Norm O’Reilly Publications

Books

O’Reilly, N., Seguin, B., Abeza, G., & Narraine, M. (2022, in press). “Sport Marketing: A Canadian Perspective: 3rd Edition”, Human Kinetics Books, Canada.

O’Reilly, N., Abeza, G., & Harrison, M. (2021). “Sport Sponsorship Insights”, Routledge.

O’Reilly, N. & Burton, R. (2021, in press). “Business the NHL Way: A Business Playbook from the Fastest Game on Ice”, University of Toronto Press, Canada.

Burton, R., O’Reilly, N., Hirsham, J, Dolich, A., & Lawrence, H. (2021). “The 20 Secrets of Success for a Student-Athlete”, 2nd Edition, Ohio University Press, Athens, USA.

Abeza, G., O’Reilly, N., Sanderson, J. & Fredrick, E. (2021). “Contemporary Issues in Social Media in Sport”, World Science Publishing, Singapore.

Foster, G., O’Reilly N., & Davila, A. (2020). “Sports Business Management: Decision-Making Around the Globe”, 2nd Edition, Routledge (Taylor & Francis), USA.

Finch, D., O’Reilly, N., Abeza, G., Clark, B., & Legg, D. (2020). “Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities”, IGI Global Publishing: Business Science Reference, Hershey, PA, USA.

Burton, R., O’Reilly, N., Hirsham, J, Dolich, A., & Lawrence, H. (2018). “The 20 Secrets of Success for a Student-Athlete Who Won’t Go Pro”, Ohio University Press, Athens, USA.

Burton, R. & O’Reilly, N. (2016). “Sport Business Unplugged: Leadership Challenges from the World of Sports”, Syracuse University Press, Syracuse, USA.

Foster, G., O’Reilly N., & Davila, A. (2016). “Sports Business Management: Decision-Making Around the Globe”, Routledge (Taylor & Francis), USA.

O’Reilly, N, Pound, R, Burton, R., Seguin, B., & Brunette, M. (2015). “Global Sports Marketing: Sponsorship, Ambush Marketing and the Olympic Games”, Fitness Information Technology, USA.

O’Reilly, N. & Brunette, M. (2013). “Public-Private Partnerships in Physical Activity and Sport”, Human Kinetics Books, Champaign, IL, USA.

O’Reilly, N. and Seguin, B. (2012). “Sport Marketing: A Canadian Perspective: 2nd Edition”, Thomson Nelson Publishers, Canada.

O’Reilly, N. (2009). “Sponsorship Evaluation: Agency Theory, Performance Measurement, Expert Consultation, Case Studies, and a Process Model”, VDM Publishing, Germany.

O’Reilly, N. and Seguin, B. (2009). “Sport Marketing: A Canadian Perspective”, Thomson Nelson Publishers, Canada.

Dewan, T., K. Jensen, C. Farrell, & N. O’Reilly (2005) Marketing: What is it Good For? Copley Publishers, Canada.

Book Chapters and Contributions

Savage, N. & O’Reilly, N. (2021). “Converting Traditional Cycling to a Virtual Platform”, in Handbook of Research on Pathways and Opportunities Into the Business of Esports, IGI Publishing.

O’Reilly, N. (2021). “Sponsorship Evaluation”, Sage Encyclopedia of Sport Management, Paul Pedersen, Editor.

O’Reilly, N. (2020, in press). “Measuring the Impact of your Event: Financial and Non-Financial Assessment”: in Lawrence & Wells, Event Management Blueprint: Creating and Managing Successful Sports Events, 2nd Edition, Kendall Hunt.

O’Reilly, N., & Abeza, G. (2020, In Press). The impact of Covid-19 on sport sponsorship: The views of industry professionals. In P. M. Pedersen, B. J. Ruihley, & B. Li (Eds.), Sport and the pandemic: Perspectives on Covid-19’s impact on the sport industry (pp. TBD). London: Routledge.

O’Reilly, N. (2020, in press). “Ownership and Professional Sport Leagues”, in Routledge Handbook of Sport Governance, David Shilbury and Lesley Ferkins, Editors.

Abeza, G., & O’Reilly, N. (2018). “Social, Digital, and Mobile Media in Sport Marketing” in Schwarz, E. and Hunter, J. (Eds.), Advanced Theory and Practice in Sport Marketing (3rd Ed.)., Routledge.

O’Reilly, N. (2015) – Short Chapter Contribution; in Lawrence, H.J. & Wells, M. (Eds.). Event management blueprint: Creating and managing successful sports events (2nd ed.). Dubuque, IA: Kendall Hunt. httpss://www.kendallhunt.com/store-product.aspx?id=303277

Griggs, G., Freeman, I., Knight, P. & O’Reilly, N. (2014). “A vision of London in the twenty-first century or just terrifying monsters: a semiotic analysis of the official mascots for the London 2012 Olympic and Paralympic Games”, in Leisure, Culture and the Olympic Games, Editor: John Horne, p. 76-91.

Abeza, G. O’Reilly, N., Burton. R., Seguin, B. & Baka, R. (2013). “National Olympic Hospitality Houses: Objectives, variations, and mini-cases.” In Baka, R. & Hess, R. (Eds.), On the Periphery: New Perspectives on the Olympic movement.

O’Reilly, N. (2013). “Portfolio theory and the management of professional sports clubs: The case of Maple Leaf Sports and Entertainment “, in Handbook of Research on Sport and Business, Editors: Harald Dolles & Sten Söderman, p. 333-349.

