Logo guidelines

UMaine logo sizeLogo size
The UMaine logo should not be reduced smaller than 1.25″ wide.

UMaine logo spacing

Logo spacing
When you’re using the UMaine logo, make sure you give the logo room. The empty space around the logo should be measured by “x” (the distance between the bottom of the “E” and the bottom of the crest).


What not to do

example of the wrong reverse bear head mark

Wrong reverse bear head logo
Do not use the incorrect white bear logo. When used correctly, the right side of the bear head should be white. In this instance, the white bear head logo should be used. 


example of the reverse UMaine logo on a background that it too light

Logo on a light background
Do not use the reverse primary logo on a background that is too light. In this instance, the primary logo should be used. 


example of the UMaine logo on a background that it too dark

Logo on dark background
Do not use the primary logo on a background that is too dark. In this instance, the reverse primary logo should be used. 


example of the wrong white full crest logo Reverse logo
Do not use the incorrect reverse logo. In this instance, the white primary logo should be used.


example of wrong logo without outline on crest for dark backgrounds

No outline
Do not use the full crest logo on a dark background without the outline crest. In this instance, the reverse primary logo should be used. 


example of the wrong color in the full crest logo

Altering the logo colors
Do not change the logo colors for any reason. Approved logo colors can be found at umaine.edu/brand/graphics/logos.


example of bad stretching the logo
example of bad stretching the logoStretching the logo
Do not stretch the logo vertically or horizontally in any way. When in your design program, hold the shift key on your keyboard to maintain the proportions of the logo.


Example of the wrong crest (MAINE) used with the wordmark.

Wrong crest
Do not use the Maine crest with the wordmark. The Maine crest should only be used as a standalone logo when the wordmark is not used. In this instance, either the primary logo or the Maine crest logo (not both) should be used. 


example of using the wrong standalone crest with 1865

Wrong standalone crest
Do not use the 1865 crest without The University of Maine wordmark. If you wish to use the crest as a standalone mark, use the crest logo with MAINE in place of 1865. In this instance, the Maine crest logo should be used. 


Example of a bad crest size in relation to logo text

Adjusting crest size
Do not adjust the size of the crest in comparison to the wordmark. If you need to reduce the size, the entire logo should be reduced. 


UMaine logo, bad distance from wordmark

Crest and wordmark spacing
Do not alter the spacing between the crest and the wordmark. 


example of a bad UMaine logo with crest parts moved

Pulling the logo apart
Do not remove parts of the logo, such as the sail shapes, and use them to create other graphic elements. 


Example of a bad change on the UMaine crest to be a star

Altering the crest
Do not alter the crest in any way by removing elements of the logo and replacing them with your own. 


Example of bad logo font replacementChange the logo text
Do not change the logo text in any way. In this instance, the primary logo should be used. 


Example of bad drop shadow use with logo

Unnecessary logo effects
Do not add unnecessary effects to the logo such as drop shadows, bevel, emboss, etc. The logo should be presented in a clear way. 


example of wrong stacking of logo

example of wrong stacking the logo on top

Stacking the logo
Do not stack the logo and crest. In this instance, you can use either the standalone Maine crest logo or the primary logo.


example of poor horizontal Umaine logo

example of wrong horizontal and stacking logo Horizontal logo
Do not place the University of Maine wordmark on a single line.