Full crest logo

University of Maine logos are identified with the quality of UMaine programs, products, and services and distinguish its programs from other universities. These marks are for official use only and they cannot be altered or changed in any way without expressed written permission from the Division of Marketing and Communications.

All university trademarks are the exclusive property of the university. Use of these names and images for any retail or commercial purpose, for endorsements, promotions and the like requires the written, official permission of the university. All products bearing University of Maine marks and distributed for resale or used for other promotional purposes are subject to the licensing policies of the university.

When using the full crest logo, note:

  • The University of Maine’s full crest logo is the primary institutional logo and must be prominent and dominant.
  • The three inside sails on the logo must always be light, surrounded by the darker box. The logo cannot be reversed, making the sails dark.
  • The crest logo is registered and merchandise using it must include the ® symbol and must be sold through licensed vendors or with permission from the Division of Marketing and Communications.
  • Print publications and in-house materials do not need the ® symbol.

Visit the logo guidelines page to see common logo mistakes.

primary logooutline full crest logoreverse full crest logodark blue full crest logolight blue full crest logogrey full crest logoblack full crest logo
white UMaine wordmark block straight


Maine logos

The Maine crest logo adheres to the same logo guidelines as the full crest logo. Visit the logo guidelines page to see common logo mistakes.

Maine crest logo outline Maine crest logo dark blue Maine crest logo Light blue Maine crest logo grey Maine crest logo black Maine crest logo White Maine crest logo - when etching on glass use this logo



University seal

The university seal is reserved for use on official UMaine documents like diplomas and certificates. It is also suitable for use on high-end gift items. Permission from the Division of Marketing and Communications is needed before using this mark.

umaine seal sample

Athletics logos

Bear head logo
The Bear Head logo must be used along with the ‘MAINE’ or ‘Full Crest’ logo on a product, but not overlapping the artwork. If ‘MAINE’ is placed above the head the MAINE Bear logo must be used. The bear logo is registered and merchandise using it must be used with the ® symbol. This is the only bear logo used to represent the University of Maine. Visit the logo guidelines page to see common logo mistakes.

When using any of the athletics logos below, note:

  • School spirit entails use of the bear logo specifically meant to represent the competitive or emotional connection felt for the Maine Black Bears
  • In circumstances that require a sense of school spirit and the identification of the University of Maine, the bear logo can be used in conjunction with the UMaine crest logo
  • Any instance related to the university’s overarching teaching, research and service mission that does not involve school spirit as defined above (e.g., academic events, research posters, name badges, commencement robes, etc.) requires the use of the UMaine crest logo as the primary identifier and not the bear logo

Maine bear logooutline Maine bear logoDark blue screen Maine bear logoDark blue Maine bear logoLight blue screen Maine bear logoLight blue Maine bear logo



grey Maine bear logoblack Maine bear logo white Maine bear logo Bear head outline Bear head


Dark blue screen bear head logoDark blue bear head logoLight blue screen bear head logoLight blue bear head logoblack Bear headwhite Bear head bear paw left mark bear paw swipe left mark bear paw right mark bear paw swipe right mark dark blue Go Blue! logo light blue Go Blue! logoblack Go Blue! logo white Go Blue! logo M wordmarkdark blue M wordmark light blue M wordmarkblack M wordmark white M wordmark Maine wordmark block archeddark blue Maine wordmark block arched light blue Maine wordmark block arched black Maine wordmark block archedwhite Maine wordmark block arched Maine wordmark block straightdark blue Maine wordmark block straight light blue Maine wordmark block straightblack Maine wordmark block straight white Maine wordmark block straight Maine wordmark scriptdark blue Maine wordmark script light blue Maine wordmark scriptblack Maine wordmark script white Maine wordmark script UMaine wordmark block archeddark blue UMaine wordmark block arched light blue UMaine wordmark block archedblack UMaine wordmark block arched white UMaine wordmark block arched UMaine wordmark block straightdark blue UMaine wordmark block straight light blue UMaine wordmark block straightblack UMaine wordmark block straight white UMaine wordmark block straight


Downloading the logos

When you click a logo above, (except the seal) you will download a packaged .zip file with a various files to meet your design needs. If you do not have the appropriate design program, you may not be able to open some files. The UMaine’s vector file logos (.EPS and .PDF) use mathematical proportions to allow art to be scaled to any size without losing clarity. Using these files in your design is recommended for the optimal logo clarity.

To place the logo in an InDesign document:

  1. Download the logo file(s) needed to your desktop.
  2. Open a new InDesign document (or open the document that needs the logo added).
  3. From the pull down menus, choose File > Place.
  4. Navigate to the desired logo, then click Open.
  5. Click on the page to place your logo. To resize, hold the shift key while dragging the corners of the logo.

To place the logo in a Word document:

  1. Download the logo file(s) needed to your desktop.
  2. Open a new Word document (or open the document that needs the logo added).
  3. From the pull down menus, choose Insert > Picture > From File.
  4. Navigate to the desired logo, then click Open.
  5. To resize, hold the shift key while dragging the corners of the logo.