Burton, O’Reilly, & Seguin (2012). Chapter 9: Stakeholder Perceptions of Short-term Marketing Tactics During the Olympics. In Maennig, W., & Zimbalist, A. S. (Eds.). (2012). International handbook on the economics of mega sporting events. Edward Elgar Publishing.

Peer-Reviewed Journal Articles

Foster, G., O’Reilly, N., & Naidu, Z. (2021). Playing-Side Analytics in Team Sports: Multiple Directions, Opportunities, and Challenges. Sports Act. Living 3:671601. doi: 10.3389/fspor.2021.671601

Finch, D., Abeza, G., O’Reilly, D., & Mikkelson, A. (in press). “Esport Sponsorship: Practitioners’ Perspectives on Emerging Trends.” Journal of Brand Strategy.

Berdnikov, M., O’Reilly, N., & Abeza, G. (2021, in press). Exploring the involvement of athletes in influencing a host country’s image via social media: the case of the Rio 2016 Olympic Games, International Journal of Sport Management and Marketing.

Moore, S.A., Faulkner, G., Rhodes, R.E., Brussoni, M., Chulak-Bozzer, T., Ferguson, L.J., Mitra, R., O’Reilly, N., Spence, J.C., Vanderloo, L.M., & Tremblay, M.S. (2020). “Impact of the COVID-19 virus outbreak on movement and play behaviours of Canadian children and youth: a national survey”, International Journal of Behavioral Nutrition and Physical Activity, 17(85), DOI: 10.1186/s12966-020-00987-8

Wegner, C., Lawrence-Benedict, H.J., Jordan, J.S., & O’Reilly N. (2020). “Commercialized Fitness Clubs: Gender and Competitive Athletic Identities”, International Journal of Sport Management, 20, 151-173.

Foster, G. & O’Reilly, N. (2020): Sporting Club Stakeholder Alignment: Key Stakeholder Relationships and their Association with On-The-Field and Off-The-Field Performance, Journal of Global Sport Management, DOI: 10.1080/24704067.2020.1805213

Abeza, G., Boesen, M., O’Reilly, N. & Minkove, J. (in press). “Qatar 2022 world cup and a challenge for FIFA’s president: Designing a context-based decision-making approach.” Case Studies in Sport Management, 9(1), 7-11.

O’Reilly, N., Abeza, G., Fodor, A., MacIntosh, E., Nadeau, J., MacAdam, L., Pasqualicchio, G., Dottori, M. and Lawrence, H.J. (2020), “Impact studies in sport: the development of an assessment process model”, Sport, Business and Management, Vol. 10 No. 4, pp. 381-402. https://doi.org/10.1108/SBM-05-2018-0037

Finch, D., Legg, D., O’Reilly, N., Wright, S. & Norton, B. (2020). “A social capital view of an Olympic and Paralympic Games bid exploration process”, European Sport Management Quarterly, DOI: 10.1080/16184742.2020.1748082

Faulkner G, Rhodes RE, Vanderloo LM, Chulak-Bozer T, O’Reilly N, Ferguson L, & Spence JC. (2020). Physical activity as a coping strategy for mental health due to the COVID-19 virus: A potential disconnect among Canadian adults? Frontiers in Communication (Health Communication)org/10.3389/fcomm.2020.571833.

Abeza, G., O’Reilly, N., & Minkove, J. (2020). “Relationship Marketing: Revisiting the Scholarship in Sport Management and Sport Communication, International Journal of Sport Communications. Advance online publication. https://doi.org/10.1123/ijsc.2020-0052.

Abeza, Gashaw, Braunstein-Minkove, Jessica R., Séguin, Benoit, O’Reilly, Norm, Kim, Ari, & Abdourazakou. Yann. (2020). Ambush Marketing Via Social Media: The Case of the Three Most Recent Olympic Games. International Journal of Sport Communication. Advance online publication. https://doi.org/10.1123/ijsc.2020-0266.

Hasani, T. & O’Reilly, N. (2020). “Analyzing antecedents affecting the organizational performance of start-up businesses”, Journal of Entrepreneurship in Emerging Economics, DOI: 10.1108/JEEE-08-2019-0116

Abeza, G., O’Reilly, N., Finch, D., Seguin, B., & Nadeau, J. (in press). “The Role of Social Media in the Co-Creation of Value in Relationship Marketing: A Multi-Domain Study”, Journal of Strategic Marketing.

Lawrence, H.J., O’Reilly, N., Speck, A., Ullrich, C., & Robles, K. (2020). “The determinants of season ticket holder advocacy in the NCAA football bowl subdivision”, Sport, Business and Management

Naraine, M., O’Reilly, N., Levallet, N. & Wanless, L. (2020), “If you build it, will they log on? Wi–Fi usage and behavior while attending National Basketball Association games”, Sport, Business and Management, 10(2), 207-226. https://doi.org/10.1108/SBM-02-2019-0016

Ströbel, T., Ridpath, B.D., Woratschek, H., O’Reilly, N., Buser, M., & Pfahl, M. (2020). “Co-Branding Through an International Double Degree Program: A Single Case Study in Sport Management Education”, Sport Management Education Journal, 14(2), 119-128.

