Norm O’Reilly Sport Business Journal Articles

 

 

 

Sports Business Journal Articles

Burton, R. and O’Reilly, N. (2020), “Could COVID-19 kill a long-standing sports league?”, Sports Business Journal, July 27-August 2, Vol. 23, No. 16, page 25.

Burton, R. and O’Reilly, N. (2020), “The return from COVID-19: How can organizations protect themselves”, Sports Business Journal, June 29-July 5, Vol. 23, No. 13, page 24.

Burton, R. and O’Reilly, N. (2020), “Let’s be honest on ‘new normal’”, Sports Business Journal, May 25-31, Vol. 23, No. 8, page 25.

Burton, R. and O’Reilly, N. (2020), “Fan bases are shifting under a demographic wave of esports”, Sports Business Journal, April 20-26, Vol. 23, No. 3, page 36.

Burton, R. and O’Reilly, N. (2020), “It’s time to ‘glocalize’ team thinking”, Sports Business Journal, March 16-22, Vol. 22, No. 47, page 16.

Burton, R. and O’Reilly, N. (2020), “NHL on solid ice to move up to No. 3 league”, Sports Business Journal, February 10-16, Vol. 22, No. 42, page 34.

Burton, R. and O’Reilly, N. (2020), “The decade of NIL is here – what’s next for sports business?”, Sports Business Journal, January 6-12, Vol. 22, No. 37, page 27.

Burton, R. and O’Reilly, N. (2019), “Yes, the Olympics still matter for brands”, Sports Business Journal, November 25-December 1, Vol. 22, No. 33, page 48.

Burton, R. and O’Reilly, N. (2019), “Murky waters ahead for gender debate in sports”, Sports Business Journal, October 14-20, Vol. 22, No. 27, page 38.

Burton, R. and O’Reilly, N. (2019), “Truth and fiction in the circus of sports business”, Sports Business Journal, September 9-15, Vol. 22, No. 22, page 26.

Burton, R. and O’Reilly, N. (2019), “Women’s pro hockey needs full support from partner leagues”, Sports Business Journal, July 29-August 4, Vol. 22, No. 16, page 51.

Burton, R. and O’Reilly, N. (2019), “Federations must buy into inclusivity for leadership”, Sports Business Journal, June 24-30, Vol. 22, No. 12, page 30.

Burton, R. and O’Reilly, N. (2019), “A warning for those selling sponsorships”, Sports Business Journal, May 20-26, Vol. 22, No. 7, page 30.

Burton, R. and O’Reilly, N. (2019), “Sports gambling: True aftershocks on horizon”, Sports Business Journal, April 15-21, Vol. 22, No. 2, page 36.

Burton, R. and O’Reilly, N. (2019), “IOC might just be getting better at bid process”, Sports Business Journal, March 11-17, Vol. 21, No. 46, page 34.

Burton, R. and O’Reilly, N. (2019), “Marijuana may be legal but marketing it is not”, Sports Business Journal, January 14-20, Vol. 21, No. 38, page 26.

Burton, R. and O’Reilly, N. (2018), “Online courses for NCAA student athletes: Is the end at hand?”, Sports Business Journal, December 3-9, Vol. 21, No. 33, page 44.

Burton, R. and O’Reilly, N. (2018), “Olympic bids shed light on flawed process”, Sports Business Journal, November 5-11, Vol. 21, No. 29, page 30.

Burton, R. and O’Reilly, N. (2018), “Content may still be king but future is complicated”, Sports Business Journal, October 1-7, Vol. 21, No. 24, page 27.

Burton, R. and O’Reilly, N. (2018), “The business of doping: What about the athlete left behind?”, Sports Business Journal, September 3-9, Vol. 21, No. 20, page 32.

Burton, R. and O’Reilly, N. (2018), “Pyeongchang lessons: Norway, Norway, Norway”, Sports Business Journal, August 6-12, Vol. 21, No. 16, page 34.

Burton, R. and O’Reilly, N. (2018), “A bid to watch: Race for the 2026 Winter Games”, Sports Business Journal, July 9-15, Vol. 21, No. 12, page 44.

Burton, R. and O’Reilly, N. (2018), “The 2018 FIFA World Cup – a true test for the property”, Sports Business Journal, June 4-10, Vol. 21, No. 8, page 23.

Burton, R. and O’Reilly, N. (2018), “Follow-up question: Does college basketball’s scandal matter?” Sports Business Journal, May 7-13, Vol. 21, No. 4, page 23.

