 3 3-1 1-3zm-2 1.5c.28 0 .5.22.5.5s-.22.5-.5.5-.5-.22-.5-.5.22-.5.5-.5z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Maine businesses and U.S. consumers agree that the Maine brand has a positive effect on the economic performance of businesses. Businesses with a higher percentage of Maine sales as well as those in the food, agriculture, marine, and aquaculture sectors rate this impact more positively than other business types.<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4\"><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-ic_compass\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 8 8\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M4 0c-2.2 0-4 1.8-4 4s1.8 4 4 4 4-1.8 4-4-1.8-4-4-4zm0 1c1.66 0 3 1.34 3 3s-1.34 3-3 3-3-1.34-3-3 1.34-3 3-3zm2 1l-3 1-1 3 3-1 1-3zm-2 1.5c.28 0 .5.22.5.5s-.22.5-.5.5-.5-.22-.5-.5.22-.5.5-.5z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">The impact of the Maine brand remains strong both for manufacturers as well as businesses grossing over $10 million in sales. Thus, as Maine businesses compete in the global marketplace, the Maine brand continues to be a differentiator that adds value.<\/span><\/li><\/ul><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_cc3b69-ed .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_cc3b69-ed .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_cc3b69-ed\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" \/><\/div><\/div>\n\n\n<style>#kt-layout-id_3a0a52-e2 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_3a0a52-e2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_3a0a52-e2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}#kt-layout-id_3a0a52-e2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_3a0a52-e2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_3a0a52-e2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_3a0a52-e2\" class=\"kt-row-layout-inner kt-layout-id_3a0a52-e2\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-left-golden kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_2f7871-b5 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_2f7871-b5 > .kt-inside-inner-col,.kadence-column_2f7871-b5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_2f7871-b5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_2f7871-b5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_2f7871-b5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_2f7871-b5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_2f7871-b5{position:relative;}@media all and (max-width: 1024px){.kadence-column_2f7871-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_2f7871-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_2f7871-b5\"><div class=\"kt-inside-inner-col\">\n<p data-block-type=\"core\"><strong>Methodology<\/strong><\/p>\n\n\n\n<p data-block-type=\"core\">Online survey of 250 Maine business leaders from January &#8211; August 2023 promoted through public presentations, MaineBiz forum, and online ad, direct email marketing, distribution by chambers of commerce and trade associations, and follow-up phone calls.<\/p>\n\n\n\n<p data-block-type=\"core\">Online survey of 500 U.S. consumers conducted on www.cloudresearch.com in May 2023.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_877b68-9d > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_877b68-9d > .kt-inside-inner-col,.kadence-column_877b68-9d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_877b68-9d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_877b68-9d > .kt-inside-inner-col{flex-direction:column;}.kadence-column_877b68-9d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_877b68-9d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_877b68-9d{position:relative;}@media all and (max-width: 1024px){.kadence-column_877b68-9d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_877b68-9d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_877b68-9d\"><div class=\"kt-inside-inner-col\">\n<p data-block-type=\"core\"><strong>Research Team<\/strong><\/p>\n\n\n\n<p data-block-type=\"core\">Caroline Paras, MA<br>Norm O&#8217;Reilly, MA, MBA, PhD, CPA<br>Erin Percival Carter, PhD<br>Melanie Brooks, MA<br>Connor Blake, MBA<br>Robyn Dumont, MPPM<br>Clare Murray, MS<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_48aa25-7c .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_48aa25-7c .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_48aa25-7c\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" \/><\/div><\/div>\n\n\n<style>#kt-layout-id_26a8d6-2b > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_26a8d6-2b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_26a8d6-2b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_26a8d6-2b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_26a8d6-2b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_26a8d6-2b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_26a8d6-2b\" class=\"kt-row-layout-inner kt-layout-id_26a8d6-2b\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_5f0bec-0b > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_5f0bec-0b > .kt-inside-inner-col,.kadence-column_5f0bec-0b > 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https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/logos-for-maine-brand-study-634x178.png 634w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/logos-for-maine-brand-study-846x237.png 846w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/logos-for-maine-brand-study-951x266.png 951w, https:\/\/umaine.edu\/business\/wp-content\/uploads\/sites\/6\/2023\/12\/logos-for-maine-brand-study-1268x355.png 1268w\" sizes=\"auto, (max-width: 320px) 85vw, (max-width: 768px) 67vw, (max-width: 1024px) 62vw,2113px\" \/><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Download PDF Survey Q&amp;A Respondents Key Findings\/Methodology Maine Brand Study With a moniker like Vacationland, the state of Maine has always positioned itself as an escape from ordinary pressures. Maine sometimes has struggled, however, to convince corporations that it was also a serious place to do business, competitive with other states on taxes, regulation and [&hellip;]<\/p>\n","protected":false},"author":1853,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-26632","page","type-page","status-publish","hentry"],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","archive_9_5":"","portrait_3x4":"","image_16_9":"","image_15_7":"","image_25_7":"","3col-image_16_9":"","3col-image_15_7":"","3col-image_full":"","4col-image_16_9":"","4col-image_15_7":"","4col-image_full":"","6col-image_16_9":"","6col-image_15_7":"","6col-image_full":"","8col-image_16_9":"","8col-image_15_7":"","8col-image_full":"","9col-image_16_9":"","9col-image_15_7":"","9col-image_full":"","12col-image_16_9":"","12col-image_15_7":"","12col-image_full":"","post-thumbnail":"","gform-image-choice-sm":"","gform-image-choice-md":"","gform-image-choice-lg":"","umaps-featured-image":"","umaps-icon-size":""},"post_excerpt_stackable_v2":"<p>Download PDF Survey Q&amp;A Respondents Key Findings\/Methodology Maine Brand Study With a moniker like Vacationland, the state of Maine has always positioned itself as an escape from ordinary pressures. Maine sometimes has struggled, however, to convince corporations that it was also a serious place to do business, competitive with other states on taxes, regulation and business climate. Since the publication of Maine\u2019s Economic Development Strategy in 2020-2029, the state has demonstrated a renewed emphasis in its natural assets, including farms, forests, and fisheries, as sources of innovation, entrepreneurship, and job creation. These trends inspired us to undertake the Maine Brand&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"mbrooks","url":"https:\/\/umaine.edu\/business\/blog\/author\/mbrooks\/"},"comments_num_v2":"0 comments","taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"mbrooks","author_link":"https:\/\/umaine.edu\/business\/blog\/author\/mbrooks\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/umaine.edu\/business\/wp-json\/wp\/v2\/pages\/26632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/umaine.edu\/business\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/umaine.edu\/business\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/umaine.edu\/business\/wp-json\/wp\/v2\/users\/1853"}],"replies":[{"embeddable":true,"href":"https:\/\/umaine.edu\/business\/wp-json\/wp\/v2\/comments?post=26632"}],"version-history":[{"count":46,"href":"https:\/\/umaine.edu\/business\/wp-json\/wp\/v2\/pages\/26632\/revisions"}],"predecessor-version":[{"id":26696,"href":"https:\/\/umaine.edu\/business\/wp-json\/wp\/v2\/pages\/26632\/revisions\/26696"}],"wp:attachment":[{"href":"https:\/\/umaine.edu\/business\/wp-json\/wp\/v2\/media?parent=26632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}