Dottori, M., Faulkner, G., Rhodes, R., O’Reilly, N., Vanderloo, L. & Abeza, G. (2019). Lost in Knowledge Translation: Media Framing of Physical Activity and Sport Participation. International Journal of Sport Communication, 12(4), 209-530.

Abeza, G., O’Reilly, N., Prior, D., Huybers, T., & Mazanov, J. (2019). The impact of scandal on sport consumption: Do different scandal types have different levels of influence on different consumer segments? European Sport Management Quarterly.

Berry, T. R., Yun, L., Faulkner, G., Latimer-Cheung, A. E., O’Reilly, N., Rhodes, R. E., Spence, J. C., Tremblay, M. S., & Vanderloo, L.M. (2020). Population-level evaluation of ParticipACTION’s 150 Play List: A mass-reach campaign with mass participatory events. International Journal of Health Promotion and Education, 58(6), 297-310. https://doi.org/10.1080/14635240.2019.1695527 

Abeza, G., O’Reilly, N., & Seguin, B. (2019). “Social Media in Relationship Marketing: The Perspective of Professional Sport Managers in the MLB, NBA, NFL, and NHL”, Communication and Sport, 70(1), 80-109. Top Cited article in Communication and Sport, 2018 to 2020 (3 year period).

O’Reilly, N. (2020). “Professional team ownership models in North America”, Routledge Handbook of Sport Governance, edited by David Shilbury, and Lesley Ferkins, Taylor & Francis Group, 2020. ProQuest Ebook Central.

Finch, D., Nadeau, J., Foster, B., O’Reilly, N., Bates, K., & Stec, D. (2019). “Extending the Reach of Management Research to Industry – A Question of Legitimacy”, Journal of University Industry Collaboration, 1(2), 58-78.

Abeza, G., Finch, D., O’Reilly, N., MacIntosh, E., & Nadeau, J. (2019). “An Integrative Model of Sport Relationship Marketing: Transforming Insights Into Action”, Journal of Sport Management, 33(4), 343-360.

Rhodes, R., Spence, J.C., Berry, T., Faulkner, G., Latimer-Cheung, A.E., O’Reilly, N., Tremblay, M.S., and Vanderloo, L. (2019). “Parental support of the Canadian 24-hour movement guidelines for children and youth: prevalence and correlates”, BMC Public Health, 19. doi:10.1186/s12889-019-7744-7

Rhodes, R., Berry T., Spence, J.C., Faulkner, G., Latimer-Cheung, A.E., O’Reilly, N., Tremblay, M.S., and Vanderloo, L. (2019). “Application of the Multi-Process Action Control Framework to Understand Parental Support of Child and Youth Physical Activity, Sleep and Screen Time Behaviours”, Applied Psychology, Health & Well-Being, 11(2), 223-239.

Levallet, N., O’Reilly, N., Wanless, E., Naraine, M., Alkon, E., & Longmire, W. (2019). “Enhancing the Fan Experience at Live Sporting Events:The Case of Stadium Wi-Fi, Case Studies in Sport Management Journal, 8, 6-12.

Yun L, Vanderloo LM, Berry TR, Latimer-Cheung AE, O’Reilly N, Rhodes RE, Spence JC, Tremblay MS and Faulkner G (2019). Political Orientation and Public Attributions for the Causes and Solutions of Physical Inactivity in Canada: Implications for Policy Support. Front. Public Health 7, 153. doi: 10.3389/fpubh.2019.00153

Ellis, D., Patry, P., Seguin, B., & O’Reilly, N. (2019). “Ambush marketing and the Olympic and Paralympic Marks Act: a national sponsor perspective” International Journal of Sport Management & Marketing, 19(3/4), 184-207.

Abeza, G., O’Reilly, N., & Seguin, B. (2019). “The Sequential Funnel-Based Focus Group Design: Adapting the Focus Group for Research in Sport Management”, Journal of Global Sport Management.  https://doi.org/10.1080/24704067.2018.1550621

Bagramian, R., Madill, J., O’Reilly, N., Deshpande, S., Rhodes, R.E., Tremblay, M., Berry, T., & Faulkner, G. (2019). “Evaluation of Sport Participation Objectives within a Health-Focused Social Marketing Sponsorship”, International Journal of Sports Marketing & Sponsorship, 20(2), 206-223.

Dottori, M., Séguin, B., & O’Reilly, N. (2018). Public relations in strategic management: Strategizing in the communicative organization, Journal of Professional Communication, 5(2), 59-98.

O’Reilly, N., Brunette, M.K. & Bradish, C. (forthcoming). “Lifelong female engagement in sport: A framework for advancing girls and women’s participation”, Journal of Applied Sport Management

Priebe, C.S., Latimer-Cheung, A., Berry, T.R., O’Reilly, N., Rhodes, R., Spence, J.C., Tremblay, M.S., & Faulkner, G. (2019). Make Room for Play: An evaluation of a campaign promoting active play. Paper accepted into Journal of Health Communication. DOI: 10.1080/10810730.2019.1572838

Berry T. R., Rhodes, R. E., Ori, E., McFadden, K., Faulkner, G., Latimer-Cheung, A. E., O’Reilly, N., Spence, J. C, Tremblay, M. S., & Vanderloo, L. (2018). “The short-term effects of a mass reach physical activity campaign: An evaluation using hierarchy of effects model and intention profiles”, BMC Public Health, 18:1300, https://doi.org/10.1186/s12889-018-6218-7

Yun, L., Vanderloo, L., Berry, T.R., Latimer-Cheung, A.E., O’Reilly, N., Rhodes, R.E., Spence, J.C., Tremblay, M.S., & Faulkner, G. (2018). “Assessing the social climate of physical (in)activity in Canada”, BMC Public Health, 18:1301 https://doi.org/10.1186/s12889-018-6166-2

Lithopoulos, A., Dacin, P. A., Berry, T. R., Faulkner, G., O’Reilly, N., Rhodes, R. E., Spence, J. C., Tremblay, M. S., Vanderloo, L. M., & Latimer-Cheung, A. E. (2018). “Examining the ParticipACTION brand using the brand equity pyramid”. Journal of Social Marketing, 8(4), 378-396. doi: 10.1108/JSOCM-11-2017-0071.