Burton, R. and O’Reilly, N. (2018), “Change is coming: How sports can embrace, grow with it”, Sports Business Journal, April 9-15, Vol. 20, No. 49, page 13.

Burton, R. and O’Reilly, N. (2018), “Marketers can still find success within context of failure”, Sports Business Journal, February 26-March 4, Vol. 20, No. 43, page 27.

Burton, R. and O’Reilly, N. (2018), “Sporting events as targets: The increasingly scary reality”, Sports Business Journal, January 29-February 4, Vol. 20, No. 39, page 22.

Burton, R. and O’Reilly, N. (2017), “Giving college athletes what they really need”, Sports Business Journal, December 11-17, Vol. 20, No. 34, page 34.

Burton, R. and O’Reilly, N. (2017), “The esports wave: Get on board or wipe out with naysayers”, Sports Business Journal, October 30-November 5, Vol. 20, No. 28, page 27.

Burton, R. and O’Reilly, N. (2017), “Is there any chance for U.S.-based super clubs?” Sports Business Journal, September 18-24, Vol. 20, No. 22, page 26.

Burton, R. and O’Reilly, N. (2017), “Paris, L.A. can shift the paradigm”, Sports Business Journal, August 14-20, Vol. 20, No. 17, page 31.

Burton, R. and O’Reilly, N. (2017), “Playing futurist: Trends that could be sports biz mainstays”, Sports Business Journal, July 17-23, Vol. 20, No. 13, page 15.

Burton, R. and O’Reilly, N. (2017), “Intriguing situation setting up for Formula One in the U.S.”, Sports Business Journal, May 22-28, Vol. 20, No. 6, page 14.

Burton, R. and O’Reilly, N. (2017), “A look Down Under shows special strategy in launching a league”, Sports Business Journal, April 17-23, Vol. 20, No. 1, page 34.

Burton, R. and O’Reilly, N. (2017), “Diversity in professional football: Looking north to Canada”, Sports Business Journal, March 13-19, Vol. 19, No. 45, page 23.

Burton, R. and O’Reilly, N. (2017), “The Paralympic Games: A growth stock if ever there was one”, Sports Business Journal, February 6-12, Vol. 19, No. 40, page 27.

Burton, R. and O’Reilly, N. (2016), “Mandate for sports: Develop ‘whole athlete,’ not just ability”, Sports Business Journal, November 7-13, Vol. 19, No. 30, page 29.

Burton, R. and O’Reilly, N. (2016), “The ‘secrets’ for success that NCAA athletes need to know”, Sports Business Journal, October 10-16, Vol. 19, No. 26, page 29.

Burton, R. and O’Reilly, N. (2016), “Reading the tea-leaves: Will expansion transcend borders?” Sports Business Journal, August 29-September 4, Vol. 19, No. 20, page 21.

Burton, R. and O’Reilly, N. (2016), “In a two-nation NHL league, why is only one alive in postseason?”, Sports Business Journal, May 30-June 5, Vol. 19, No. 8, page 21.

Burton, R. and O’Reilly, N. (2016), “Rio 2016: Pending doom or standard pre-Games bashing?” Sports Business Journal, April 18-24, Vol. 18, No. 51, page 33.

Burton, R. and O’Reilly, N. (2016), “IOC’s Rule 40 has potential to be sponsorship game changer”, Sports Business Journal, March 7-13, Vol. 18, No. 45, page 23.

Burton, R. and O’Reilly, N. (2016), “How athlete decisions can lead to a sponsorship revolution”, Sports Business Journal, February 15-21, Vol. 18, No. 42, page 27.

Burton, R. and O’Reilly, N. (2015), “IOC has opportunity to create true international sports network”, Sports Business Journal, November 2-8, Vol. 18, No. 29, page 25.

Burton, R. and O’Reilly, N. (2015), “Can more sponsors seize the day, and the activation?” Sports Business Journal, October 5-11, Vol. 18, No. 25, page 31.

Burton, R. and O’Reilly, N. (2015), “Rollerball flashback: How virtual reality replaces violence”, Sports Business Journal, August 17-23, Vol. 18, No. 18, page 33.

Burton, R. and O’Reilly, N. (2015), “Top 10 list of reasons why the NCAA still matters”, Sports Business Journal, June 15-21, Vol. 18, No. 10, page 41.

Burton, R. and O’Reilly, N. (2015), “Are we serious enough about diversity to welcome all?” Sports Business Journal, May 11-17, Vol. 18, No. 5, 23.

