Myrden

Myrden smSusan Myrden, Assistant Professor of Marketing

Phone:
(207) 581-4945

E-mail/Web:
Susan.Myrden@maine.edu

Address:
University of Maine
Maine Business School
5723 DP Corbett Business Building, Room 333
Orono, ME 04469-5723

Education:
Ph.D., Saint Mary’s University (2013)

M.B.A., University of North Carolina at Greensboro (2005)

Teaching Areas:

  • BUA270: Marketing
  • BUA371: Services Marketing
  • BUA375: Retail Management

Publications:

Ford, D., Myrden, S., & Kelloway, E. K. (2016). Workplace Aggression Targets’ Vulnerability Factor: Job Engagement. International Journal of Workplace Health Management, , Vol. 9, No. 2, pp. 202-220.  [article]

Myrden, S. & Kelloway, E. K. (2015). Leading to Customer Loyalty: A Daily Test of the Service-Profit Chain. Journal of Services Marketing, Vol. 29, No. 6/7, pp. 585-598. [article]

Myrden, S. & Kelloway, E. K. (2015). Young Workers’ Perception of Brand Image: Main and Moderating Effects. Journal of Organizational Effectiveness: People and Performance, Vol. 2, No. 3, pp. 1-15. [article]

Ford, D., Myrden, S. and Jones, T. (2015). Understanding “Disengagement from Knowledge Sharing”: Engagement Theory Versus Adaptive Cost Theory. Journal of Knowledge Management, Vol. 19, No. 3, pp. 476 – 496. [article]

Myrden, S. and Kelloway, K. (2014). Service Guarantees: The Impact of Playing ‘Hard to Get’ on Perceptions of Firm Credibility and Repurchase Intent. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 27, pp. 55 – 69. [article]

Myrden, S., Mills, A. J., Helms-Mills (2011). The Gendering of Air Canada: A Critical Hermeneutic Approach. Canadian Journal of Administrative Sciences, Vol. 28, No. 4, pp. 440 – 452. [article]

Williamson, N., Cramer, S. and Myrden, S. (2009). Enhancing Governmentally Sponsored Export Promotions Through Better Segmentation of the Market of a State’s Manufacturing Concerns. International Trade Journal, Vol. 23, No. 3, pp. 258 – 300. [article]

 

Book Chapters:

Myrden, S. E., Mills, A., and Helms-Mills, J. (2017). The Gendering of Air Canada: A Critical Hermeneutic Approach. In Mills, A. (Eds.) Insights and Research on the study of Gender and Intersectionality in International Airline Cultures (pp.131 – 156). Bingley: Emerald.

 

Case Publications:

Myrden, S. and Sanderson, K. (2013). Kraft Foods Argentina: The H1N1 disparity. Case with teaching note. In Fatien Diochon, P., Raufflet, E. and Mills, A. (Eds.), The Dark Side – Critical cases on the Downside of Business (pp. 72 – 85). 2nd Edition. Sheffield: Greenleaf.

Myrden, S. and Stapleton, D. (2012). Spark Marketing: Responding to Market Opportunities and an Industry Shake-up. In MacKenzie, H. F. (Eds.), Contemporary Canadian Marketing Cases. 5th Edition, (pp. 134-141). Toronto: Pearson.

 

Peer Reviewed Conference Presentations:

Warmath, D., Myrden, S., and Winterstein, A. (2019). For the love of the game: Intrinsic motivation as a source of demand for a voluntary need-based service, Frontiers in Service Conference, Singapore, Singapore.

Warmath, D., Winterstein, A. and Myrden, S. (2019). Why we play the game: The influence of sport motivation on concussion reporting, Great Lakes Athletic Trainers’ Association Annual Meeting, Wheeling, Illinois.

O’Connor, G., Myrden, S., Nasr, L., Lee, K., Kandampully, J., Williams, J. (2018). Patient Experience in the Age of Healthcare Digital Technology: Exploring the Use of Healthcare Patient Portals, Service Frontiers Conference, Austin, Texas.

Myrden, S. and Kelloway, K. (2013). From leadership to customer loyalty: Reconceptualizing the service-profit-chain. Society for Marketing Advances, Hilton Head Island, South Carolina.

Jones, T. and Myrden, S. (2013). Under new management: An empirical examination of signaling theory in services. American Marketing Association Winter Educators’ Conference, Las Vegas, Nevada.

Ford, D., Myrden, S. and Kelloway, K. (2012). Engagement: The hidden cost or a coping strategy of workplace aggression? Academy of Management Conference, Boston, Massachusetts.

Myrden, S. and Stapleton, D. (2012). Spark Marketing: Responding to Market Opportunities and an Industry Shake-up. Case with teaching note. Administrative Sciences Association of Canada Conference, St. John’s, Newfoundland, Canada.

Myrden, S. and Kelloway, K. (2012). Employer branding: Winning the war for talent. American Marketing Association Winter Educator’s Conference, St. Petersburg, Florida.

Delorey, R., Myrden, S. and Loughlin, C. (2012). If you cannot say anything nice … Perceptions of employee negative word-of-mouth. Canadian Psychological Association Annual Convention, Halifax, Nova Scotia, Canada.

Myrden, S. and Kelloway, K. (2011). Service guarantees: The impact of playing ‘hard to get’ on perceptions of firm credibility and repurchase intent. American Marketing Association Summer Educators’ Conference. San Francisco, California.

Myrden, S., Delorey, R. and Loughlin, C. (2011). When the web becomes the water cooler: One more reason to treat your employees well. Academy of Management Conference, San Antonio, Texas.

Myrden, S. and Sanderson, K. (2011). Kraft Foods Argentina: The H1N1 disparity. Case with teaching note. Winner: Dark Side Case Competition. Academy of Management Conference, San Antonio, Texas.

Myrden, S. (2010). Keeping up with the joneses: A legitimacy analysis of the Atlantic schools of business. Atlantic Schools of Business Conference. Halifax, Nova Scotia, Canada.

Myrden, S., Mills, A. J. and Helms-Mills, J. (2009). The gendering of Air Canada: A critical hermeneutic approach. NASTA Conference. Helsinki, Finland.

Barnes, J.G. and Myrden, S. (2008). Marketing research in the age of customer-focused marketing. Atlantic Schools of Business Conference. St. John’s, Newfoundland, Canada.

Williamson, N. and Myrden, S. (2005). Selecting the optimal time period for use in the creation of import market potential and import market competitiveness variables through shift-share analysis in export market identification research. Association of Marketing Theory & Practice Conference. Jekyll Island, Georgia.

 

Awards:

Bangor Savings Bank/Lyndon Paul LoRusso Faculty Development Fund (2017) – University of Maine

Faculty Research Fund – Summer Faculty Research Award (2017) – University of Maine

CEEMAN/Emerald Case Writing Competition: 3rd prize (2012) – CEEMAN/Emerald, Cape Town, South Africa

Best Reviewer Award (2012) – ASAC Case Track, St. John’s, Newfoundland

Dark Side Case Competition – Winner (2011) – Academy of Management, San Antonio, Texas

Best Reviewer Award (2011) – ASAC Case Track, Montreal, Quebec