Finch, D., Abeza, G., O’Reilly, N., & Hillenbrand, C. (2018). “Organizational identification and independent sales contractor performance in professional services”, Journal of Services Marketing, https://doi.org/10.1108/JSM-07-2016-0278

Ramanathan, S., White, L., Luciani, A., Berry, T., Deshpande, S., Latimer-Cheung, A., O’Reilly, N., Rhodes, R., Spence, J.C., & Faulkner, G. (2018).  The Utility of Physical Activity Micro-Grants: The ParticipACTION Teen Challenge Program. Health Promotion Practice, 19(2).

Finch, D. O’Reilly, N., McClaren, P.G., Rondeau, K., & Falkenberg, L., (in press). “The Rigor – Relevance Gap in Professional Programs: Bridging the ‘Unbridgeable’ between Higher Education & Practice”, Industry and Higher Education, 93(2), 23-32, DOI:1080/08832323.2018.1425282

Finch, D., O’Reilly, N., & Nadeau, J. (2018). “A Survey of Undergraduate Marketing Programs: An Empirical Analysis of Knowledge Areas and Meta-Skills”, Journal of Education for Business

O’Reilly, N., Stroebel, T., Pfahl, M., & Kahler, J. (2018). “An empirical exploration of sponsorship sales in North American professional sport: Is it time to rethink our approach?”, Sport, Business and Management: An International Journal, 8(1), 15-34.

Pasqualicchio, G., O’Reilly, N., & Elowson, E. (2017). “From 70 Thousand to 7 Million: Integrated Activation as a Driver of Sponsor and Property Reach”, Case Studies in Sport Management Journal, 6(1), 1-9.

Lithopoulos, A., Berry, T. R., Faulkner, G., O’Reilly, N., Rhodes, R. E., Spence, J. C., Tremblay, M. S., Vanderloo, L. M., & Latimer-Cheung, A. E. (2017, October). Examining ParticipACTION’s brand equity: A test of the brand equity pyramid. Journal of Exercise, Movement and Sport, 49, 179.

Abeza, G., O’Reilly, N., Seguin, B., & Nzindukiyimana, O. (2017). “Social Media as a Relationship Marketing Tool in Professional Sport: A Netnographical Exploration”, International Journal of Sport Communication, 7(3), 332-355.

Finch, D., Deephouse, D., O’Reilly, N., Foster, W.M., Falkenberg, L., & Strong, M., (2017). “Institutional Biography and Knowledge Dissemination: An Analysis of Canadian Business School Faculty”, Academy of Management Learning & Education, 16(2), 1–20.

Luciani, A., White, L, Berry, T.R., Deshpande, S., Latimer-Cheung, A., O’Reilly, N., Rhodes, R., Spence, J.C., Tremblay, M.S., & Faulkner, G. (2017). Sports Day in Canada: Examining the benefits for event organizers (2010-2013). International Journal of Health Promotion and Education, 55(2), 66–80.

Abeza, G., O’Reilly, J., Seguin, B. & Nzindukiyimana, O. (2017). “World’s Highest-Paid Athletes, Product Endorsement, and Twitter, Sport, Business and Management: An International Journal, 7(3), 332-355, https://doi.org/10.1108/SBM-08-2016-0040

O’Reilly, N., Armenakyan, A., Lu, I.R.R., Nadeau, J., Heslop, L. & Cakmak, E. (2016). “Sport mega-events and tourism: contrasting the influence of host country and event”, International Journal of Sport Management and Marketing, 16(3/4/5/6), 280-296.

Finch, D., Varella, P., Foster, W., Sundararajan, B., Bates, K., Nadeau, J., O’Reilly, N., & Deephouse, D. (2016). “The business school scorecard: Examining the systematic sources of business school value, Canadian Journal of Administrative Sciences”, 33 (3): 277–289. Nominated for the Best Paper of the Year (2016) Award for CJAS.

Nadeau, J., O’Reilly, N., Cakmak, E., Heslop, L. & Verway, S. (2016). “The Cameo Effect of Host Country and the Transitory Mega-Event: Patterns of Effect on Sponsorship Evaluation for Sport Tourists and Residents”, Journal of Sport Management, 30(6), 656 -671.

Armenakyan, A., O’Reilly, N., Heslop, L., Nadeau, J., & Lu, I.R.R. (2016). “It’s All About My Team: Mega–Sport Events and Consumer Attitudes in a Time Series Approach”, Journal of Sport Management, 2016, 30 (6), 597 -614.