Burton, R. and O’Reilly, N. (2015), “Second-tier events, health initiatives will gain foothold in 2015”, Sports Business Journal, February 2-8, Vol. 17, No. 40, 22.

Burton, R. and O’Reilly, N. (2014), “Space: The next frontier in sports sponsorship”, Sports Business Journal, November 24-30, Vol. 17, No. 32, 35.

Burton, R. and O’Reilly, N. (2014), “This industry could learn something from scholars”, Sports Business Journal, October 13-19, Vol. 17, No. 26, 43.

Burton, R. and O’Reilly, N. (2014), “Benefits of long-term sports partnership worth going ‘all-in’”, Sports Business Journal, September 8-14, Vol. 17, No. 21, 29.

Burton, R. and O’Reilly, N. (2014), “CrossFit shows strength to excel among participatory sports”, Sports Business Journal, August 11-17, Vol. 17, No. 17, 21

Burton, R. and O’Reilly, N. (2014), “How will Olympic sponsors respond to future host sites?” Sports Business Journal, March 10-16, Vol. 16, No. 45, 11.

Burton, R. and O’Reilly, N. (2014), “Bach’s history a signal that his leadership will be proactive”, Sports Business Journal, February 10-16, Vol. 16, No. 41, 25.

Burton, R. and O’Reilly, N. (2013), “The growing, changing nature of sports management instruction”, Sports Business Journal, December 16-22, Vol. 16, No. 35, 35.

Burton, R. and O’Reilly, N. (2013), “How to spot, benefit from next disruptive innovation in sports”, Sports Business Journal, November 4-10, Vol. 16, No. 29, 25.

Burton, R. and O’Reilly, N. (2013), “What is yours sports property doing to build, keep its fan base?”, Sports Business Journal, July 22-28, Vol. 16, No. 14, 29.

Burton, R. and O’Reilly, N. (2013), “Has experience trumped sports in sponsorship market?”, Sports Business Journal, June 17-23, Vol. 16, No. 10, 25.

Burton, R. and O’Reilly, N. (2013), “Are big numbers masking competition for sponsorship dollars?”, Sports Business Journal, May 27-June 2, Vol. 16, No. 7, 29.

Burton, R. and O’Reilly, N. (2013), “Assessing the impact of the NHL lockout on fans, sponsors”, Sports Business Journal, February 18-24, Vol. 15, No. 42, 25.

Burton, R. and O’Reilly, N. (2013), “How to bridge the sports research – practitioner divide”, Sports Business Journal, January 21-27, Vol. 15, No. 38, 19.

Burton, R. and O’Reilly, N. (2012), “How fan, sponsor reactions factor into team decisions”, Sports Business Journal, December 10-16, Vol. 15, No. 34, 35.

Burton, R. and O’Reilly, N. (2012), “Grey Cup’s centennial should have marketers taking notice”, Sports Business Journal, November 12-18, Vol. 15, No. 30, 25.

Burton, R. and O’Reilly, N. (2012), “Are ads featuring female athletes effective with consumers?”, Sports Business Journal, October 15-21, Vol. 15, No. 26, 21.

Burton, R. and O’Reilly, N. (2012), “Soaring cost of Olympic host bids concerns Ueberroth”, Sports Business Journal, August 20-26, Vol. 15, No. 18, 27. Found at: http://www.sportsbusinessdaily.com/Journal/Issues/2012/08/20/Opinion/Burton-OReilly.aspx.

Burton, R. and O’Reilly, N. (2012), “Beyond London: Building an Olympic fan, sponsor interest”, Sports Business Journal, July 30-August 5, Vol. 15, No. 15, 21.

Burton, R. and O’Reilly, N. (2012), “Deighton balances economic realities with legacy expectations”, Sports Business Journal, June 18-24, Vol. 15, No. 10, 33.

Burton, R. and O’Reilly, N. (2012), “How IOC’s Pound sees anti-doping, marketing efforts evolving”, Sports Business Journal, April 23-29, Vol. 15, No. 2, 23.

Burton, R. and O’Reilly, N. (2012), “When Goliath doesn’t win – and why”, Sports Business Journal, February 13-19, Vol. 14, No. 41, 22.

Burton, R. and O’Reilly, N. (2012), “Sports industry must find moral courage to act amid crisis”, Sports Business Journal, January 2-8, Vol. 14, No. 35, 21.