White, L., Luciani, A., Berry, T.R., Deshpande, S., Latimer-Cheung, A., O’Reilly, N., Rhodes, R.E., Spence, R.C., Tremblay, M. & Faulkner, G. (2016). Sports day in Canada: a longitudinal evaluation. International Journal of Health Promotion and Education, 54 (1), 12-23. Winner of the Pittu Laungani award for best paper in IJHPE in 2016.

Finch, D., O’Reilly, N., Deephouse, D.L., Foster, W.M., Dubak, A., & Shaw, J. (2016). “Academic and practitioner antecedents of scholarly outcomes: Examining the role of industry engagement of business school faculty”, Industry and Higher Education, 30(6) 369–381.

Dale, L. P., LeBlanc, A., Orr, K., Berry, T., Deshpande, S., Latimer-Cheung, A., O’Reilly, N., Rhodes, R., Tremblay, M., & Faulkner, G. (2016). Canadian physical activity guidelines for adults: Are Canadians aware? Applied Physiology, Nutrition, and Metabolism, 41, 1008-1011. LINK: dx.doi.org/10.1139/apnm-2016-0115.

Rhodes, R. E., Spence, J. C., Berry, T., Deshpande, S., Faulkner, G., Latimer-Cheung, A., O’Reilly, N., & Tremblay, M. S. (2016). Understanding action control of parent support behavior for child physical activity. Health Psychology, 35(2), 131-140. 

Nadeau, J., O’Reilly, N. & Heslop, L. (2015). “Cityscape Promotions at Mega-Events: The Role of Place Image”, Marketing Intelligence & Planning, 33(2), 147 – 163.

Finch, D., Hillenbrand, C., O’Reilly, N., & Varella, P. (2015). “Psychological contracts and independent sales contractors: An examination of the predictors of contractor-level outcomes”, Journal of Marketing Management, 31(17-18), 1924-1964.

Rhodes, R. E., Spence, J. C., Berry, T., Deshpande, S., Faulkner, G., Latimer-Cheung, A. E., O’Reilly, N. & Tremblay, M. S. (2015). Predicting changes across 12 months in three types of parental support behaviors and mothers’ perceptions of child physical activity. Annals of Behavioral Medicine, 49(6), 853-864.

Abeza, G., O’Reilly, N., Dottori, M., Séguin, B., & Nzindukiyimana, O. (2015): Mixed methods research in sport marketing, International Journal of Multiple Research Approaches, DOI: 10.1080/18340806.2015.1076758. Journal’s 2nd most read article in 2015

Finch, D. O’Reilly, N., Hillenbrand, C. & Abeza, G. (2015). “Standing on the Shoulders of Giants: An Examination of the Interdisciplinary Foundation of Relationship Marketing”, Journal of Relationship Marketing, 14(3), 171-196.

Abeza, G., O’Reilly, N., Seguin, B. & Nzindukiyimana, O. (2015). “Social Media Scholarship in Sport Management Research: A Critical Review”, Journal of Sport Management, 29(6), 601-618. Listed as one of three most Viewed JSM articles from Dec 2015 to March 2016.

LeBlanc AG, Berry T, Deshpande S, Duggan M, Faulkner G, Latimer-Cheung A, O’Reilly N, Rhodes RE, Spence JC, Tremblay MS. Knowledge and awareness of Canadian Physical Activity and Sedentary Behaviour Guidelines: a synthesis of existing evidence. Applied Physiology Nutrition and Metabolism. 40: 1–9 (2015).

O’Reilly, N., & Huybers, T. (2015). “Servicing in Sponsorship: A Best-Worst Scaling Empirical Analysis”, Journal of Sport Management, 29(2), 153-169.

O’Reilly, N., Foster, G., Murray, R., and Shimizu, C. (2015). Merchandise Sales Rank in Professional Sport: Purchase Drivers and Implications for National Hockey League Clubs. Sport, Business, Management: An International Journal, 5(4), 307-324.

O’Reilly, N., Bandeh-Bahman, G., & Lafrance Horning, D. (2015). “Launching a National Sport Organization Loyalty Program: The Case of Club Hockey Canada”, Case Studies in Sport Management Journal, http://dx.doi.org/10.1123/cssm.2014-0031

Finch, D., Deephouse, D., O’Reilly, N., Massie, T., & Hillenbrand, C. (2015). “Follow the leaders? An analysis of convergence and innovation of faculty recruiting practices in US business schools”, Higher Education, DOI 10.1007/s10734-015-9931-5

Abeza, G. Pegoraro, A., Naraine, A., Séguin, B., & O’Reilly, N. (2014). “Activating a Global Sport Sponsorship with Social Media: An Analysis of TOP Sponsors, Twitter, and the 2014 Olympic Games”, International Journal of Sport Management and Marketing, 15(3/4), 184-2013.

O’Reilly, N., Berger, I.E., Hernandez, T., Parent, M.M., & Séguin, B. (2014). “Urban sportscapes: An environmental deterministic perspective on the management of youth sport participation”, Sport Management Review, 18(2), 291-307.

Gibbs, C., O’Reilly, N., & Brunette, M. (2014). “Professional Team Sport and Twitter: Gratifications Sought and Obtained by Followers”, International Journal of Sport Communication, 7(2), 188-213. TOP VIEWED ARTICLE OF IJSC IN 2015.

Abeza, G., & O’Reilly, N. (2014). Social media as a relationship driver: National sport organizations use of social media. Journal of Applied Sport Management. 6(3), 102-125.

O’Reilly, N., Gattinger, A., & Beselt, E. (2014). “Sponsorship Sales in Minor Sport: The Case of the 2013 ITU World Duathlon Championships”, Case Studies in Sport Management Journal, 3(1).

Foster, G., O’Reilly, N., Shimizu, C., Khosia, N., & Murray, R. (2014). Determinants of regional sport network television ratings in MLB, NBA and NHL. Journal of Sport Management, 28(3), 356-375.

Abeza, G., O’Reilly, N., & Nadeau, J. (2014). Sport Communication: A Multidimensional Assessment of the Field’s Development. International Journal of Sport Communication, 7(3), 289 -316.

Desjardins, E., Macintosh, E., O’Reilly, N., & Seguin, B. (2014). “Third and long: Building a sport club brand following a franchise failure.” Journal of Brand Strategy, 2(4), 379-391.

O’Reilly, N. and Brunette, M.K. (2013). “Private-sector–Not-for-profit Partnerships in the Sport and Physical Activity Contexts”. International Journal of Sport and Society, 4(1), 31-45.

Madill, J., O’Reilly, N., and Nadeau, J. (2014). “Financing Social Marketing Programs Through Sponsorship: Implications for Evaluation”, Journal of Social Marketing, 4(1), 22-37.

Knight, P., Freeman, I., Stuart, S., Griggs, g. and O’Reilly, N. (2014). “Semiotic Representations of Olympic Mascots Revisited: Virtual Mascots of the Game 2006-2012, International Journal of Event and Festival Management, 5(1), 74-92.

Abdourazakou, Y., Lorgnier, N., O’Rourke, S., O’Reilly, N., & Abeza, G. (2013). “Fans’ Online Services Expectations and Experiences: The Case of National Basketball Association”. Journal of Sports Science, 1(1), 1-14.

Prior, D.D., O’Reilly, N., Mazanov, J. and Huybers, T. (2013) ‘The impact of scandal on sport consumption: a conceptual framework for future research’, International Journal of Sport Management and Marketing, 14(1/2/3/4), 188–211.

Armenakyan, A., Heslop, L.A., Nadeau, J., Lu, I.R.R. and O’Reilly, N. (2013) ‘“Tell me who’s your host and I’ll tell you who you are”: Olympic Games image before and after the 2008 and 2010 Olympic Games’, International Journal of Sport Management and Marketing, 14(1/2/3/4), 71–95.

O’Reilly, N. & Lafrance Horning, D. (2013). “Leveraging Sponsorship: The Activation Ratio”, Sport Management Review, 16(4), 424–437.

Dubinsky, Y. & O’Reilly, N. (2013). “The Communication Strategies of the 2008 Beijing Olympic Games”, Sport and Society Journal, 3(2).

Abeza, G., O’Reilly, N., & Reid, I. (2013). Relationship Marketing and Social Media in Sport. International Journal of Sport Communication, 6(2), 120-142.

Nadeau, J., O’Reilly, N., and Heslop, L., (2013). “Linking Place, Mega-Event And Sponsorship Evaluations”, The Journal of Product & Brand Management, 22(2), 129-141.

Finch, D., Nadeau, J., and O’Reilly, N. (2013). “The Future of Marketing Education: A Practitioner’s Perspective”, Journal of Marketing Education, 35(1), 54-67. WINNER, JME ARTICLE OF THE YEAR 2013

Heslop, L., Nadeau, J., O’Reilly, N. & Armenakyan, A. (2013). “Mega-event and Country Co-branding: Image Shifts, Transfers and Reputational Impacts”, Corporate Reputation Review, 16(1), 7-33.

MacIntosh, E., Nadeau, J., Seguin, B., O’Reilly, N., Bradish, C. & Legg, D. (2012). “The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes,” Sport Marketing Quarterly, 21(1), 43-52.

Armenakyan, A., Heslop, L., Nadeau, J., & O’Reilly, N. (2012). “Does hosting the Olympic Games matter? : Canada’s Image before and after the 2010 Olympic Games”, International Journal of Sport Management and Marketing, 12(1/2), 111-140.

O’Reilly, N., Ayer, S., Pegoraro, A., Leonard, B., and Rundle-Thiele, S. (2012). “Toward an Understanding of Donor Loyalty: Demographics, Personality, Persuasion and Revenue”, Journal of Nonprofit and Public Sector Marketing, 24, 65-81.

Griggs, G, Freeman, I., Knight, P., & O’Reilly, N. (2012). “A vision of London in the twenty-first century or just terrifying monsters: a semiotic analysis of the official mascots for the London 2012 Olympic and Paralympic Games”, Leisure Studies, 31(3).

O’Reilly, N., Berger, I., Hernandez, T., Parent, M., and Seguin, B. (2012). “Understanding Adolescent Sport Participation Through Online Social Media”, Sport, Business and Management: An International Journal, 2(1), 69-81.

O’Reilly, N., & Madill, J. (2012). “The Development of a Process for Evaluating Marketing Sponsorships”, Canadian Journal of Administrative Sciences, 29(1), 50–66. NOMINATED FOR TOP PAPER OF 2012 in CJAS

O’Reilly, N., Heslop, L., and Nadeau, J. (2011). “The Sponsor-Global Event Relationship: A Business-to-Business Tourism Marketing Relationship?, Journal of Sport & Tourism, 16 (3), 231–257.