Burton, R. and O’Reilly, N. (2011), “Reasons to believe in India football league”, Sports Business Journal, November 21-27, Vol. 14, No. 30, 43.

Burton, R. and O’Reilly, N. (2011), “Forecast calls for stormy NBA, shifting fronts for NCAA, USOC”, Sports Business Journal, October 24-30, Vol. 14, No. 26, 25.

Burton, R. and O’Reilly, N. (2011), “How can sports compete for the hearts, minds of youth”, Sports Business Journal, September 26-October 2, Vol. 14, No. 22, 24.

Burton, R. and O’Reilly, N. (2011), “Results of Canadian sponsorship study relevant for everyone”, Sports Business Journal, August 22-28, Vol. 14, No. 18, 25.

Burton, R. and O’Reilly, N. (2011), “Gender equity best served by creativity, not loopholes”, Sports Business Journal, July 18-24, Vol. 14, No. 13, 22.

Burton, R. and O’Reilly, N. (2011), “The secrets of leadership are often found at the bottom”, Sports Business Journal, June 6-12, Vol. 14, No. 8, 20.

Burton, R. and O’Reilly, N. (2011), “Failing to prepare athletes for lifestyle only feeds problem”, Sports Business Journal, April 25-May 1, Vol. 14, No. 2, 21.

Burton, R. and O’Reilly, N. (2011), “As NFL lockout continues, sponsors near the death zone”, Sports Business Journal, March 28-April 3, Vol. 13, No. 47, 41.

Burton, R. and O’Reilly, N. (2011), “Resurgence changing how sports world views Canadian market”, Sports Business Journal, February 28-March 6, Vol. 13, No. 44, 24.

Burton, R. and O’Reilly, N. (2011), “Understanding why sponsorship continues to grow”, Sports Business Journal, January 24-30, Vol. 13, No. 39, 20.

Burton, R. and O’Reilly, N. (2010), “What Americans can learn from Sports Day in Canada?” Sports Business Journal, December 20-26, Vol. 13, No. 34, 38.

Burton, R. and O’Reilly, N. (2010), “Could sponsor alliance spread to North American sports?” Sports Business Journal, September 27-October 3, Vol. 13, No. 22, 21.

Burton, R. and O’Reilly, N. (2010), “Assessing Vancouver after facts, accusations, shades of truth?” Sports Business Journal, August 30-September 5, Vol. 13, No. 18, 21.

Burton, R. and O’Reilly, N. (2010), “When athletes become legends, do their sponsors also?” Sports Business Journal, August 2-8, Vol. 13, No. 15, 22.

Burton, R. and O’Reilly, N. (2010), “Why lacrosse’s popularity is spreading across the U.S.”, Sports Business Journal, May 31-June 6, Vol. 13, No. 7, 21.

Burton, R. and O’Reilly, N. (2010), “Analysis must show NHL the value of Olympic competition”, Sports Business Journal, May 3-9, Vol. 13, No. 3, 21.

Burton, R. and O’Reilly, N. (2010), “U.N. role offers IOC chance to place sport amid global priorities”, Sports Business Journal, April 5-11, Vol. 12, No. 48, 21.

Burton, R. and O’Reilly, N. (2010), “Opportunity now for Paralympics to grab N. American spotlight”, Sports Business Journal, March 15-21, Vol. 12, No. 45, 36.

Burton, R. and O’Reilly, N. (2010), “NHL must be strong on power plays of innovation, globalization”, Sports Business Journal, February 22-28, Vol. 12, No. 42, 21.

Burton, R. and O’Reilly, N. (2010), “Why Canada’s Paint the Town Red program looks like a winner”, Sports Business Journal, January 18-24, Vol. 12, No. 37, 12.

Burton, R. and O’Reilly, N. (2009), “Party favors for sports: Strong USOC, spectacular World Cup”, Sports Business Journal, December 21-27, Vol. 12, No. 34, 33.

Burton, R. and O’Reilly, N. (2009), “U.S. facing a generation without playing host to Olympics”, Sports Business Journal, November 9-15, Vol. 12, No. 28, 25.

Burton, R. and O’Reilly, N. (2009), “Forecast for 2016 Olympics vote: Dollars vs. development”, Sports Business Journal, September 28-October 4, Vol. 12, No. 22, 29.

Burton, R. and O’Reilly, N. (2009), “Consider intangibles when weighing Olympic host city benefits”, Sports Business Journal, September 7-13, Vol. 12, No. 19, 33.