O’Reilly, N. (2011). “Experimental Design Methods in Sport Management Research: The Playoff Safety Bias”, Journal of Sport Management, 25(3), 217-228.

Nadeau, J., O’Reilly, N., and Heslop, L. (2011). “China’s Olympic destination: tourist evaluations of China and the Games”, International Journal of Culture, Tourism, and Hospitality Research, 5(3), 235-246.

Kaplan, A., O’Reilly, N., and Nadeau, J. (2011). “The Hope Statistic as an Alternative Measure of Competitive Balance”, International Journal of Sport Finance, 6(2), 170-184.

O’Reilly, N., Nadeau, J., and Kaplan, A. (2011). “Do Fans Want Their Team to be Competitive in the Short-Term (the next game) or the Long-Term (the full season), and Does the Answer Affect Management Decisions”, European Sport Management Quarterly, 11(1), 73-86.

O’Reilly, N. (2011). “Sports: Professional Hockey Expansion in Canada”, Americas Quarterly, May.

Nadeau, J., Pegoraro, A., Jones, F., and O’Reilly, N. (2011). “Racial-Ethnic Team-Market Congruency in Professional Sport”, Journal of Sport Management, 25, 169-180.

Madill, J. and O’Reilly, N. (2010). “Investigating the Concept of Social Marketing Sponsorships: Terminology, Stakeholders, and Objectives”, Journal of Business Research, 63, 133-139.

Zinger, T. and O’Reilly, N. (2010). “An Examination of Sports Sponsorship from a Small Business Perspective”, International Journal of Sports Marketing and Sponsorship, 11(4), 283-301.

Pegoraro, A., Ayer, S., and O’Reilly, N. (2010). “Consumer Consumption and Advertising Through Sport”, American Behavioral Scientist, 53(10), 1454-1475.

Heslop, L., Nadeau, J., and O’Reilly, N. (2010). “China and the Olympics: Views from Insiders and Outsiders”, International Marketing Review, 27(4), 404-433.

Seguin, B., Parent, M., and O’Reilly, N. (2010). “Corporate Support: A Corporate Social Responsibility Alternative to traditional Event Sponsorship”, International Journal of Sport Management and Marketing, 7(3/4), 202-222.

Murumets, K., O’Reilly, N. Tremblay, M., & Katzmarzyk, P. (2010). “Private Public Partnerships in Physical Activity and Sport: Principles for Responsible, Successful Partnerships”, Journal of Physical Activity and Health, 7 (Spring), 317-319.

Pegoraro, A., O’Reilly, N., and Giguere, M. (2009). “Online and Offline Advertising during the NCAA Basketball Tournament: Which Companies Drive Consumers to the Web?”, International Journal of Sport Communication, 2, 466-483.

O’Reilly, N., and Madill, J. (2009). “Methods and Metrics in Sponsorship Evaluation”, Journal of Sponsorship, 2(3), 215-230.

Nadeau, J., Heslop, L., O’Reilly, N, and Luk, P. (2009). “Modeling Place Images: Specifying Indicator Direction”, Annals of Tourism Research, 36(4), 735-738.

Pegoraro, A., O’Reilly, N., and Levallet, N. (2009). “Gender-based Sponsorship of Grassroots Events as an Agent of Corporate Social Responsibility: The Case of a National Women’s Triathlon Series”, Journal of Sponsorship, 2(2), 140-151.

Finch, D., O’Reilly, N. Varella, P. and Wolf, D. (2009). “Return on trust: An empirical study of the role of sponsorship in stimulating consumer trust and loyalty”, Journal of Sponsorship, 3(1), 61–72.

Nadeau, J., O’Reilly, N., Heslop, L., and Lord, D. (2008). “China and the Olympic Games: American and Canadian Views in a Destination Context”, Asian Journal of Tourism and Hospitality Research, 2(2), 3-19.

O’Reilly, N., and Foster, G. (2008). “Risk Management in Sport Sponsorship: Application to Human Mortality Risk “, International Journal of Sport Marketing and Sponsorship, 10(1), 45-62.

Berger, I., O’Reilly, N., Parent, M., Seguin, B., and Hernandez, T. (2008). “Determinants of Sport Participation Among Canadian Adolescents”, Sport Management Review, 11(3), 277-307. Note: rated amongst the highest cited articles in SMR (see Elsevier website for SciVerse Scopus rating).

Xing, X., Church, A., O’Reilly, N., Pegoraro, A., Nadeau, J., Schweinbenz, A., Heslop, L., and Séguin, B. (2008). “Olympic Games Host and Bid City Marketing: Exploring Issue Management in the Relationships among Event Stakeholder Groups“, International Journal of Sport Marketing and Sponsorship, 9(4), 321-335.

O’Reilly, N., Lyberger, M., McCarthy, L., Seguin, B., and Nadeau, J. (2008). “Mega-Special-Event Promotions and Intent-to-Purchase: A Longitudinal Analysis of the Super Bowl”, Journal of Sport Management, 22(4), 392-409.

Pichot, L., Tribou, G., and O’Reilly, N. (2008). “Sport Sponsorship, Internal Communications, and Human Resource Management: An Exploratory Assessment of Potential Future Research”, International Journal of Sport Communication, 1(4), 1-11.

O’Reilly, N., Kaplan, A., Rahinel, R., and Nadeau, J. (2008). “If You Can’t Win, Why Should I Buy a Ticket?: Hope, Fan Welfare, and Competitive Balance”, International Journal of Sport Finance, 3(2), 106-118.

O’Reilly, N., Seguin, B., and Pegoraro, A. (2008). “Sponsorship in Canada: An Industry Landscape Study”, Journal of Sponsorship, 1(3), 234-247.

Pegoraro, A., Seguin, B., O’Reilly, N., and Harrington, S. (2008). “Innovative Pedagogy in Sport Management: The Annual SPAD Field Trip”, International Journal of Sport Management and Marketing, 4(2/3), 255-276,

Nadeau, J., Heslop, L., O’Reilly, N, and Luk, P. (2008). “Destination in a Country Image Context”, Annals of Tourism Research, 35(1), 84-106.

Seguin, B. and O’Reilly, N. (2008). “The Olympic Brand, Ambush Marketing, and Clutter”, International Journal of Sport Management and Marketing. 4(1/2), 62-84.

Kaplan, A. and O’Reilly, N. (2008). “The CEO – Star Athlete Analogy: The Role of Variable Compensation in Professional Sport”, International Journal of Sport Management and Marketing, 3(4), 358-373.

Seguin, B., Richelieu, A., and O’Reilly, N. (2008). “Leveraging the Olympic Brand Through the Reconciliation of Corporate and Consumers’ Brand Perceptions”, International Journal of Sport Management and Marketing, 3(1/2), 3-22.

O’Reilly, N. and Braedley, A. (2008). “Celebrity Athletes and Athletic Clothing Design: Branding Female Tennis Players”, International Journal of Sport Management and Marketing, 3(1/2), 119-139.

Preuss, H., Seguin, B. & O’Reilly, N. (2007). Profiling Major Sport Event Visitors: The 2002 Commonwealth Games. Journal of Sport & Tourism, 12(1), 5-23.

O’Reilly, N. & Madill, J. (2007). “Evaluating Social Marketing Elements in Sponsorship”, Social Marketing Quarterly, 8(4), 1-25.

Valliere, D. & O’Reilly, N. (2007). “Seeking the Summit: Exploring the Entrepreneur-Mountaineer Analogy, International Journal of Entrepreneurship and Innovation, 8(4), 293-304.

O’Reilly, N., Nadeau, J., Seguin, B., and Harrison, M. (2007). “In-Stadium Sponsorship Evaluation of a Mega-Sponsee: The 2004 Grey Cup”, International Journal of Sport Marketing and Sponsorship, 8(2), 179-198.

Vander Kloet, M., O’Reilly, N., & Berger, I. (2006). “Youth, Youth Culture, Sport and Physical Activity: A Literature Review and Implications for Future Research”, The Journal of Youth Sports, 2(2), 14-23.

Valliere, D. and O’Reilly, N. (2007). “Acclimatization in High-Altitude Sport: Predictive Modeling of Oxygen Saturation as an Expedition Management Tool”, The Sport Journal, 10(2).

Freeman, I., Knight, P., and O’Reilly, N. (2007). “Symbolism and the Effectiveness of Olympic Mascots”, International Journal of Sport Management and Marketing. 2(1/2), 41-58.

O’Reilly, N., Rahinel, R., Foster, M. and Patterson, M. (2007). “Connecting in Mega-Classes: The Netnographic Advantage”, Journal of Marketing Education, 29(1), 69-84.

O’Reilly, N, and Madill, J. (2007), “The World Anti-Doping Agency: The Role of Social Marketing”, Journal of Nonprofit and Public Sector Marketing, 17(1/2), 1-26.

O’Reilly, N. and Knight, P. (2007). “Knowledge Management Best Practices in National Sport Organizations”, International Journal of Sport Management and Marketing, 2(3), 264-280.

Seguin, B. and O’Reilly, N. (2007). “Sponsorship in the Trenches’: Case Study Evidence of Its Legitimate Place in the Promotional Mix”, The Sport Journal, 10(1), Winter 2007.

O’Reilly, N. and Rahinel, R. (2006). “Forecasting the Importance of Media Technology in Sport: The Case of the Televised Ice Hockey Product in Canada”, International Journal of Sport Marketing and Sponsorship, October, 8(1), 82-94.

O’Reilly, N. and Nadeau, J. (2006). “Revenue Generation in Professional Sport: A Diagnostic Analysis”, International Journal of Sport Management and Marketing, 1(4), 311-330.

Cukier, W., Cody, S., and O’Reilly, N. (2006). “Gender and Information Technology Management Education: Who’s Doing the Math?”, International Journal of Learning, Volume 12(2).

Nadeau, J. and O’Reilly, N. (2006). “Developing a Profitability Model for Professional Sport Leagues: The Case of the National Hockey League”, International Journal of Sport Finance, 1(1), 46-52.

O’Reilly, N. and Harrison, M. (2005). “Sponsorship Management: A Status Report”, The Sport Journal, 8(4).

Seguin, B., Lyberger, M., O’Reilly, N., and McCarthy, L. (2005) “Internationalizing Ambush Marketing: The Olympic Brand and Country of Origin”, International Journal of Sport Sponsorship and Marketing, 6(4), 216-230.

Seguin, B., Teed, K. and O’Reilly, N. (2005) “National Sport Organizations and Sponsorship: An identification of Best Practices”, International Journal of Sport Management and Marketing, 1(1/2), 69-92.